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Reddit Shares New Insights to Assist in Holiday Marketing Campaigns [Infographic]

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Reddit Shares New Insights to Assist in Holiday Marketing Campaigns [Infographic]

With only 100 days to go till Christmas, the time is now to start pushing your key product offerings, with many shoppers looking to get in early, and avoid the crowds, and shortages on key items.

And if you’re looking to expand your Christmas marketing efforts this year, then Reddit may well be worth a look. With over 100,000 highly engaged communities, Reddit is a key home to niche discussions, which can also provide great value in specific audience targeting, and reaching the right people with your offers.

To help with this, Reddit has published a new holiday marketing guide, which includes a range of tips and insights to help maximize your Reddit ad efforts.

Some good notes, worth considering in your efforts – you can read more about Reddit’s various ad options and seasonal tips here.

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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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