SOCIAL
Pinterest Shares New insights into Key Shopping Trends and Events Leading into the Holiday Season
It’s now 152 days till Christmas, and after two years of COVID disruptions, people are increasingly keen to celebrate a more normal holiday season – which could present significant opportunities for marketers.
Which many businesses need. Those same disruptions have reduced incomes across the board, and that could well make this a critical holiday season, in many ways, and for many different brands.
That’s underlined in the latest data from Pinterest, which has taken a look at emerging holiday trends, in order to highlight the key opportunities of the coming season.
As per Pinterest:
“The past two years forced people to reinvent how they celebrate the holiday season and in these challenging economic times, many are shopping early to help save ahead of the holiday rush. And while people’s gatherings might have shrunk the last couple years, they’re actually celebrating more often than before. 80% of holiday shoppers in Pinterest’s survey said they plan to have more “mini moments” throughout the holiday season, punctuating their bigger festivities with every chance they can get to celebrate, connect and create new traditions.”
According to Pinterest, that could mean that we see a range of celebrations and events this year, from big Halloween bashes and Thanksgiving potlucks to more intimate gatherings – “like gift-wrapping parties, or holiday movie nights.”
These alternate celebrations, adapted as a result of COVID restrictions, are now also a part of new traditions, which could provide a broader range of marketing moments over the coming months.
With this in mind, Pinterest says that it’s important that marketers plan for multiple seasonal moments and opportunities, in order to maximize performance.
“In 2021, Pinterest advertisers who activated against multiple holiday moments saw a 4x higher increase in conversion rates than those who only activated for Christmas.”
That means that you need to start moving now to connect with all the key events.

As you can see, Pinterest activity around the major shopping events starts months in advance, while there are many smaller moments in between that could also feed into your planning.
Pinterest advises brands to take note of these new celebrations where possible, and consider the various angles for your marketing. There may well be big potential, in many aspects, and it could be worth checking out the latest Pin Trends data to glean more insight into key interests and behaviors leading into the last months of the year.
If you’re looking for more insight, Pinterest also recently hosted a holiday webinar, in which it provided a range of notes and insights about the latest holiday shopping trends.
SOCIAL
Adobe Highlights Rising Visual Trends in 2024 Creative Trends Report

Looking for creative inspiration for your 2024 strategic planning?
This will help. Today, Adobe has published its annual Creative Trends Report, which incorporates insights from Adobe’s 30 million+ Creative Cloud users, in order to determine rising visual styles of interest, which look set to resonate with audiences in the new year.
Based on its research, the Adobe team has established four creative trends that are worthy of note:
- Calming Rhythms – Fluid and flowing forms that soothe the senses and support emotional balance
- Wonder and Joy – Visuals that inspire a sense of awe, joy, and enchantment
- Dynamic Dimensions – Where all dimensions and types of content seamlessly merge
- The New Nostalgia – Contemporary interpretations of vintage styles
Adobe’s 22-page report, which you can download here (with email sign-up), provides more insight into each of these trends, along with various examples, and data that explains why they’re set to gain more momentum.
There are handy notes and insights for each, which help to illustrate how to use them in your process.

Interestingly, a lot of the images used by Adobe in the report look like they’ve been created by generative AI. I don’t know that they have, but it is worth noting the composition in this regard, as another potential means to tap into these trends.

