It’s almost here, the most sacred of all holidays – ‘May the 4th’, a day to celebrate all things Star Wars and The Force related.
Okay, it’s not really a holiday, and it’s likely not sacred, as such, but Star Wars definitely means a lot to a great many fans around the world. And while the most recent Star Wars movies may not have been the best (this is based on general consensus, not just my own opinion), newer projects like ‘The Mandalorian’ have helped to spark new interest in the happenings of a galaxy far, far away.
May the 4th (based on the famous ‘May the Force be with you’ line) provides an opportunity to link into that excitement and nostalgia, giving brands a means to connect with their audiences through Star Wars related memes, themes and promotions (within copyright legal grounds).
Marking the event, Reddit recently published an overview of the popularity of Star Wars and science fiction within its communities, which could provide some more food for thought on how you can connect with consumers around the celebration.
At the least, it could get you thinking on your own May the 4th promotions or tie-ins that could help to spark more engagement with your posts and updates.
LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine
Looking for a marketing-related read for the long weekend?
LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.
There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).
LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.
There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.
And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.
You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.
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