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Niamh Kavanagh is a force for good in the world of social media and marketing

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Niamh Kavanagh

Photo courtesy Niamh Kavanagh

Opinions expressed by Digital Journal contributors are their own.

People perceive adulthood as the place where dreams go to die, but one individual is here to prove that perspective wrong. Whatever your age or situation, dreams are valid, and Niamh Kavanagh, Head of Marketing and Content for The Dream Machine Foundation, is helping turn them into reality. 

In a world so heavily dominated and influenced by social media, you’d expect a majority of individuals and brands with large platforms to use their voices for the betterment of society. In fact, 70% of consumers believe it’s important to do so with 66% believing they can create real change as a result. The demand for celebrities and brands to be a force for good is quickly becoming more than just a movement, but a responsibility. And Niamh Kavanagh is surpassing expectations. 

At 16, she dropped out of school and followed her heart, working as a media intern. A mere three years later she pivoted to run her own social media agency managing Instagram accounts for clients like Russell and Ciara. But she wasn’t living her dream, and despite how successful her business was, knew she could do more for not just herself but others. 

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Whether it was fate or coincidence, Kavanagh came across Charlie Rocket, the top 1% of speakers in the world and founder of The Dream Machine Foundation, a non-profit that uses social media for impact rather than influence – a rare find today. From fangirling over the charity to securing a spot on their team, she made the bold decision to move from England to the US and has never looked back.

“When I found The Dream Machine Foundation, my soul never felt so aligned. I craved nothing more than to be in the land of dreams, LA, working a job I love that also positively impacts and changes lives every day,” Kavanagh emphasizes. From starting as Head of Instagram for Rocket to Head of Marketing and Content for The Dream Machine Foundation in just two years, Kavanagh is proof that hard work and dedication go a long way. 

“Over the course of a few months, the content team went from five people to one person, which was me,” Kavanagh discusses, “and I knew this was my opportunity to step up and really show that I’m more than an editor and I can be head of this department. So I kept putting in the hours and showing up and now I’m Head of Content and Marketing and PR for The Dream Machine Foundation and Charlie.” 

At 23 years old, she’s built a massive following for the organization, but more notably uses the platform for good. “I’m so grateful and it leaves me feeling so fulfilled that I get to do something that I love, which is social media and editing videos while changing lives at the same time,” she says. 

Kavanagh manages all four social media platforms which have a combined 10 million followers, and with over $5 million raised for dreamers in need across America, the foundation is just getting started.

Photo courtesy Niamh Kavanagh

Founder Charlie Rocket’s mission to make others’ dreams come true stems from personal experience. After being diagnosed with an extremely aggressive brain tumor, and facing the possibility of death head-on, he found himself in a depressive state. 

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So many people are weighed down by feelings of hopelessness, whether due to homelessness, battling cancer, or mental burdens. But we’re not alone in this plight. And Rocket realized we don’t have to be. When he chose to pursue his dream of becoming an athlete, despite his harrowing situation, Rocket’s life changed for the better. And 12 months later, he completely transformed his life and reversed the brain tumor. His dream saved his life and has since been dedicated to making this a possibility for others in need of a miracle. 

The Dream Machine has been featured on ET, Good Morning America, TMZ, and Oprah, and their reach is only growing. Since 2018, the foundation has helped homeless people off the streets, children with cancer, tornado victims rebuild their homes, and much more. 

1678848357 610 Niamh Kavanagh is a force for good in the world
Photo courtesy Niamh Kavanagh

“I feel like I’m living my dream,” Kavanagh exclaims, and “I want to bring the angels back to the ‘City of Angels’,” she continues. Well, Rocket and his dream team are achieving much more than that. 

Enter Dream Factory: the HQ where dreams come true and LA’s first social good, social club. The Dream Factory is designed to be a hub for influencers and creators in the area to use their influence to impact and change lives in the city. The factory also serves as an event space hosting events every month to bring the community together, provide life-changing experiences, and create an army of people who are doing good with their platforms. Because we need more of that in the world of social media and marketing. 

With celebrity supporters including Steve Harvey, Mike Tyson, Logan Paul, 2 Chainz, Harry Jowsey, and more, the sky’s not the limit for this charity – it’s the starting point. Hop on to the Dream Machine “rocket” and take off on a journey of a lifetime – destination dreamland where a million plus dreams will come true.

Everyone has a dream, and Niamh Kavanagh is helping turn them into reality with The Dream Machine Foundation. To learn more about Kavanagh, follow her on Instagram and join “The Army Of Love” making wishes come true today!

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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