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Planning for 2023 – Researching Promotional Placements and Opportunities

Published

2 years ago

January 11, 2023

Planning for 2023 - Researching Promotional Placements and Opportunities

Looking to get more attention for your business in 2023?

Over the first few weeks of the year, we’re publishing a series of tips and notes on how to maximize your social media and digital marketing efforts, including pointers on new tools like ChatGPT and DALL-E, and how these evolving apps can assist in your content planning process.

We’ve already covered the following elements:

So, with knowledge of the key topics, approaches and benchmarks currently at play in your sector, you now have a good understanding of the likely direction that your digital marketing approach is headed.

But that still won’t get you attention – for that, you need to understand where your target audience is looking, and how to get your brand messages in front of them, at the right place and time.

Your competitor research will provide some valuable pointers on this – if your key competition is seeing good engagement on Instagram, that’s a pretty good indicator that you should be looking at IG too.

But in order to get maximum attention, you need to consider which publications your audience is reading, what influencers they follow, and what types of content approaches resonate best.

Meeting your audience where they’re engaging

So on the first point – what publications is your audience reading. There are few different ways to determine this, and you likely already have some idea of the top publications or sites that your target market is engaging with.

If you can get mentioned in these publications, that’s an immediate win, as your brand will be presented where they’re looking – which is a key tenet of Google Ads and display as placement.

Paid promotion is one way to go, but you may also be able to get into these publications via guest posting, or get mentioned by a relevant influencer, or in relevant Facebook groups, Reddit communities, etc.

One way of researching the most influential people and publications for a given topic is to use Followerwonk’s audience comparison tool, which enables you to find follows in common among Twitter profiles.

As you can see here, using this tool, you can enter in three different profiles and get a display of who all three follow (FYI – Ryan Seacrest is the only one followed by all three).

Go through the audience listings of your competitors, compare who those users all follow in common, and you’ll get a fair idea of the most influential Twitter profiles in your sector, which should then be a target for your outreach.

Of course, Twitter is not the most popular social platform, and sees nowhere the usage of Facebook or TikTok. As such, you may think that this insight is less valuable, but the most passionate and active social media users are generally also connected via Twitter, to ensure that they keep up to date with the latest.

That’s why people like Elon Musk and Donald Trump view Twitter as so important, because even though it has far fewer users, Twitter remains the source of many major news stories and trends. Influential users take info from Twitter, then redistribute it to other platforms – and as such, it just may be that reaching these users plays a key role in maximizing brand awareness in your niche.

Another tool that can come in handy here is BuzzSumo, which can highlight all the most relevant Twitter, YouTube and TikTok profiles on a given subject.

Understanding who the most influential voices are in your niche can guide you towards the key people for influencer marketing partnerships. Make a list of the top voices, take the time to look through their content, then reach out to them with free samples, proposals or other offers to partner up on awareness campaigns.

There’s a range of key tips for reaching out to influencers (some valuable pointers here), and if you can get it right, and match up the right influencers who can actually connect you through to your target market, it’s definitely worth investing the time and effort into such partnerships to further your marketing opportunities.

For local businesses, it may also be worth examining local publications, and understanding their key areas of focus.

For this analysis, I manually tagged the 100 most shared social media articles from a publication by topic (extracted via BuzzSumo), then mapped the key areas of focus in this chart.

That provides some additional perspective on what their audience is most interested in, which may help in your assessment of potential ad placements, story pitches, and topical angles to appeal to this specific group.

There are also creator marketplace listings for Facebook, IG and TikTok (in selected markets), which enable you to find influencers by topic, and get an idea of their work and interests, while you can also use Pinterest’s Trends tool to assess the relative popularity of any topic, and related ideas.

You can also search for topic-rated Facebook Groups, which you can join to monitor key discussion trends.

There are also opportunities for promotional approaches within FB groups, but I would recommend against pushing promotions within direct group chats. There may be ways to partner with admins on promotions or giveaways, or even ads, if they’re running group placements. But your primary goal here, as it should be with relative Reddit communities, is to listen and learn what people are interested in, and what they’re looking for, which can then inform your other promotional pushes.

Run through the various options and tools, and in the end, you’ll have a listing of potential publications and influencers that you can reach out to, or target with paid campaigns, to connect with the right people, in order to raise awareness of your brand.

Follow the key profiles on Twitter, reach out to key influencers, and join relevant Facebook groups to help boost your understanding of what people are looking for, and you can then start to formulate a more effective outreach process, aligned more specifically to your target market.

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12 Proven Methods to Make Money Blogging in 2024

Published

4 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

6 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

7 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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