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TikTok’s New TV-Connection Option Comes to US Homes

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Get ready to watch more TikTok, on a much bigger screen.

Back in December, Samsung announced a new deal with TikTok to enable Samsung Smart TV owners in Europe to watch TikTok clips on their TV sets. Now, the company has confirmed that the same capacity is coming to the US, with most of its 2021 smart TVs able to access the TikTok-connected app.

Samsung TikTok

And it won’t just be the latest TV sets – the TikTok app for Samsung TVs will be available for all smart TV models made after 2018, providing big-screen access to your ‘For You’ and ‘Following’ feeds. And if you don’t have a TikTok account, you’ll still be able to watch the latest, trending content, separated into 12 different categories within the app.

That could open up new viewing opportunities for TikTok – but then again, there might also be some translation issues when blowing up small-screen clips onto large, 4K screens. As you can see in the example above, the TikTok video display comes via a kind of vertical letterbox format, so the image is not expanded or stretched too much. But still, it’ll be interesting to see how the clips translate, and whether it’s as compelling a viewing experience on your home TV set.

I mean, that, in itself, could be a problem. If TikTok is just as compelling from the comfort of your couch, there could be a lot more people falling asleep to the latest trending tracks, with the images of people dancing flashing across the room. 

Still, it’s an interesting option – and it could also open up new opportunities for TikTok advertisers, who, you would assume, will eventually be able to reach connected TV audiences as a targeting option.

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YouTube, which has seen a big increase in viewers watching content on connected TVs, has already added TV-specific ad options, like Masthead Ads, providing marketers with additional ways to maximize reach. Having the capacity to create TV-like ad campaigns, with digital ad targeting, is a valuable option, and it could end up being a worthy consideration for TikTok marketers.

Of course, as noted by Cnet, you can actually watch TikTok clips on your TV already via Apple Airplay or other connected options. But the dedicated app could prove more compelling, while also offering additional capacity, and potentially helping TikTok to reach even more users.

Socialmediatoday.com

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Jack Dorsey Exits Twitter Board, Clearing the Way for the Elon Musk Era at the App

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Elon Musk Launches Hostile Takeover Bid for Twitter

While there’s no new news on the Elon Musk takeover saga, we do have another reminder that Twitter’s leadership team is never going to be the same, regardless of what comes next, with co-founder and former CEO Jack Dorsey today leaving the Twitter board, effective immediately.

Dorsey’s full exit removes another big chunk of experience from the company – over the past two weeks, Twitter has lost:

  • Consumer product leader Kayvon Beykpour, who’d worked at Twitter for four years
  • Head of revenue product Bruce Falck (5 years)
  • Ilya Brown, a VP of product management (6 years)
  • Katrina Lane, VP of Twitter Service (1 year)
  • Max Schmeiser, head of data science (2 years)

That said, Dorsey’s move, isn’t a surprise.

Back in November, when Dorsey announced that he was standing down as Twitter CEO, he also noted that he would stay on Twitter’s board till around ‘May-ish’ to help incoming CEO Parag Agrawal and incoming Twitter Board chair Bret Taylor with their respective transitions.

Of course, back then, Dorsey couldn’t have predicted the chaos on the horizon, but despite the distractions of an imminent takeover, Dorsey has decided to stick with his original plan, and step away from the platform that he helped build.

That clears the path for a new era under Elon Musk, who has vowed to make significant changes to the way that Twitter operates – though of late, Musk seems to be more distracted by stats on population decline and political conspiracies than he does in completing the Twitter deal.

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On May 13th, Musk said that his Twitter takeover offer was effectively ‘on hold’ pending more data from Twitter on its fake profile count, which it pegs at 5% of active users. Many users have since shared partial evidence that, in their opinion, proves that this number is not correct, while Twitter itself has maintained that there’s no such thing as ‘on hold’ in the takeover process, and that it’s preparing for the deal to close sometime soon.

Musk says that he won’t pay full price for something that’s not what he believed he was purchasing.

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But then again, Musk also waived doing detailed due diligence on Twitter’s business, in order to reach an agreement faster, which means that he may be tied to the purchase anyway, regardless of what Twitter or anyone else may find here.

For his part, Dorsey has been a strong advocate for Musk, and his interest in Twitter, and has noted several times that he believes Musk is the best option to ‘save’ the company.

Now Dorsey is getting out of the way to let that happen, which will mean that none of Twitter’s four founders remain in any position to advise or guide the platform in any direct capacity from now on.

That could be a good thing. Twitter, of course, is a far cry from what it was in the beginning, and maybe now it needs to detach from its founding concepts to reach its next stage.

But again, that’s a lot of experience heading out the door, with current CEO Agrawal also on the chopping block, according to Musk’s statements.

How that impacts Twitter’s future direction is hard to say. Again, Musk has already flagged significant changes, but without experienced voices advising him on what’s happened in the past, he could be doomed to repeat previous mistakes, impeding the company’s progress even more.

Or maybe it makes things easier, without the constraints of past limitations holding things up. I would lean towards the former, but clearly, Musk has his own ideas about how he’s going to transform the app, once he does, eventually, take control.

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Which seems like more of a ‘when’ than ‘if’, but maybe Musk has some other trick up his sleeve to either reduce his offer price or get out of the Twitter deal entirely.

Either way, massive changes are coming to the app, which could alter the way that it’s used entirely.

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