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6 Ways to Use Quora to Boost Your Marketing Efforts



Quora may not be the best known social media platform, but its unique use case, and growing community, can make it a great resource for researching and improving your campaigns – or conducting Quora ad campaigns in their own right.

Quora currently sees over 300 million monthly unique visitors, which is on par with Pinterest and Twitter, while its focus on providing answers can help in your research and outreach efforts. And with potential exposure to so many users, that can have significant value – here’s a look at six ways that marketers can leverage Quora to improve their strategic approach.

1. Content Research

Quora is a hidden gem for those exploring the benefits of content marketing.

The platform covers tens of thousands of topics, through which, a range of industry experts regularly share their insights. And this can be great for researching what people want to know about your niche, and informing your content. If a heap of people are seeking answers on certain questions, you can bet that your target audience is also looking for the same.

2. Branding Channel

Quora can also be a great distribution channel, helping to boost brand awareness and attract blog readers. 

You can use segments from your blog posts to answer questions, and link back to your post if the reader wants to dive in beyond your short “teaser” answer.

Quora example

Quora is also a platform where you can build your brand presence, and in the process, improve your SEO performance through backlinks.

Want to build on branding efforts with Quora? Consider:

  • Becoming an expert in a specific topic or niche by answering questions
  • Building a following through Quora’s social networking features
  • Driving people back to your site where they become regular visitors
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Providing solutions is one of the best ways to strengthen your brand image, and what better way to offer answers than with Quora?

3. New Opportunities

Quora rewards those answering questions in two ways:

Anyone with a Quora account can answer questions, and including a reference is the easiest way to drop a link in your answer. So, it makes sense to include your blog’s content as a source when answering questions in your niche.

Backlinks, as you probably know, are one of the most important factors for Search Engine Optimization. Getting a few backlinks from a high authority site like Quora can improve your backlink profile – even though they are “no-follow“. 

4. Build an Asset

Your business needs to be present on the channels that your audience frequents, and Quora is likely one of those channels. As such, it’s worth taking the time to build a profile to help people to find you.

  • Fill in the relative details of your Quora profile
  • Add an enticing bio and call-to-action to a landing page
  • Interlink to your best work (answers) and favorite topics

Basically, you can turn Quora into an asset for your online presence. Your activity on Quora will get noticed by its community – great answers will get seen on this platform.

From there, people follow, and they may even hop over to your website and dig into what you have to offer.

5. Team Building

It doesn’t have to be only you answering questions, get the rest of your team involved by encouraging them to participate on Quora.

  • Set up a basic guideline of the brand’s tone
  • Share a basic explainer on how to use the platform
  • Get employees set up with a filled-out profile
  • Let your team answer questions and participate
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Even one answer from each team member a day could lead to a heap of additional exposure.

6. Discover Talent

Everyone turns to LinkedIn for the business side of social media – but what about Quora?

Quora could prove effective as a headhunting tool, or at least, a channel to find great talent to work on business projects.

  • Check out who’s dominating your niche topics
  • Reach out and see if they’d like to collaborate
  • Work together on creating great marketable content

Get creative with this approach, and you’re bound to find a lot of great people to fill skill gaps in your team. And as a bonus, getting leaders from Quora onboard means your business now has a built-in audience because of their Quora activity.

Elevate Your Digital Marketing Strategies, Start Using Quora Today

Why not begin with a question that has been imploring answers for oh so long?

All you need is a Quora account to begin exploring. The benefits are endless, the answers are borderless, and the community connects all of us. So go at it, have fun, provide value and discover new ways to empower your marketing strategies.

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Meta’s Developing and ‘Ethical Framework’ for the Use of Virtual Influencers



Meta's Developing and 'Ethical Framework' for the Use of Virtual Influencers

With the rise of digital avatars, and indeed, fully digital characters that have evolved into genuine social media influencers in their own right, online platforms now have an obligation to establish clear markers as to what’s real and what’s not, and how such creations can be used in their apps.

The coming metaverse shift will further complicate this, with the rise of virtual depictions blurring the lines of what will be allowed, in terms of representation. But with many virtual influencers already operating, Meta is now working to establish ethical boundaries on their application.

As explained by Meta:

From synthesized versions of real people to wholly invented “virtual influencers” (VIs), synthetic media is a rising phenomenon. Meta platforms are home to more than 200 VIs, with 30 verified VI accounts hosted on Instagram. These VIs boast huge follower counts, collaborate with some of the world’s biggest brands, fundraise for organizations like the WHO, and champion social causes like Black Lives Matter.”

Some of the more well-known examples on this front are Shudu, who has more than 200k followers on Instagram, and Lil’ Miquela, who has an audience of over 3 million in the app.

At first glance, you wouldn’t necessarily realize that this is not an actual person, which makes such characters a great vehicle for brand and product promotions, as they can be utilized 24/7, and can be placed into any environment. But that also leads to concerns about body image perception, deepfakes, and other forms of misuse through false or unclear representation.

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Deepfakes, in particular, may be problematic, with Meta citing this campaign, with English football star David Beckham, as an example of how new technologies are evolving to expand the use of language, as one element, for varying purpose.

