Reddit’s looking to facilitate expanded functionalities and research tools, with the launch of a new Reddit Developer Platform, which will provide access and resources that will enable outside developers to build and iterate on Reddit’s existing operations.
As explained by Reddit:
“While our team is hard at work creating and bettering our own tools, we know that there are developers who may just want to create their own tools, like u/tweet_poster which detects Twitter links and comments with the contents of the tweet, or u/RemindMeBot which sends a direct message to remind you about a particular event. Moderators, in particular, have developed numerous tools and bots to lighten their load and help subreddits function better. That’s why today we are opening up a waitlist for our developer platform – a suite of developer tools and resources that will enable and empower developers whose contributions will support millions of users and over 100,000 active communities on Reddit.”
The Reddit Developer platform will provide access to a range of data tools and options, which will enable non-Reddit employees to build new functionalities on the back of Reddit’s platform.
That could lead to new systems for researching Reddit discussion, which can be a valuable source of market analysis and insight, while it may also enable new options for Reddit ads, and placements via third-party management tools.
“The Reddit Developer Platform will serve as an avenue for third-party developers to build meaningful Reddit extensions that our users will love.”
There’s obviously nothing built as yet, as the platform hasn’t been released. But it could open up a range of new possibilities for Reddit research and campaigns – and with 50 million daily active users, engaging on virtually every subject you can think of (over 100k active subreddits), there may well be some highly valuable use cases for Reddit add-on functionalities and tools, which could help in your process.
Reddit says the new developer platform will be made available to initial testers soon.
If you’re interested in being part of the Reddit Developer Platform, you can sign up for the waitlist here.
Meta Will Shut Down its Newsletter Platform Early Next Year
Another sign of Meta’s fleeting interest in the latest trends, the company launched Bulletin in April 2021, as part of an effort to take a piece of the growing newsletter market, with platforms like Substack seeing massive growth in facilitating direct connection between writers and their audiences. Twitter also acquired newsletter platform Revue, and it had seemed, at the time, that newsletters could offer a new, supplementary income stream for creators, aligned with social apps.
In addition to this, Meta also saw an opportunity to provide a platform for local publications that had been shut down due to the pandemic. With ad dollars from local businesses drying up, due to lockdown measures, many smaller publications had to shut down, and Meta viewed this as a chance to make Facebook an even more critical element of community engagement, by providing a direct pathway for independent journalists to serve their audiences through the app.
As part of its initial push, Meta allocated $5 million in funding for local publications to convert to Bulletin instead.
And it sort of worked. Bulletin, at last at one stage, supported over 115 publications, with more than half of the creators on the platform reaching over 1,000 subscribers.
But this year, amid tougher market conditions, Meta lost interest.
The company has been gradually scaling back its investment in news and original content in recent months. Back in July, The Wall Street Journal reported that Meta had reallocated resources from both its Facebook News tab and Bulletin, in order to ‘heighten their focus on building a more robust Creator economy’
In other words, Reels – Meta’s main investment focus for the future of the Creator Economy is short-form video content, which drives more views, more engagement, and is the big trend that Meta’s chasing right now.
As a result, Meta says that it will shut down Bulletin by early next year.
As per Meta:
“Bulletin has allowed us to learn about the relationship between Creators and their audiences and how to better support them in building their community on Facebook. While this off-platform product itself is ending, we remain committed to supporting these and other Creators’ success and growth on our platform.”
So long as they create Reels, I guess.
Again, the decision here is no surprise, but it does serve as another reminder that Meta chases whatever trends it can, and it has no real, long-term commitment on any of its new pushes.
Video is the thing, as it has been several times before, and Meta will keep pushing that till audiences lose interest. Then it’ll be something else that Meta’s pitching to brands, publishers, users, etc.
Logically, Meta follows the latest trends in order to maximize the benefit of such within its tools. But it is worth noting that, when it does lose interest, it tends to move on entirely, leaving anyone who’s invested in its last whim out in the cold.
Overall, Bulletin isn’t huge, and it won’t impact a heap of writers and publishers, as such. But even so, for those that have invested in the platform, in good faith, it’s a bitter pill, and while they will now be able to move on to other platforms as well, it’s good to remind yourself that Meta chases trends, and moves on quick.
‘Don’t build on rented land’. ‘Don’t put all of your eggs in one basket’. Don’t trust social platforms to keep supporting that feature or platform that you’ve come to rely on.
The closure of Bulletin may seem like a side note to many, but it’s an important reminder that you need to diversify your strategy to avoid such impacts.
Meta Will Shut Down its Newsletter Platform Early Next Year
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