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Snap Launches First ‘Bitmoji Drop’ of Exclusive Digital Merchandise for Bitmoji Characters

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Snap Launches First ‘Bitmoji Drop’ of Exclusive Digital Merchandise for Bitmoji Characters

While it may have disbanded its Web3-specific team as part of its recent restructure, Snapchat’s still working on related initiatives, with the company announcing a new collaboration with musician J Balvin on its first ever ‘Bitmoji Drop’ of limited edition digital Air Jordan 2 Balvin sneakers.

The Drop will enable Snap users to pick up a pair of these sneakers for their Bitmoji character, for a limited time, marking another development in Snap’s evolving digital identity push.

As explained by Snap:

“The digital version of the AJ2 Balvin is available exclusively to Jordan fans via Snapchat before the physical items are available on September 15th. The sought after shoe will only be available for a limited time on the app, and can only be secured and saved until September 14th at 11:59 p.m. PST. Snapchatters who cop the Drop within the limited time frame can sport the sneaker on their Bitmoji in style, indefinitely.”

If you don’t claim the digital item within that timeframe, however, you’ll never get them, with Snap retiring the virtual item to maintain exclusivity.

While not as evolved as some of the digital avatar options that are currently in development, Snap’s Bitmoji characters are hugely popular, and could become a key channel for Snap to move into more advanced AR and even metaverse experiences.

On that line, Snap’s been working on various digital clothing partnerships, designed to help users create more customized, personalized Bitmoji depictions, which they can then use in different digital settings.

The broader plan, based on a previously filed patent from Snap, is to build a Bitmoji fashion store, where users would be able to buy digital replicas of almost any real-world fashion item, with both Snap and retailers taking a cut.

Snapchat Bitmoji fashion patent

Exclusive drops could be another element, ushering in a new phase of digital commerce in the app, which would also serve to make users more invested in their Bitmoji characters as representive of themselves online.

And if Snap is then able to incorporate metaverse schemas, enabling users to take their Bitmoji character with them to other digital realms – like, say, Meta’s VR metaverse – that could be the main path that Snap takes into the next phase, if and when it becomes a reality.

They may not look as advanced as some of the digital character models around, but if Snap can start building on its Bitmoji options, and enhance that user connection to their characters, they could end up being key tools in that shift.

Which is why ‘Bitmoji Drops’ is an interesting concept, and an interesting testing ground for Snap to measure potential demand for more exclusive items for Bitmoji characters.

Which, eventually, will lead to buying and selling, either by Snap, and/or potentially by users who are able to pick up the exclusive items.

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Twitter Experiments with Reply Filters, Timeline Controls, and the Capacity to Search Your Tweet Likes

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Twitter Experiments with Reply Filters, Timeline Controls, and the Capacity to Search Your Tweet Likes

Amid the various large-scale changes at Twitter, the platform is also working on some smaller tweaks and updates, which may or may not ever get released, but could provide valuable functionality for many users.

First off, Twitter’s testing the ability to search through your Likes, so you can find out who, specifically, has liked your tweets.

That could help you glean more context when reaching out to someone, or just another way to understand who’s responding to your tweets.

And it could be particularly valuable as a research tool for marketers in understanding their audience and who they’re reaching with their tweets.

Twitter’s also testing a new way to filter your replies, which could be handy if you get a lot of responses to a tweet.

Tweet reply sorting

I mean, I’m not sure how many people are getting so many replies to their tweets that they need a filtering option, but for those that are, this could be a simple way to ensure you’re staying up on the most relevant responses and responders, to better manage your engagement.

Finally, Twitter’s also experimenting with new timeline settings, which would provide more control over your timeline and pinned lists.

Twitter timeline controls

Note also, in the middle screen, that Twitter’s developing an option that would enable you to hide your tweet view counts, which would provide another way to manage your activity in the app.

As noted, all of these are in test mode, with Twitter engineer Andrea Conway posting them for public opinion, before exploring further development. But they could be handy, and while they’re not game-changers as such (which may mean they get less priority), smaller tweaks and updates like this could be significant for certain users, and could make it easier to manage your tweet activity.

We’ll keep you updated on any progress.



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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets

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Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



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