Snapchat’s new Lens celebrates tomorrow’s NFL kickoff
Snap and the NFL recently announced a multi-year extension to their content partnership. Now, with the season starting tomorrow, they’re revealing more details about what kinds of content fans can…
Read more »
Snapchat had a big August amid TikTok uncertainty
The continual uncertainty around TikTok’s future may have provided a big boost to Snapchat in August. Or maybe it was just the Disney eyes filter that went viral. In any…
Read more »
Warner Music acquires IMGN, a social media publishing platform, for under $100M
It’s a whole new playing field these days for music labels and publishers, and today one of the biggies made an acquisition to help it sharpen up its strategy to better…
Read more »
Snapchat to take on TikTok with a new music-powered feature rolling out this fall
Snapchat is taking aim at TikTok. The company announced today it will begin testing a new feature that lets Snapchat users set their Snaps to music, similar to TikTok’s app….
Read more »
Snapchat tests TikTok-style navigation for exploring public content
Snapchat could be gearing up to more directly challenge TikTok. The company confirmed it’s testing a new experience that allows users to move through Snapchat’s public content with a vertical…
Read more »
Daily Crunch: Snapchat is getting mini apps
Snap announces a bunch of new features, Moderna prepares for the final-stage trial of its coronavirus vaccine and Sony shows off the PlayStation 5. Here’s your Daily Crunch for June…
Read more »
Snapchat is no longer promoting Trump’s posts
Snap announced this morning that it will not be promoting content from President Trump’s Snapchat account in its Discover tab following statements from Trump last week on Twitter, which threatened…
Read more »
Snap Camera with 30 times more downloads because of the Coronavirus pandemic
Snap today announced financial results for the quarter ended last month, and revelead that it has seen more than a 30x increase in the daily downloads of Snap Camera. Snap…
Read more »
Snapchat quietly acquired AI Factory, the company behind its new Cameos feature, for $166M
After acquiring Ukraine startup Looksery in 2015 to supercharge animated selfie lenses in Snapchat — arguably changing the filters game for all social video and photo apps — Snap has…
Read more »
Snapchat goes after retailers and DTC brands with new Dynamic Ads
Snap today is announcing a new kind of advertising product, Dynamic Ads, that will help it to better attract ad dollars from retail, e-commerce and other direct-to-consumer brands — a…
Read more »