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Mr. Beast posts video to X, receives thousands

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Mr. Beast posts video to X, receives thousands


New York
CNN
 — 

Influencer MrBeast said on Monday that he had made more than $250,000 from one video posted to X, in a sign of just how much major internet personalities stand to make from the social platform’s new ad revenue sharing program.

“MY FIRST X VIDEO MADE OVER $250,000!” MrBeast, whose real name is Jimmy Donaldson, said in a post on the platform. He also shared what appeared to be a screenshot of X’s creator payment screen, showing the post had earned $263,655.

X owner Elon Musk in July launched a program to share part of the revenue from ads displayed in the replies to high performing content with the creators who post it, so long as they subscribe to the platform’s premium service.

The program aimed to encourage more creators to post high quality content to X that would be appealing to advertisers, as the company struggled to revive its core ad business. It also put X more in line with rival social media companies, including Meta, YouTube and TikTok, which all have systems to pay creators for the traffic and ad revenue they help to generate.

MrBeast — who became famous for his highly produced YouTube videos — had said last month that he didn’t plan to regularly post his work to X.

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“My videos cost millions to make and even if they got a billion views on X it wouldn’t fund a fraction of it,” he said on X, in response to a request from Musk asking him to post his videos on the platform.

But last week, MrBeast decided to test the X ad revenue sharing program by posting one of his old videos, about trying out various expensive cars, to the platform. As of Tuesday, the video had more than 160 million views, according to X.

Following his payment from X, MrBeast said in a post on the platform that he planned to give away the money he earned to “10 random people that repost this and follow me” on X. He did not indicate whether he plans to continue sharing videos on the platform.

The payout to MrBeast indicates that creators can earn meaningful cash on X’s nascent program, even though the company’s ad business is markedly smaller than its rivals’. But even MrBeast himself cautioned that other creators might not have the same experience.

“But it’s a bit of a facade,” he said in the post about his earnings. “Advertisers saw the attention it was getting and bought ads on my video (I think) and thus my revenue per view is prob higher than what you’d experience.”

MrBeast’s payout was also likely boosted thanks to his significant audience on the platform, which may have meant his post, and the ads beneath it, received strong engagement. MrBeast has more than 27.5 million followers on X, well above the follower counts of other well-known influencers like Logan Paul and Charli D’Amelio.

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However, not everyone is pleased with X’s new creator program.

Former law enforcement officer-turned-conservative political commentator Dan Bongino, who was banned from YouTube for posting Covid-19 misinformation in 2022, on Tuesday posted a screenshot to X showing that he’d received a payment from the platform of just $379 and calling the payout to MrBeast “shady.”

Critics of X have also raised alarms that paying X Premium subscribers, who already have their posts boosted by the platform’s algorithm, could encourage them to post more inflammatory or offensive content in an effort to garner more engagement.

Progressive media watchdog Media Matters, for example, reported in November that an X user who had praised Adolf Hitler had posted about receiving around $3,000 in payouts from X’s ad revenue sharing program. (Separately, X is suing Media Matters over a report that found advertisements for major brands running alongside pro-Nazi content; Media Matters has defended its work and vowed to fight the lawsuit.)



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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