Snapchat to take on TikTok with a new music-powered feature rolling out this fall

Snapchat is taking aim at TikTok. The company announced today it will begin testing a new feature that lets Snapchat users set their Snaps to music, similar to TikTok’s app….

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Snapchat tests TikTok-style navigation for exploring public content

Snapchat could be gearing up to more directly challenge TikTok. The company confirmed it’s testing a new experience that allows users to move through Snapchat’s public content with a vertical…

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Daily Crunch: Snapchat is getting mini apps

Snap announces a bunch of new features, Moderna prepares for the final-stage trial of its coronavirus vaccine and Sony shows off the PlayStation 5. Here’s your Daily Crunch for June…

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Google removes millions of negative TikTok reviews amid backlash in India

ByteDance’s TikTok app, which has gained hundreds of millions of users in India with its short-form videos, is facing criticism in its biggest overseas market after disturbing videos surfaced on…

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Snap Camera with 30 times more downloads because of the Coronavirus pandemic

Snap today announced financial results for the quarter ended last month, and revelead that it has seen more than a 30x increase in the daily downloads of Snap Camera. Snap…

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How to Find Influencers to Follow on Snapchat

Snapchat is huge. Despite hits and losses, it’s still gaining millions of new users per year. In fact, it now has over 218 million daily active users. As a marketer, this…

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Instagram uses its power to put Coronavirus tips atop feed

Instagram is embracing its potential as a news source, employing its ubiquity to distribute Coronavirus prevention techniques through a new call-out at the top of its homescreen feed. In some…

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Snapchat’s New Ad Unit Prompts Users to Call or Text Businesses

Snapchat is launching a new ad unit that, rather than linking to a website, directs users toward calling or texting a business. The new Swipe Up to Call ads work…

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Snapchat hits 218M users but big Q4 losses sink share price

Snapchat still isn’t profitable nearly two years after its IPO. In Q4 2019, Snap lost $241 million on 560.8 million in revenue that’s up 44% year-over-year and an EPS of…

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Snapchat launches Bitmoji TV: zany 4-min cartoons of your avatar

If you were the star of every show, would you watch more mobile television? Snapchat is betting that narcissism drives resonance for its new weekly videos that put you and…

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