Get ready to watch more TikTok, on a much bigger screen.
Back in December, Samsung announced a new deal with TikTok to enable Samsung Smart TV owners in Europe to watch TikTok clips on their TV sets. Now, the company has confirmed that the same capacity is coming to the US, with most of its 2021 smart TVs able to access the TikTok-connected app.
And it won’t just be the latest TV sets – the TikTok app for Samsung TVs will be available for all smart TV models made after 2018, providing big-screen access to your ‘For You’ and ‘Following’ feeds. And if you don’t have a TikTok account, you’ll still be able to watch the latest, trending content, separated into 12 different categories within the app.
That could open up new viewing opportunities for TikTok – but then again, there might also be some translation issues when blowing up small-screen clips onto large, 4K screens. As you can see in the example above, the TikTok video display comes via a kind of vertical letterbox format, so the image is not expanded or stretched too much. But still, it’ll be interesting to see how the clips translate, and whether it’s as compelling a viewing experience on your home TV set.
I mean, that, in itself, could be a problem. If TikTok is just as compelling from the comfort of your couch, there could be a lot more people falling asleep to the latest trending tracks, with the images of people dancing flashing across the room.
Still, it’s an interesting option – and it could also open up new opportunities for TikTok advertisers, who, you would assume, will eventually be able to reach connected TV audiences as a targeting option.
YouTube, which has seen a big increase in viewers watching content on connected TVs, has already added TV-specific ad options, like Masthead Ads, providing marketers with additional ways to maximize reach. Having the capacity to create TV-like ad campaigns, with digital ad targeting, is a valuable option, and it could end up being a worthy consideration for TikTok marketers.
Of course, as noted by Cnet, you can actually watch TikTok clips on your TV already via Apple Airplay or other connected options. But the dedicated app could prove more compelling, while also offering additional capacity, and potentially helping TikTok to reach even more users.
YouTube Adds Chat Emotes, New Shorts Editing Tools and Automated Audio Dubbing in Other Languages
YouTube has announced a range of new tweaks and updates, which are actually fairly significant, in different ways, but particularly if you’re looking to make Shorts a focus heading into the new year.
First off, YouTube’s giving Shorts creators to capacity to choose a frame from their clip as their thumbnail within the Shorts creation process, starting with Android users.
To be clear, creators can already choose a thumbnail for their Shorts within YouTube Studio, but this new process will make it easier to do so within the original upload flow, which could help to streamline the process.
To select a thumbnail frame for your Shorts (on Android):
- Record or import a video with the Shorts camera then navigate to the final upload screen
- Tap the pencil icon that is overlaid over the thumbnail of your video
- Scrub along your video’s timeline to pick a thumbnail then hit ‘Done’
- Upload your Short
YouTube says that it’s currently not possible to change the thumbnail after your Short has been uploaded, but it is looking to add this functionality in future.
This update is rolling out to all creators on Android from today.
And if you’re looking to make Shorts a bigger focus, this could also help – YouTube has launched a new series of Shorts mythbusting clips on the YouTube Creators channel, which covers various aspects of the Shorts process, including questions about the algorithm, common tips, best practices and more.
Worth a look.
On another front, YouTube has publicly launched its new automated system for overdubbing your YouTube content into another language.
Called ‘Aloud’, the new process, developed by YouTube’s ‘Area 120’ experimental project team, can take a video in English and translate it into several other languages, which YouTube says could be a great way to expand your audience reach.
As per YouTube:
“You can dub a video with Aloud in a couple of hours and it comes at no cost. This tool might be one of the easiest ways to expand your audience, because 80% of the world doesn’t speak English.”
Of course, you then have the speakers’ lips not matching up to the audio – like those foreign language films that you accidentally start watching on Netflix – but dependent on your content, that might not be a big deal
You can sign up for the waitlist on Aloud website to join the beta test pool for the option.
YouTube’s also launching a new chat stream engagement option called ‘YouTube Emotes’, which will enable viewers to share little graphics within their comments on clips.
for the times where words just aren’t enough… introducing YouTube Emotes! ????
now everyone can join in & react to all the biggest Ws across streams w/ new emotes.
we’re starting with emotes for Gaming but more types of emotes to come, stay tuned????
— TeamYouTube (@TeamYouTube) December 5, 2022
Much like Twitch emotes, the additions provide another engagement option, to facilitate more expression within chat streams.
As explained by YouTube:
“We’re starting with emotes created for Gaming but are working on bringing even more themes of emotes in the future, so stay tuned for emotes for even more communities.”
They’ll also, eventually, provide another subscription incentive option, with YouTube also noting that ‘channel membership custom emojis’ will soon be another option to choose from within the emotes set. On Twitch, exclusive channel emotes are only available to paying subscribers.
To use YouTube Emotes, you can click/tap on the smiley face icon in live chat or comments, which will then bring up a listing of all of the emotes and emojis available to you in that stream/thread.
On a related note, YouTube’s also launching a broader range of priced packages for Super Thanks (coming soon), in order to drive more revenue opportunities for creators, which is another way to engage within chat streams.
Finally, YouTube says that it’s expanding its comment warnings and user time-outs for repeated violations of comment rules, which it first launched in testing earlier this year.
Quite a few new updates from the ol’ YT, and some handy little additions that could play a significant role in your process over the holidays.