The report provides some interesting perspective on rising visual trends, which could help in your planning. Maybe one of these resonates especially well with your branding, or aligns with what your target audience has been sharing.
Either way, some additional, data-backed considerations, which could be helpful in your process.
You can download Adobe’s “2024 Creative Trends Report” here.
SOCIAL
Elon Musk’s X and Amazon discuss potential collaboration

In a significant development in the social media industry, Elon Musk’s social media platform, X, is reportedly engaging in preliminary discussions …
Source link
SOCIAL
Threads Looks Set to be Made Available to European Users Next Week

Good news with EU social media fans, with Threads looking set for a December 14th launch in the region, just in time to capitalize on holiday engagement.
As reported by The Verge, EU Instagram users can now access a countdown timer at www.threads.net, which seemingly indicates the exact time for the upcoming EU launch. Meta hasn’t made any official announcement, but the countdown clock is only visible to European users, while EU users can also search ‘ticket’ in the Instagram app to find a digital invitation to Threads.
Which replicates the original Threads launch back in July, which included similar Easter eggs and indicators pointing to the launch date (like the above).
The EU launch of Threads has been delayed by evolving EU data privacy regulations, which, due to the timing of the implementation of these new rules, has put additional development burden on the Threads team to ensure compliance with the new parameters. Amid the initial Threads launch, Instagram (and Threads) chief Adam Mosseri said that it could take “many months” for Threads to reach EU users due to these additional complications.
But we have since seen indicators that Threads is coming.
Last month, The Wall Street Journal reported that Meta had an established plan to launch Threads to EU users in December, while app researchers have found various references to an upcoming “Threads EU Launch” in the app’s code.

Given the various strands of evidence, it does indeed seem likely that European users will get access to the app next week. And again, with social media usage increasing during the holiday break, that would also provide the best opportunity for Meta to capitalize on its opportunities.
Which are seemingly on the rise. As more people turn away from Elon Musk’s X project, largely due to Musk’s own divisive commentary, they’re seeking a real-time social alternative, and for many Threads is already filling that void.
That’s especially true for journalists, a common target of Musk’s attacks, who are now establishing new networks within the Threads ecosphere. And while live sports engagement remains high on X, Threads is also making a push to win over more sports communities, even placing ads courtside during the new NBA in-season tournament showcase in Las Vegas.

That’s seemingly prompting more sports fans to post in the app, which will expand again with the arrival of potentially millions more users in the EU region.
So how many more users can Threads expect to gain as a result of its European expansion?
Based on Meta’s EU disclosure data on active users, Instagram currently serves some 259 million monthly active users in Europe.
Instagram’s total, official user count is 1 billion MAU, while Threads now has over 100 million monthly users. So presumably, around a tenth of active IG users are also signing up to the app, which would mean that, at a rough estimate, we’re set to see around 25.9 million new Threads users incoming, if/when Threads is launched in the EU region.
Which is probably not as many as you might expect, but this is based on rough estimates, as Instagram reportedly has more than a billion actives now, and we don’t know the exact, current user counts of either app.
But either way, it will expand the conversation in the app, and enable more people to take part, which has its own expanded benefits. And with around 60 million X users also in the region, that could see a number of them looking to make the switch.
Which is the real aim here. Meta has created Threads as the X alternative, aiming to scoop up former Twitter cast-offs who are unhappy with Elon’s changes at the app. In order to do that, Threads needs to be available in all regions where X users may be looking to jump ship, so its EU expansion is another critical step in this respect.
It’ll be interesting to see what Threads user numbers rise to over the holiday period, and whether it can indeed become a genuine rival for X in total active engagement.
We’ll keep you updated on any official announcement on the Threads EU launch.
-
WORDPRESS3 days ago
8 Best Zapier Alternatives to Automate Your Website
-
MARKETING6 days ago
How Does Success of Your Business Depend on Choosing Type of Native Advertising?
-
MARKETING5 days ago
Intro to Amazon Non-endemic Advertising: Benefits & Examples
-
SOCIAL6 days ago
Paris mayor to stop using ‘global sewer’ X
-
SOCIAL3 days ago
YouTube Highlights its Top Trends, Topics and Creators of 2023
-
WORDPRESS4 days ago
Watch Live on December 11 – WordPress.com News
-
SEO6 days ago
The 17 Best Ad Networks For Content Creators In 2024
-
PPC4 days ago
12 Holiday Emails for Customers (Templates & Examples!)
You must be logged in to post a comment Login