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Pakistan social media blackout boosts Khan’s momentum

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A state-imposed social media blackout to quell massive protests around the arrest of Pakistan's former prime minister Imran Khan has fuelled momentum for him

A state-imposed social media blackout to quell massive protests around the arrest of Pakistan’s former prime minister Imran Khan has fuelled momentum for him – Copyright AFP Arif ALI

Joe STENSON

A state-imposed social media blackout to quell massive protests around the arrest of Pakistan’s former prime minister Imran Khan has instead fuelled momentum for him, analysts say. 

Moments after Khan was detained by a swarm of paramilitary Rangers on Tuesday, the interior ministry restricted nationwide access to Twitter, Facebook and YouTube.

Mobile data coverage — used by political activists to organise protests on messenger apps such as WhatsApp, but with far larger effects on the wider populace — was also cut.

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But Khan’s supporters quickly found workarounds, leaving social media awash with calls for protest and shaky handheld clips of thousands of demonstrators clashing with police. 

The move was a “crass miscalculation” by authorities, according to Shahzad Ahmad, director of digital rights organisation Bytes for All. “It’s only going to work against them.”

Leading his Pakistan Tehreek-e-Insaf (PTI) party in opposition, Khan remains staggeringly popular and has crafted a campaign accusing the parties and army of colluding to keep him out of power, lock him up and even assassinate him.

Blocking social media only fuels the PTI’s argument, said digital rights activist Usama Khilji. 

“It’s adding to their popularity because it’s being seen as a move to curtail basic rights of citizens.”

On Thursday, the Supreme Court declared Khan’s arrest invalid, but the political turmoil has continued, and the internet restrictions remain in place. 

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– Digital ‘dinosaurs’ – 

Ahmad said the authorities who ordered the ban are “dinosaurs” who “do not have an idea how rapidly things are changing”. 

“They think in the mindset of absolute power,” he said.

But internet and social media use has exploded in Pakistan in recent years, fuelled by the widespread availability of cheap smartphones. 

Mobile broadband subscribers jumped from 56 million in 2018 to 116 million in 2022 — around half of the country — according to the telecom regulator.

Internet censorship has been common in recent decades, even under Khan’s government. 

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But a young, tech-savvy citizenry has adapted quickly, using Virtual Private Networks (VPNs) to disguise their locations and skirt restrictions, Ahmad said. 

Despite the ban, Twitter “was still very active in the country because people had their VPNs ready,” he added.

The mobile data outage, however, cannot be circumvented in that way.

In Peshawar, PTI supporter Ikram Khan told AFP that party activists were expecting “a complete (internet) shutdown”, so they hurriedly transferred mobile phone clips to computers equipped with wired internet connections and VPNs.

There was a delay in uploading the videos to Instagram and Twitter, and streaming service Facebook Live could not be used, but “we still did our job well”, the 31-year-old told AFP. 

“We know how to handle the situation.”

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The internet shutdown has triggered international condemnation. 

Amnesty International Pakistan campaigner Rimmel Mohydin told AFP it was “a clear human rights violation”.

It can “facilitate further violations of human rights, including impeding the documentation of unlawful use of force,” she said.

– ‘In their favour’ –

Such remarks give credence to PTI claims they are being silenced, according to analyst Hasan Askari. 

“The international concern definitely goes in their favour,” he said. 

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Khan came to power in 2018 marketing himself as a political outsider, riding a pioneering wave of social media enthusiasm to challenge the country’s two main dynastic parties, who between them have ruled Pakistan for decades. 

Last April, after having lost the key support of Pakistan’s powerful military — which has itself ruled the country directly for more than three decades — he was ousted in a no-confidence vote.

The ensuing political chaos has exacerbated an economic downturn that has seen decades-high inflation, the rupee tumbling to a record low Thursday, and deadlocked bailout negotiations with the International Monetary Fund.

The latest internet outage has added to those woes, costing Pakistan as much as $53 million a day according to global internet monitor NetBlocks, with mobile data coverage powering economic transactions, including credit and debit card point-of-sale terminals.

A shaky coalition government now faces the prospect of an electorate galvanised by simultaneous political and economic crises ahead of elections due no later than October.

The blackout “is quite disproportionate” said Khilji. “It does show a panic where the state is sort of caught off guard and it seems like they didn’t really plan this well.

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“The biggest issue is that people are already frustrated with the economic situation and this just adds on top of that,” he said. 

“It’s giving more of a reason for citizens to be unhappy with the current government.”

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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