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Pinterest Tests New Idea Pin Highlights to Showcase Specific Content

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Pinterest Tests New Idea Pin Highlights to Showcase Specific Content


This seems like a logical and obvious update for Pinterest’s new Idea Pins.

As shown in this image, posted by blogger Yasser Massod, Pinterest is testing out a new ‘Highlights’ element for Idea Pins, which would enable creators to showcase their best Idea Pins at the top of their profile display.

Idea Pins are currently displayed in posted order on the ‘Created’ tab on your profile page, where they remain in perpetuity, enabling creators to get more value out of the platform’s Stories-like offering (as opposed to disappearing after 24 hours).

Pinterest profile example

The new ‘Highlights’ element would appear above the existing content tabs, and below your bio info, which is prime real estate for showcasing your best Idea Pins, and ideally generating more engagement.

Idea Pins link into the rising popularity of short-form video, and the full-screen presentation of Stories, with users able to add up to 20 frames per sequence – either still images or video – to create a more comprehensive overview or narrative.

The capacity to present your best Idea Pins could be a big step in getting optimal value out of the option, and guiding profile visitors to the exact Idea Pins that you want to drive interest and traffic.

If it gets released. We’ve asked Pinterest for more info on the test of Idea Pin highlights, and we’ll update this post if/when we hear back, but given that similar highlights options are already available on Instagram, it makes sense for Pinterest to lean into the same, and give creators more options for presenting their content

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New Screenshots Highlight How Snapchat’s Coming ‘Family Center’ Will Work

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New Screenshots Highlight How Snapchat's Coming 'Family Center' Will Work

Snapchat’s parental control options look close to launch, with new screenshots based on back-end code showing how Snap’s coming ‘Family Center’ will look in the app.

As you can see in these images, shared by app intelligence company Watchful (via TechCrunch), the Family Center will enable parents to see who their child is engaging with in the app, along with who they’ve added, who they’re following, etc.

That could provide a new level of assurance for parents – though it could also be problematic for Snap, which has become a key resource for more private, intimate connection, with its anti-public posting ethos, and disappearing messages, helping to cement its place as an alternative to other social apps.

That’s really how Snap has embedded its niche. While other apps are about broadcasting your life to the wider world, Snap is about connecting with a small group of friends, where you can share your more private, secret thoughts, without concern of them living on forever, and coming back to bite you at a later stage.

That also, of course, means that more questionable, dangerous communications are happening in the app. Various reports have investigated how Snap is used for sending lewd messages, and arranging hook-ups, while drug dealers reportedly now use Snap to organize meet-ups and sales.

Which, of course, is why parents will be keen to get more insight into such, but I can’t imagine Snap users will be so welcoming of an intrusive tool in this respect.

But if parents know that it exists, they may have to, and that could be problematic for Snap. Teen users will need to accept their parents’ invitation to enable Family Center monitoring, but you can see how this could become an issue for many younger users in the app.

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Still, the protective benefits may well be worth it, with random hook-ups and other engagements posing significant risks. And with kids as young as 13 able to create a Snapchat account, there are many vulnerable youngsters engaging in the app.

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But it could reduce Snap’s appeal, as more parents become aware of the tool.

Snapchat hasn’t provided any further insight into the new Family Center, or when it will be released, but it looks close to launch based on these images.  

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