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Planning for 2023: Twitter Posting Tips



Planning for 2023: Twitter Posting Tips

Looking for ways to improve your social media marketing performance in 2023?

Over the first few weeks of the year, we’re publishing a series of tips and notes on how to maximize your efforts, including pointers on new tools like ChatGPT and DALL-E, and how these evolving apps can assist in your content planning process.

We’ve already covered the following elements:

The next step is platform-specific tips, and how you can use each app to best effect.

We’ve already covered Facebook posting tips, now we move on to the next app – Twitter.

Which, of course, has been going through a massive internal shift of late. Here are some tips on how you can use Twitter to best effect in 2023.

Key considerations

First off, some notes on Twitter’s most recent changes, and their potential impacts – because whether you like Elon Musk or not, whether you believe in his direction for Twitter or don’t, as a brand, he has added some new considerations for your Twitter strategy, which you need to factor into your approach.

  • Twitter hasn’t officially changed its rules around what is and is not acceptable to post on the app. But it has removed its COVID misinformation policy, a topic that Musk has strong opinions on, while Musk has also overseen the reinstatement of tens of thousands of accounts that had previously been banned from the app for sharing harmful content, as measured by the previous regime. Some reports have also indicated that these accounts have gone right back to sharing the same harmful content, and they’re not being banned – so while Twitter hasn’t changed its rules, it is interpreting them in a different way, which could be seen as a risk for brand placement and unintended association. 
  • Twitter has cut thousands of staff, which has to have some impact on its capacity to deal with issues, and even remain in operational capacity at times. There are signs of degradation and increased error rates, and that could also relate to ad placement, performance, issues resolution, etc. Twitter has also, more recently, cut a lot of its international staff, and shut down local offices, which will impact local knowledge and connection to regional markets. Twitter is still up and running right now, and the external impacts have been relatively limited. But it’s another consideration for brands looking to put more time and effort into the app.
  • Twitter may, at some stage, limit the reach of brand that don’t pay to subscribe to its coming ‘Verification for Organizations’ package. Like its $8 verification Twitter Blue plan, Twitter’s also looking to charge brands for their own gold verification tick, along with other benefits. There’s not a lot to go on at this stage, but Twitter has already flagged that Blue subscribers will eventually be given priority placement in reply chains. That could also mean that brands will get the same benefit, as a means to push more businesses to pay to use the app. Depending on the cost (which Twitter also hasn’t shared yet), brands will need to weigh the benefits of this upcoming push.

Again, none of these are definitive deal-breakers, as such, but they are elements for brands to factor into their consideration.

How you view each will come down to your personal perspective.

Tweeting tips

One of the key changes on Twitter over the last few years has been the de-prioritization of hashtags, at least as recommended by Twitter’s own team.

Twitter has, in some circumstances, been advising brands against the use of hashtags, as it can distract from your focus goal – i.e. getting people to click on your links.

This, for example, comes from Twitter, in relation to tweet ads:

“Whenever possible, keep your ad free of #hashtags and @mentions. We know that it’s tempting, but they’re distracting, clickable opportunities that drive people off your ad and away from your content. Provide only one exit point, whether that’s clicking through to your website or your app, to keep your message laser-focused.

That’s not definitive, but it is a consideration – but if you want to include tags, I would suggest that you research the most relevant and focused tags for your niche.

Apps like Hashtagify can help in this respect, providing insight on hashtag popularity and usage. Also, when using hashtags, you should use camel-case capital letters for clarity (e.g. #WednesdayWisdom). This also ensures that screen readers can better communicate the relevant tags for vision-impaired users.

Hashtags have traditionally had more power on Twitter, because Twitter’s algorithm is less sophisticated, and influential, than, say, the News Feed algorithm on Facebook. Twitter’s generally been able to lean on users to be more overt in their audience targeting through hashtags – though Twitter is now looking to evolve, most notably by inserting more and more tweets from profiles that you don’t follow into the main feed.

Twitter also recently added in a ‘Following’ feed that’s just a side-swipe away, so you can get away from these recommendations if you want. But over time, Twitter’s hoping that it’ll be able to refine its algorithms to the point that people will find these inserted tweets beneficial, leading to broader discovery and engagement.

