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Op-Ed: Is social media dead, just stagnant, or diluting itself?



Op-Ed: Is social media dead, just stagnant, or diluting itself?

Social media. — © AFP/File Denis Charlet

The expression “social media” really needs some panel beating. You can’t socialize with a bot or a highly-paid nutcase. You can’t call it media if it’s full of fake product reviews.  It’s gone from being the greatest thing in marketing to a grudging “meh” if you can be bothered. Just read the mix of average daily news on it. Not exactly inspiring.

It used to be the defining tool for online marketing, advertising, and real-time stats. Now it’s just more numbers for the good old fact laundry. The marketing people who know how to analyze have probably given up in despair. The savvy numbers guys may or may not have been able to stand corporate illiteracy any longer.  Their stuff gets turned into meeting fodder, the great numbers nobody can read.

What’s actually happening? Not a lot, obviously. Musk or no Musk, social media churns on regardless. It might actually be social for all anyone knows or cares. It might even be media. It is, undeniably a gruesomely limited range of options for people who just want to share and chat.

Researchers say misinformation has exploded on Twitter since the platform was acquired by billionaire Elon Musk – Copyright AFP/File NATALIA KOLESNIKOVA

There’s Tik Tok. There’s Instagrim or Instaglum, depending on whoever or whatever. There’s OnlyFans. There’s paint drying and grass growing if you have the patience to look. Most people don’t. The easiest behavior is the one that’s the least annoying in social media. The hype only exists until you click elsewhere. How many viral posts, influencers, and other cybergunk can you remember?

Vietnam to demand social media users verify identities
Image: — © AFP/File Olivier DOULIERY

Put it another way – Social media is a big-money global sector determined to shoot itself in the foot at every opportunity. Given unbelievable amounts of DIY content, this sector has managed to achieve total apathy.  

How did this happen, you inquire, from under your duplex mushroom? Well, O Fortunate Starry-Eyed Demographic, make a nest on these heavily padded numbers and I’ll explain.

Social media began fittingly with a massive hype of itself. It was the internet dream come true, connecting the world. People from all over the world could talk to each other. Twitter became the default news feed, sneaking in while Reddit wasn’t looking. Facebook was, and still is provided you’re patient, actually social.

All this clicked well with online marketing. “Duh… Hey look, thar be they people-critters!” they shrieked, and deluged social media with all that invaluable much-loved garbage. Coincidentally, this was the time when basic web design went out the window and cluttered, useless webpages became compulsory.

1688723762 121 Op Ed Is social media dead just stagnant or diluting itself
The New York City blogger will always find a place to share his insights. — © Digital Journal

…Until about 2015, this was “marketing.” Nobody could argue with your figures. Anything on social media was a great marketing move. …Unless you employed a real analyst. No need to send your kids on baskets of reeds down the river anymore. You and your gold tablets of data were irrefutable.

There was a turning point, of course. It took about 20 years, but politics and its associated dazzling intellects discovered social media. So did the money spinners. The net result was a wave of foaming facile fecal festivity costing billions.

Somebody decided they knew how to game social media, and for a while, they did. Whatever you care to say about Trump’s highly debatable existence, he was part of this. The fake faucets were turned on full blast, trying to drown reality. Cambridge Analytica may have been the last word in pseudo-marketing, but it worked.

Op Ed Republicans vs First Amendment again — Disinformation research under
Image: — © Digital Journal

QAnon was the sniveling deformed offspring of social media. Quasimodem incarnate. The whole useless culture was based on social media. You could vote for a bot, argue with a bot, or be a bot. All you really needed were idiots, and there was a supply handy.

The Great Crack Pipe of Truth didn’t last too long, of course. It was only a moneymaking exercise. It was the definitive “Hyuck”, as the financial media reported accurately for a change. In the massive social hangover that followed, the fun went out of social media for quite a while.

…All of which brings us to the current static state of social media. Things are happening, mutedly.

Facebook is looking a bit soft, but actually pretty near its average. Threads is as much a reflection of dissatisfaction as it is of the need for actual life in social media. The Just One Platform thing simply doesn’t work. Threads is necessary.

Op Ed Facebook ‘dying yet again Not really Its how you
Image: — © AFP Anatolii Stepanov

Twitter remains in an uneasy balancing act with itself. Musk wasn’t and isn’t really a “media guy”. He doesn’t have the background. He’s a finance guy who went tech. He’s not so much out of his depth as out of his element.

LinkedIn continues to be a social niche market for businesses. It’s a basic model, which is why it works.

There’s still and always Reddit. Thankfully, the internet’s sandblasting front page is at least trustworthy for being its high-friction self.

The issue remains – Is this market evolving, or simply segmenting? If it’s evolving, it’s taking its own sweet time. If it’s segmenting, it’s long overdue. The dynamics of online marketing need spaces, not vacuums.

There’s another issue here. The word is “Necrosis”. When media goes stale, it rots away and dies like hopelessly outdated business models and long-lost revenue. I don’t know how much debt there is in social media, but I’d be in no great hurry to find out. That could be a problem.


The opinions expressed in this Op-Ed are those of the author. They do not purport to reflect the opinions or views of the Digital Journal or its members.

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12 Proven Methods to Make Money Blogging in 2024



Make money blogging


Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.


Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?




Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach



Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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