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Snapchat Crosses 400 Million Users, Sees Return to Revenue Growth in Q3

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Snapchat Provides Posting Tips on How to Maximize Your Platform Presence

Snap Inc. has published its latest performance update, showing a steady increase in active users, and a return to positive revenue growth. Though signs of what’s coming next for the app remain unclear, due to rising costs and increasing ad industry pressures.

First off, on users. Snap’s daily active user count rose to 406 million, up 12% year-over-year.

It’s the first time that Snap has eclipsed 400 million users, which underlines the ongoing resilience and relevance of the app to its many users, though it is also worth noting that Snap’s still struggling to add users in the U.S., its key revenue market.

Still, the overall growth trend is a positive sign for future opportunities.

Youngsters, in particular, continue to use Snapchat as their connection platform of choice, with its more privacy-focused approach giving teens more peace of mind that their parents, and others, are not able to see their interactions. In this sense, it’s kind of like an expanded version of WhatsApp, which is the biggest messaging platform in the world, and it makes sense, then, that Snap continues to see solid usage.

Though it’s that expanded usage, beyond messaging, that Snapchat needs to boost in order to maximize its revenue potential.

On that front, Snap says that total time spent watching Spotlight content has increased by over 200% year-over-year, pointing to growing opportunities for Snap-specific programming.

Snap also says that its “My AI” AI-powered chatbot has been used by over 200 million people, who’ve submitted over 20 billion messages to the bot. Snap recently started testing sponsored links in My AI responses, providing expanded ad reach potential through the tool.

And a key trend of note:

“We are seeing more creators posting content to Snapchat, with nearly three times more public Stories posted in the US compared to Q3 2022.”

Snap’s been working to provide more incentive for creators to keep posting to the app, in order to keep their audiences coming back, and this is a good sign that its creator monetization programs are working to drive more interest, and ideally keep these top performers from moving to other apps.

In terms of revenue, as noted, Snap returned to positive growth in Q3, increasing 5% year-over-year to $1.189 billion.

Snap Q3 2023

As you can see in these charts, Snap is still largely reliant on North America for its income, even though the majority of its user growth is coming from developing markets.

Snap Q3 2023

That remains an element of concern, as to when Snap will be able to more effectively monetize these other regions, where it actually lost ground in Q3.

Snap says that the main driver of its return to revenue growth has been the development of its machine learning and optimization processes, enabling better ad targeting. Snap also launched new ad products, like its “Total Takeover solution”, a more high-end offering to lure big name brands.

On another front, Snapchat+, has continued to grow, passing 5 million subscribers in Q3.

Though this remains a concern:

Snap Q3 2023

Snap’s infrastructure costs, largely driven by its cloud storage expenses, continue to rise. Snap is working to reduce this, through revised deals with Amazon and Google. But as it continues to add users, there will always be a level of crunch at the top end, where capacity needs to be maintained, and income, ideally, needs to rise in-step.  

Which remains the key challenge for Snap.

Despite increasing its overall audience, it’s been an increasingly difficult time for the company, with Apple’s iOS 14 privacy update still impacting its ad business, while the broader slowdown in marketing spend has further dampened its prospects.

Indeed, Amazon, one of Snap’s biggest advertisers, significantly cut its ad spend this year, which is one of various reasons why Snap has been forced to cut hundreds of staff, and abandon some of its more speculative projects.

Among them was Snap’s ARES program, which aimed to facilitate partnerships with retailers and other third-party organizations on custom AR integrations, using Snap’s industry leading AR expertise. That seems like an area ripe with opportunity, especially when you also consider the development of AR glasses, which will become commercially available within the next few years.

Businesses will be looking for more AR providers, a role that Snap seems perfect to fulfill. But Snap shut down ARES last month due to rising cost pressures. 

Snap’s also reportedly scaled back its development of AR-enabled Spectacles, which could be a big blow to its future potential, as Apple and Meta muscle into the space.

More recently, however, Snap CEO Evan Spiegel has provided a more positive outlook, noting that Snapchat’s aiming to reach 475 million active users in 2024, an addition of 69 million on current levels, while also increasing ad revenue by 20%.

Snap did clarify, however, that these are ambitious, stretch targets, and are not necessarily realistic KPIs, as such.

Which leaves Snap in a somewhat uncertain position. Right now, the app is still growing, though not as quickly as analysts would like, and it does have a lot of potential on the AR development front.

But will Snap have the resources to capitalize on this, or will it eventually be overtaken by competitors who are rapidly pushing into the AR space?

It’s core social elements remain very sticky for your younger audiences, so it seems that Snap will be viable for some time yet. But growth is the bigger question, and how Snap can expand upon its current audience niche, and effectively monetize such, remains unclear.

But Snap has indeed established a niche, and still has various, smaller growth options on this front.

There are challenges, but there are also various positive signs within the broader picture.

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12 Proven Methods to Make Money Blogging in 2024

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Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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