SOCIAL
Reddit Shares Insights into Usage by Parents and Students [Infographic]
![Reddit Shares Insights into Usage by Parents and Students [Infographic]](https://articles.entireweb.com/wp-content/uploads/2022/08/1659329995_Reddit-Shares-Insights-into-Usage-by-Parents-and-Students-Infographic.png)
With summer excitement winding down, back to school planning is now well underway for many, and it’s about to ramp up even further as we close in on the beginning of the new school year.
For brands, that means that now is the time to kick off your back to school campaigns, and tie-in promotions to reach this audience. Social platforms will likely play a key role in this – though one that likely hasn’t got as much consideration is Reddit.
Reddit says that it sees 85 million monthly views across parenting communities, and back to school discussion is now ramping up. That could make it worth testing out with your campaigns.
To provide more context, Reddit has shared these new insights on both parents and students, and how each audience engages in the app.

SOCIAL
‘Stop the hate’ online, UN chief pleads on Holocaust Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek
The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.
Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”
“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”
He accused social media platforms and advertisers of profiting off the spread of hateful content.
“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”
Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.
“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”
He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.
“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”
SOCIAL
Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?
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SOCIAL
The Most Visited Websites in the World – 2023 Edition [Infographic]
![The Most Visited Websites in the World - 2023 Edition [Infographic]](https://articles.entireweb.com/wp-content/uploads/2023/01/1674846578_The-Most-Visited-Websites-in-the-World-2023-Edition.png)
Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?
The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.
As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect – though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.
But there is a reason for that – this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.
In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.
You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.
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