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Pinterest Shares Trend Predictions for 2021, Based on Usage Data

Published

2 years ago

December 10, 2020

Pinterest has published its latest listing of trend predictions, based on user interests and habits over the past 12 months.

And Pinterest is keen to note that it’s very good at predicting what the next big things will be – last year, 80% of its trend predictions ended up coming to fruition, according to Pinterest’s tracking.

As such, it may be worth paying attention – this year, Pinterest has selected 30 trends (it chose 10 last year) that it thinks are going to take off, which could be of significant relevance to your business, if you happen to operate in a related sector.

As you can see here, each trend has its own segment, and you can tap through for more information.

Each topic summary includes an overview of the trend, along with related search terms, and relevant usage insights to support its predicted rise.

Pinterest also includes specific tips as to how brands can tap into the rising popularity of each, along with examples of the trend in action. Those insights could be hugely valuable, especially if you’re looking to make Pinterest a bigger focus and connect with potential customers through the app.

Given there are so many, you really need to go through the whole list to discover what may be of relevance to your business. But Pinterest has also provided a summary PDF of the 30 trends if you were seeking to get a general overview.

It could be a handy guide – as noted, Pinterest got a lot of their trends right last year, and they’ve listed a lot more predictions this time around.

The data doesn’t lie, and each of these trends is backed with usage insights that support their inclusion. If you’re looking to tap into what’s next, it’s definitely worth a look.

You can view Pinterest’s full trends overview here, and download the PDF summary here.

Socialmediatoday.com

SOCIAL

Weird of the Week

Published

2 hours ago

January 28, 2023

EntirewebNewsBot

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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SOCIAL

The Most Visited Websites in the World – 2023 Edition [Infographic]

Published

8 hours ago

January 27, 2023

EntirewebNewsBot

The Most Visited Websites in the World - 2023 Edition [Infographic]

Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?

The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.

As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect – though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.

But there is a reason for that – this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.

In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.

You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.

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