The well-known ‘DeepTomCruise’ account on TikTok is another example of just how far these technologies have come, and it’s not hard to imagine a scenario where they could be used to, say, show a politician saying or doing something that he or she actually didn’t, which could have significant real world impacts.

Which is why Meta is working with developers and experts to establish clearer boundaries on such use – because while there is potential for harm, there are also beneficial uses for such depictions.

Imagine personalized video messages that address individual followers by name. Or celebrity brand ambassadors appearing as salespeople at local car dealerships. A famous athlete would make a great tutor for a kid who loves sports but hates algebra.

Such use cases will increasingly become the norm as VR and AR technologies are developed, with these platforms placing digital characters front and center, and establishing new norms for digital connection.

It would be better to know what’s real and what’s not, and as such, Meta needs clear regulations to remove dishonest depictions, and enforce transparency over VI use.

But then again, much of what you see on Instagram these days is not real, with filters and editing tools altering people’s appearance well beyond what’s normal, or realistic. That can also have damaging consequences, and while Meta’s looking to implement rules on VI use, there’s arguably a case for similar transparency in editing tools applied to posted videos and images as well.

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That’s a more complex element, particularly as such tools also enable people to feel more comfortable in posting, which no doubt increases their in-app activity. Would Meta be willing to put more focus on this element if it could risk impacting user engagement? The data on the impact of Instagram on people’s mental health are pretty clear, with comparison being a key concern.

Should that also come under the same umbrella of increased digital transparency?

It’s seemingly not included in the initial framework as yet, but at some stage, this is another element that should be examined, especially given the harmful effects that social media usage can have on young women.

But however you look at it, this is no doubt a rising element of concern, and it’s important for Meta to build guardrails and rules around the use of virtual influencers in their apps.

You can read more about Meta’s approach to virtual influencers here.

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Meta Publishes New Guide to the Various Security and Control Options in its Apps



Meta Publishes New Guide to the Various Security and Control Options in its Apps

Meta has published a new set of safety tips for journalists to help them protect themselves in the evolving online connection space, which, for the most part, also apply to all users more broadly, providing a comprehensive overview of the various tools and processes that it has in place to help people avoid unwanted attention online.

The 32-page guide is available in 21 different languages, and provides detailed overviews of Meta’s systems and profile options for protection and security, with specific sections covering Facebook, Instagram and WhatsApp.

The guide begins with the basics, including password protections and enabling two-factor authentication.

It also outlines tips for Page managers in securing their business profiles, while there are also notes on what to do if you’ve been hacked, advice for protection on Messenger and guidance on bullying and harassment.

Meta security guide

For Instagram, there are also general security tips, along with notes on its comment moderation tools.

Meta security guide

While for WhatsApp, there are explainers on how to delete messages, how to remove messages from group chats, and details on platform-specific data options.

Meta security guide

There are also links to various additional resource guides and tools for more context, providing in-depth breakdowns of when and how to action the various options.

It’s a handy guide, and while there are some journalist-specific elements included, most of the tips do apply to any user, so it could well be a valuable resource for anyone looking to get a better handle on your various privacy tools and options.

Definitely worth knowing either way – you can download the full guide here.

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Twitter bans account linked to Iran leader over video threatening Trump



Twitter bans account linked to Iran leader over video threatening Trump

Iran’s supreme leader Ayatollah Ali Khamenei meets with relatives of slain commander Qasem Soleimani ahead of the second anniverary of his death in a US drone strike in Iraq – Copyright POOL/AFP/File Tom Brenner

Twitter said Saturday it had permanently suspended an account linked to Iran’s supreme leader that posted a video calling for revenge for a top general’s assassination against former US president Donald Trump.

“The account referenced has been permanently suspended for violating our ban evasion policy,” a Twitter spokesperson told AFP.

The account, @KhameneiSite, this week posted an animated video showing an unmanned aircraft targeting Trump, who ordered a drone strike in Baghdad two years ago that killed top Iranian commander General Qassem Soleimani.

Supreme leader Ayatollah Ali Khamenei’s main accounts in various languages remain active. Last year, another similar account was suspended by Twitter over a post also appearing to reference revenge against Trump.

The recent video, titled “Revenge is Definite”, was also posted on Khamenei’s official website.

According to Twitter, the company’s top priority is keeping people safe and protecting the health of the conversation on the platform.

The social media giant says it has clear policies around abusive behavior and will take action when violations are identified.

As head of the Quds Force, the foreign operations arm of Iran’s Revolutionary Guards, Soleimani was the architect of its strategy in the Middle East.

He and his Iraqi lieutenant were killed by a US drone strike outside Baghdad airport on January 3, 2020.

Khamenei has repeatedly promised to avenge his death.

On January 3, the second anniversary of the strike, the supreme leader and ultraconservative President Ebrahim Raisi once again threatened the US with revenge.

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Trump’s supporters regularly denounce the banning of the Republican billionaire from Twitter, underscoring that accounts of several leaders considered authoritarian by the United States are allowed to post on the platform.

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