YouTube to pilot test shopping from livestreams with select creators

YouTube will begin pilot testing a new feature that will allow viewers to shop for products directly from livestream videos. The feature will initially launch with just a handful of…

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Instagram launches a new section for shopping product drops

Instagram today announced it’s adding a new feature to help connect online shoppers to product drops through its app. Drops, which are a newer e-commerce trend, help sellers create buzz…

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Twitter tests new e-commerce features for tweets

Twitter confirmed it’s testing a new way to display tweets that link out to e-commerce product pages — like products on a Shopify store, for example. With a new Twitter…

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Walmart to pilot test livestreamed video shopping on TikTok

Walmart and TikTok announced this morning they will be partnering on the first pilot test of a new shoppable product experience on TikTok’s social video app. Walmart, as you may…

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Instagram expands shopping on IGTV, plans test of shopping on Reels

Instagram this morning announced the global expansion of its Instagram Shopping service across IGTV. The product, which lets you watch a video then check out with a few taps, offers…

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Pinterest introduces direct shopping from pins, boards, and search

Pinterest this month announced new ways to shop from pins, on boards, from search, and through new browsable recommendations for home decor. According to Pinterest, 97% of top searches are…

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Combining StitchFix and Instagram, FlipFit ushers in the next phase of social retail

Nooruldeen Agha, has been thinking about what’s next for fashion retail for years. The serial entrepreneur behind the Dubai-based online fashion retailer, Elabelz and marketing studio Elephant Nation had always…

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