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Publicis Performance Marketing Unit Acquires Influencer Platform Perlu 01/30/2023
Publicis Groupe-owned performance marketing agency CJ, which specializes in affiliate marketing, has acquired Perlu, a Syracuse, New York-based influencer networking and technology platform.
Perlu’s platform enables companies to activate, network, and collaborate with a community of influencers.
Perlu will initially retain its name and organization as it is
integrated …
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