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Pinterest Will Now Provide Employees with More Freedom to Work from Where They Choose

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Pinterest Will Now Provide Employees with More Freedom to Work from Where They Choose

Pinterest is moving to give its staff more lifestyle flexibility via an expansion of its ‘PinFlex’ employee incentive program.

As of July 1st, Pinterest will allow eligible full-time employees to spend up to three months working outside of their country of employment, over a rolling 12-month period. 

As explained by Pinterest:

“We listened to feedback shared by employees and added this flexibility to empower everyone to do their most impactful and inspired work. Our Pinners are global, and we know that having worldly perspectives in our company to support them – both at the technological level and the human level – will enable us to deliver on our mission to bring everyone the inspiration to create a life they love.”

The new benefit will be available to all Pinterest employees who’ve been at the company for at least six months, while those who’ve been with the company for less than six months will be able to work outside of their country of employment for up to 30 days in total.

That will provide a heap of opportunity to travel and continue to work, which further leans into the new norms of the modern workforce, with the pandemic-induced work-from-home shift opening new doors for consideration on this front.

Which, really, all businesses and governments should be exploring. Many of the most significant environmental and infrastructure challenges of modern society are based on centralized labor, with the majority of workers congregating into metropolitan hubs in order to maximize career opportunities. But again, as the pandemic has shown, many jobs can be done from home, which, if that were to become the norm, could reduce traffic congestion, bring down property prices, lessen employee expenses, etc. That could also lead to new opportunities for regional towns, and reinvigorate more areas of the economy. There are impacts and benefits to assess in all elements, but it seems like a worthy push for governments to consider as they seek ways to democratize opportunity and growth.

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Which is where Pinterest’s new initiative could be truly beneficial, not just to its employees, who can now work from the beach for three months of the year, but also to the transient towns that could benefit from ongoing business.

It’s an interesting concept, which again leans into broader workforce trends, and could lead the way for other businesses.

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Snapchat Launches Snapchat+ Service in India, at a Significantly Lower Price Point

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Snapchat Officially Launches its New 'Snapchat+' Subscription Program

This is one way to boost your ‘average revenue per user’ stats.

A month after launching its new Snapchat+ subscription offering to users in predominantly western markets, Snap is now also making the option available in India – though at a much lower price point than the initial push.

Snapchat+, which offers exclusive access to new and experimental features, including alternative icons, profile badges, additional analytics and also a desktop version of the app, is available to users in the US, Canada, the UK, France, Germany, Australia, New Zealand, Saudi Arabia, and UAE for $US3.99 per month (or local equivalent).

But in India, Snapchat+ will be launched at a starting price of 49 – which converts to around $US0.62.

That seems like a fairly big discount, and according to reports, Snapchat+ in India will offer access to all the same features and tools that the general offering has.

So why so cheap?

Well, for one, it’s a different market, and Snap needs to price its offerings in line with the local economy. Snapchat+ also doesn’t cost Snap anything to produce, as such, as there are no production costs built in (other than system maintenance), so it has the flexibility offer variable price points, if it so chooses.

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And as noted, it could crucially be a way for Snap to enhance its revenue per user stats, which, right now, reflect its strong reliance on the North American market for revenue.

Snapchat Q2 2022

If Snap can even that out, and show how it can become a more important, valuable platform in other markets, and make money from its presence, that could help to improve its market standing, while also bringing in additional revenue – which would also be income that’s not reliant on ad spend. And like all social apps, Snap’s ad revenue has taken a hit due to Apple’s ATT update.

It seems like a logical and sensible approach, helping to make the app more sticky with Indian users, and ideally, increasing adoption and revenue intake in another key region.

Snap has seen significant growth in India since it upgraded its Android app back in 2019. Android is by far the most popular OS in the Indian market, and as local connectivity and tech continues to evolve, that’s also opened the door for Snapchat to establish a bigger local presence, while the banning of TikTok in 2020 also pushed Indian users to find alternatives, further enhancing Snap’s appeal.

Indeed, Snapchat is now reportedly up to 144 million daily actives in the Indian market, overtaking the US (108m) as its top country by user adoption – so while it’s not the highest earning region for the company, it is now, arguably, the most important, which is why the expansion of Snapchat+ makes sense.

And while western users may be annoyed that they have to pay more for these features, it could be a clever push by Snap, which could end up paying off big time for the app.  

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