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Plus-size influencers are receiving paid offers to try weight-loss drugs: ‘I don’t want Ozempic’
Virgie Tovar is a fat activist. She’s advocated for body diversity for over a decade, written books that include You Have the Right to Remain Fat and spoken out against weight-based discrimination. But in 2023, she started receiving emails about business opportunities that don’t align with her work’s mission. These messages were pitching partnerships with clinics providing weight-loss drugs and offering Tovar money to go on a weight-loss journey.
“It didn’t even start to register as a phenomenon. I thought it was just spam,” Tovar tells Yahoo Life of receiving the first few Ozempic-related offers last year. “I deleted probably four or five before I started to realize that this is like a deluge.”
This Tuesday, Tovar decided to speak out about the messages she had been receiving by posting a simple message to her Instagram feed. In her post, she holds up a piece of paper that reads: “I don’t want Ozempic.”
“Throughout 2023 and now in 2024 I have been offered free Ozempic for weight loss by influencer marketing companies and others,” she wrote in the post’s caption. “I know I’m not the only one.”
Ahead, Tovar and other plus-size influencers share how stakeholders in the weight-loss drug boom have reached out to them — and why they’re resisting.
Where influencer marketing and weight-loss drugs come together
Sarah Chiwaya, a plus-size blogger and consultant, is no stranger to receiving pitches for partnerships around diet and weight loss. She tells Yahoo Life that she’s been messaged by agencies touting related products or programs for years. She’s noticed an even larger push for modern GLP-1 medications and the hoopla surrounding them.
“I got the first paid semaglutide [the active ingredient in medications like Ozempic and Wegovy] partnership offer in September 2023 from a marketing company called Patient Acquisition, and I’ve received multiple a month from various agencies ever since,” she says, noting that several offers might arrive in her inbox in a single day.
Posting to her Instagram Stories on Jan. 22, Ash Pryor, a plus-size Peloton instructor, shared a screenshot of an email that she had received with an offer of the same nature. “Would you be interested in a $1,500 FREE service for semaglutide/tirzepatide weight-loss treatment in exchange for up to two reels and two stories per month?” the email, whose sender she omitted, read. “F*** all the way off!” Pryor wrote on the post.
Tovar showed Yahoo Life a total of five emails from a marketing assistant at Patient Acquisition. While the wording differs across a few of the messages, they each include an offer for a free weight-loss service in exchange for content. The highest value offer Tovar received was $2,000.
“We help wellness clinics find local creators just like you!” reads one email dated Oct. 3, 2023. “They really just want to find active profiles like yours, who are open to sharing their wellness journey with their followers and documenting the process.”
Although semaglutide and tirzepatide aren’t named in the initial emails from Patient Acquisition, the agency’s Instagram account displays videos from creators who have partnered with the brand to share their weight-loss journeys on either of the medications. Yahoo Life reached out to a few of those creators and hasn’t heard back.
Daniel Walton, the agency’s founder, tells Yahoo Life that there was a unique opportunity to lean into influencer marketing as the drugs became more popular.
“Pretty much every [wellness or aesthetics clinic] is trying to offer weight loss now. It’s like the hottest thing that’s hit the internet. So once all these celebrities kind of went public with getting on Ozempic, it just really blew up in the last like 13, 14 months,” he says.
The biggest issue, according to Walton, is that people interested in taking weight-loss medications don’t know how to get access to them and might even end up at clinics that are “cutting corners” or not providing proper dosages. Patient Acquisition aims to work with “legit providers that have good sources, good doctors and that are providing safe medication,” he says. “That’s kind of the whole purpose with the influencer marketing, is to make people aware that it’s a safe solution.”
And according to him, the agency is looking at creators whose brands align with these types of campaigns.
“These influencers have oftentimes considered the medication or they’re on the medication, so we’re just getting them to go public,” he says. “We really want campaign alignment, and overall influencer alignment with people who would either benefit from the weight loss or one of the other [aesthetic] services.”
While Tovar has received numerous emails from this agency — and others, like Aspire, which is working with Ro Body Program: Ozempic & Wegovy — she sees no alignment.
“I don’t cover weight loss. I cover weight discrimination,” she says. “That’s where it starts to feel a little bit like targeting.”
Why size-inclusive activists are speaking out
The push of weight-loss medications toward those who are outspoken about body diversity and inclusion is the latest attempt to undermine the work that they have put into the body positivity movement for so many years, according to plus-size male model Zach Miko.
While he has yet to receive offers for weight-loss drugs, he tells Yahoo Life that he’s been presented with “fully compensated” fat removal procedures in the past. He’s not surprised by the recent propositions being sent to his peers.
“I find that these companies are targeting the people most outspoken about body acceptance in hopes of converting or silencing us. These offers are attempting to undo decades of work, growth and self-love,” says Miko. “The weight-loss industry is a multibillion-dollar industry that will go belly up if people love themselves.”
Tovar shares a similar perspective.
“It just feels [the weight-loss industry] is like, by any means necessary, we are going to change your body, we are going to take the money out of your pocket or we’re gonna pay you to do it,” she says. “It speaks to the fact that there’s this fundamental belief that there’s no world in which I don’t want to be thin.”
Most importantly, activists like Tovar want people to know that they maintain the right to exist in their bodies in whatever way they want, even among the mass promotion of options that comply with the thin ideal.
“Right now, it feels like there’s no dissenting voice in this conversation. And so I think what I’m just hoping for is that there’s just someone who’s holding it down,” says Tovar of continuing to be a voice for body diversity. “I’m thinking of the people who really are tired of living with feeling like they have to take drugs or live their entire life in order to become a thin person. Whatever we can do to remind them that, yes, there are still people who, even with [the existence of] Ozempic, still believe in body diversity and still believe in the right that people have to not live with food restriction and mandated medication because of fatphobia.”
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12 Proven Methods to Make Money Blogging in 2024
This is a contributed article.
The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:
1. Embrace Niche Expertise:
Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.
2. Content is King (and Queen):
High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.
- Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
- Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
- Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.
3. The Power of SEO:
Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.
- Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
- Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
- Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.
4. Monetization Magic: Affiliate Marketing
Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.
- Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
- Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
- Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.
5. Display Advertising: A Classic Approach
Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.
- Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
- Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
- Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.
6. Offer Premium Content:
Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.
- Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
- Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
- Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.
7. Coaching and Consulting:
Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.
- Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
- Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
- Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.
8. The Power of Community: Online Events and Webinars
Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.
- Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.
9. Embrace the Power of Email Marketing:
Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.
- Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
- Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
- Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.
10. Sell Your Own Products:
Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.
- Identify audience needs: Develop products that address the specific needs and desires of your target audience.
- High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
- Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.
11. Sponsorships and Brand Collaborations:
Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.
- Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
- Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
- Align with your niche: Partner with brands that complement your content and resonate with your audience.
12. Freelancing and Paid Writing Opportunities:
Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.
- Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
- High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
- Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.
Conclusion:
Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.
Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.
Image Credit: DepositPhotos
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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
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Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