Which could help to generate more exposure for your brand content, by highlighting your tweets to more interested users. It’s not there yet, but it could be an element to note, and to keep tabs on exactly which tweets Twitter’s looking to insert into user feeds.

In terms of your tweet content, Twitter advises that brands should adhere to a ‘three C’s’ approach for optimal tweeting:

  • Concise
  • Clear
  • Conversational

What does concise mean in tweet terms, where you’ve only got 280 characters to work with anyway?

As per Twitter:

“The best performing Tweets are only 50-100 characters”

Brevity has always been the central tenet of tweet engagement – which is why many users are opposed to longer tweets, which are also in development.

And as you can see, the best performers are significantly shorter than the max tweet length, while prompting discussion – the ‘conversational’ element listed above, is also key to sparking engagement, and building community around your presence.

It’s not always easy, but the best tweets are short, to the point, and engaging.

One tool that could be of benefit here is ChatGPT, which is able to come up with tweets based on either text or request prompts.

For example, you can enter in all or part of a blog post, then ask ChatGPT to summarize it into a tweet.

You can also enter in tweets that have done well, maybe from your competitors or based on general Twitter search, and ask ChatGPT to give you similar ideas based on those templates.

For example, you can use Twitter’s advanced search tools to uncover the top-performing tweets using your target keywords, and list them based on engagement (likes, comments, retweets). Entering ‘basketball shoes min_faves:100’ into Twitter search, for example, will show you all the tweets that mention ‘basketball shoes’ and have at least 100 likes.

That’ll give you some idea of the top tweet conversations in your product/service segment. Put the best examples into a list, feed them into ChatGPT, and see what comes out.

That could be a good way to spark more engagement, and align with the relevant Twitter community.

In terms of content formats, tweets with video see the most engagement, followed by tweets with GIFs, photos, then plain text.

Twitter Spaces can also provide a different approach to community engagement, and could work as an alternative to, say, Twitter chats, which facilitate broader discussion.

On best times to post, according to analysis conducted by Sprout Social last year, the best times to tweet to reach the broadest audience, in general, are Mondays, Tuesdays, Wednesdays, Fridays and Saturdays at 9 am, in your local time zone.

Sprout Best Times to Post Report 2022

As you can see, according to Sprout’s insights, that morning block between 9am and 12pm is when people are more actively consuming tweets, which could help guide your thinking.

In regards to how often you should tweet, the tweet stream moves fast, so you can get away with posting more regularly, as you’re unlikely to overwhelm your followers. Once per day should be the baseline, then building from there based on your own analysis and audience response data.

Professional Accounts

Another consideration on Twitter is its ‘Professional Accounts’ option, which enables brands to convert their Twitter profile to a business account to access additional features.

Twitter Professional Profiles

Those features include:

  • Additional analytics Professional accounts can access a dedicated dashboard of analytics tools to track performance
  • Professional Category – Pro accounts can signify what their business is on their profile, which could help to highlight your business to relevant users
  • Profile Spotlights – Twitter’s also added a range of ‘Spotlight’ options for professional profiles, which enable you to showcase your products, location, contact info and more in a dedicated profile section. The current Spotlights available are: location, shopping, mobile app link, CTA link
  • Twitter Shopping – Pro accounts can also access Twitter’s evolving shopping features – though hard to tell how much emphasis Twitter will be putting on shopping as part of its ‘Twitter 2.0’ revamp, at least at this stage

These additional elements could be of benefit for your business, while as noted, Twitter’s also developing its ‘Verification for Organizations’ subscription element, through which, business users will be able to apply for a gold checkmark, and additional features.

Some of these Professional Account tools could be built into this offering, but it’s all in flux at present – though it’ll be worth keeping tabs on how this evolves, and how Twitter looks to develop its pitch to business users.

Look, there’s a lot going on at Twitter right now, and some people will be opposed to brands even considering putting more focus on the app, given the various changes being implemented by Musk and his team, as detailed above.

But Twitter is still a key driver of news and opinion, and at 238 million daily actives, it remains an important consideration for brand outreach.  

Some will view Twitter as getting back on the right track, others will say that it’s falling off. But there may be opportunities within that, and it may still be a great platform for connecting with a broader audience and building brand awareness.

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12 Proven Methods to Make Money Blogging in 2024



Make money blogging


Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.


Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?




Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach



Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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