SOCIAL
The most problematic top social media scams of 2023 revealed
Photo: — © AFP
The most problematic top social media scams of 2023 revealed
Cybercriminals continue to seek new ways to steal data from unsuspecting social media users. Often this is in the form of trying to obtain account login credentials, personal information, or bank and credit card information.
Cybersecurity expert Liz Wegerer from VPNOverview.com has told Digital Journal about the most common Facebook and Instagram scams likely to emerge thorough the course of 2023.
The most common Facebook scams of 2023
Facebook is the most popular social media app worldwide, and, according to Wegerer: “Scammers flock to it to fleece unsuspecting users. With so many active users, fraudsters have a vast pool of potential victims to target.”
The most common ways scammers try are:
- Phishing scams: Emails or direct messages with sketchy links that download malware or capture login credentials on spoofed websites.
- Romance: Friend requests and direct messages that attempt to create a romantic interest with the goal to steal money from the victim.
- Prizes or job offers: Claims designed to obtain personal information or money from the victim, including “You’ve won!” scams.
- Quizzes and games: Designed to elicit personal information in the answers through the kind of information people may use to create passwords or answer security questions for their online accounts.
- Charity pleas: Creating fake charities to get donations during times of disaster, using sites like GoFundMe.
The most common Instagram scams of 2023
Wegerer observes: “More than one billion people use Instagram each month, making it the world’s fourth most popular social media platform. Cybercriminals know this and have several tricks to infiltrate your account and steal your personal information.”
These include:
- Fake investment offers: Scammers promise you a great return for just a small investment.
- Bogus brand collaboration requests: Fraudsters offer to pay you for promoting their products then steal your financial data when you provide them.
- Selling followers and likes: Ask you to pay a nominal fee in exchange for like or follow packages, but your financial data gets stolen when you send financial details.
- Giveaways: Entice you to try and win a prize, but then you will be asked to provide personal information or payment to claim your winnings.
- Imposter brand accounts: Sell counterfeit goods (or never deliver the promised goods at all) under the guise of a popular brand to drain your bank account.
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
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