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Snapchat Adds New Wheelchair Animations for Bitmoji Avatars

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Snapchat has taken a step towards maximizing inclusion on its platform with the launch of new wheelchair animations for Bitmoji characters.

Bitmoji wheelchair animation

As explained by Snapchat:

“Bitmoji’s mission has always been to create avatars that reflect and represent the diversity of our community. And while we recognize that we have more work to do, today we hope to become one step closer in reaching our greater goal of making inclusivity a fundamental part of our Bitmoji avatar platform.”

As you can see above, the new Bitmoji stickers will feature avatars in a manual wheelchair, which Snapchatters and Bitmoji users can now add to their posts. That provides more options for users to portray themselves more accurately within the Snap environment, which will be a welcome update for the app.

Snapchat says that it went to significant effort to ensure the new additions were both accurate and representative:

“To create this first round of designs, we gathered their feedback, and worked closely with our disability rights advisor – both collectively guiding us in their design, specifically around the manual wheelchair’s details: the arm guard, the foot rest, the fabric of the seat, and how the spokes are positioned.”

Moving forward, Snap says it’s looking to add more forms of representation within its Bitmoji options. For this, it’s put the call out to the user community for more feedback, both on these latest additions and potential new ones to expand its listings.

Snapchat has been criticized in the past over its lack of support for accessibility features, particularly in regards to vision-impaired users. As such, the addition of a more diverse range of Bitmoji characters could point to a new focus on this front, which could make the app more welcoming to a much larger range of users. 

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If you want to use the new Bitmoji wheelchair additions:

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  • Open the Bitmoji app, Bitmoji Keyboard, or Chrome Extension
  • In the search bar, type in “wheelchair”
  • Scroll to find the Bitmoji wheelchair sticker options

You can read more about Snap’s new additions here.

Socialmediatoday.com

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Twitter Launches New ‘Twitter Create’ Mini-Site to Highlight Monetization Opportunities for Creators

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Twitter Launches New 'Twitter Create' Mini-Site to Highlight Monetization Opportunities for Creators

Creators are the new currency for social media networks, with every platform now working to sweeten its deal in order to keep the top creative talent posting to their apps, and keep their fans coming back to check in on the latest.

And today, Twitter’s taking its latest step in working to boost its creator appeal, with the launch of a new Twitter Create mini-site, which will host a range of tips, insights and examples designed to help creators maximize their Twitter presence.

The new site, which you can check out here, includes specific sections for creators in different verticals to help guide them on how to maximize their Twitter presence.

Tap on ‘Podcasters’, for example, and you’re taken to a dedicated page of tips for how to promote your show, including notes on which specific Twitter products you can utilize.

Twitter Create

Obviously, given the focus on monetization, Twitter’s newer offerings, like Super Follows and Spaces are the main push, with each providing new ways to make money from what you do in the app.

Scroll down further in any topic stream and you’ll find case studies, notes, and other blog posts that can help to guide you in the right direction.

Twitter Create

The site provides a good overview of Twitter’s various monetization avenues, in nine different categories, while there’s also a range of blog posts and notes that can help to guide your tweet approach.

Twitter’s monetization tools, thus far, haven’t really caught on, with Twitter Blue not yet becoming a key contributor to the platform’s revenue, and other offerings also, based on Twitter’s most recent performance update, failing to drive any significant income for the company.

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But they do offer opportunity, and there are some users that are indeed driving significant benefit from these additions. The trick for Twitter now is to help creators maximize take-up, and build their own offerings to better incentivize people to pay for content, which is not a habitual behavior in the app.

That’s been a key challenge for its creator monetization tools thus far – people have always been able to read your tweets for free, why would they start paying for the privilege now? That hesitation seems to be a key tipping point that Twitter needs to overcome, and up till now, it’s been reliant on the creators themselves to come up with more compelling subscription offerings, in order to add value to their platform presence.

This new platform aims to provide more specific guidance on this element, which could make it a valuable resource for those considering their add-on options to incentivize subscribers, while newer additions like Super Follower Only Spaces provide more, simple add-on tools that can push creators in the right direction as to how they can enhance their Twitter presence for a paying audience.

Which is really what needs to happen. People aren’t going to pay for your tweets, no matter how witty you may think you are, but they will pay for exclusives and additional engagement offerings that can make them more aligned to your presence.

Up till now, Twitter hasn’t been great at articulating this, hence the low take-up of these tools. But this new platform provides more direct guidance, which could provide a boost for its monetization tools.

You can check out the new Twitter Create mini-site here.

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