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‘Musk’ do better: Why Elon and co. are wrong about ChatGPT

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Elon Musk making Twitter more open to hateful, harmful or dishonest tweets could be ramping up financial pressure on the tech firm the Tesla chief bought late last year in a $44 billion deal

Elon Musk making Twitter more open to hateful, harmful or dishonest tweets could be ramping up financial pressure on the tech firm the Tesla chief bought late last year in a $44 billion deal – Copyright AFP Miguel MEDINA

Elon Musk and other prominent technology leaders have called for a pause on the ‘dangerous race’ to make AI as advanced as humans in an open letter urging the sector to cease training models more powerful than GPT-4.

Is this the correct approach? Should be fearing ChatGPT or embracing it? Looking at this issue is Kamales Lardi (author of The Human Side of Digital Business Transformation). Lardi is listed in the “Top 10 Global Influencers & Thought Leaders in Digital Transformation” (Thinkers360) and “Top 50 Women in Tech Influencers 2021” (The Awards Magazine), and she has set out her thoughts and vision to Digital Journal.

According to Lardi there is some support for the Musk view: “In my view, the concerns raised may be legitimate to some extent – potential for generative AI to become competitive in general tasks; acceleration of misinformation if AI-based systems are allowed to access information openly; lack of intelligent regulation around the application of AI; limited understanding of how AI-based systems could fully function and utilize data, sometimes even by their own creators etc.”

While there are concerns, Lardi is critical of the Musk-led approach. She states: “The open letter comes across more as fear-mongering rather than addressing the critical issues relating to AI development.”

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As well as side-stepping the more important technical aspects, Lardi is also critical of the business leaders for being “less concerned with the ethical implications of AI”, as indicative of recent layoffs such as at Microsoft, which let go its team established to ensure ethical, responsible and sustainable AI innovation.

Lardi also notes that “Google let go of several leading researchers in ethics and AI back in 2020).”

Lardi is also concerned about the call to put the brakes on development, stating: “I disagree that the solution is to ‘immediately pause for at least 6 months the training of AI systems more powerful than GPT-4.’”

This is because “The deep-rooted issues that exist in the tech industry are much broader, and these would require more than six months to resolve.”

She is also uncertain about the motives, pondering: “The timeline is suspicious to me, perhaps Musk needs another 6-months to launch his version of AI in the market?”

Lardi’s preferred approach is with enacting the following:

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Regulation

Ensure regulators are educated and able to set up intelligent governance for AI development without stifling innovation potential.

She states: “After all, AI-based solutions are creating transformative advancements in critical areas such as healthcare, financial services, education, manufacturing, and agriculture, to name just a few.”

Collaboration

Lardi is calling for greater collaboration across the industry by building an ecosystem of key stakeholders. By this she recommends “including tech companies, industry leaders, corporates, thought leaders and experts, as well as regulators and customers, to ensure a range of people understand and are involved in the development of AI. Similar consortiums in other tech areas such as blockchain exist.”

Transparency and diversity

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Lardi calls for the creation of “open and transparent dissemination of information relating to the sources and use of data for AI-based systems”, supporting by “an increase in diverse teams of people are involved in development and testing AI-based systems (diversity of thought, avoid groupthink, challenge decisions, ensure ethical views etc.).”

Blockchain could be a potential solution

A solution is with blockchain, as Lardi elaborates: “The challenges in AI with data provenance and transparency could be addressed with blockchain technology that offers these specific capabilities. The convergence of these top techs could result in powerful tech solutions that offer fast and sophisticated generative capabilities while still ensuring data is used in a transparent and monitored way.”

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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