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Meta Announces New Avatar Updates, Including Halloween-Themed Customizations

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Meta Announces New Avatar Updates, Including Halloween-Themed Customizations

In case you didn’t notice, Meta really wants you to try out its 3D avatars, and its evolving avatar interaction tools.

Why? Because it’s through these avatars that more people will be able to engage in its 3D VR environments, which, eventually, could help to migrate them across to its more immersive metaverse experience.

Which still feels like a way off, but despite Meta seemingly easing back on the metaverse hype, that’s still very much the direction that the company is heading in. And as such, you can expect avatars to remain a key focus moving forward in its apps.

Along this line, Meta has announced a new, Halloween-themed update for its avatars, which provides additional options for customizing your digital character.

As you can see in this example image, now, you can give your avatar a Halloween makeover, including purple skin, and expanded hair color choices.

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As per Meta:

Announced as part of our v57 update, we’ve been rolling out some exciting new changes to make Meta Avatars more expressive, customizable, and fantastical than ever before. We’re introducing new skin colors like purple, so you can relive the Grimace Shake fad in the metaverse. New support for two-toned hair color means you can replicate your IRL highlights or ombré style. Both hair and skin color options now allow for near-infinite customization, with multiple base options and sliding gradients. A new customization category offers a variety of distinct face art designs and looks. You’ll notice new makeup offerings like lashes, eyeshadow, blush, and lip customizations. And we’re introducing new hair styles and adding new ways to part your hair.”

And beyond Halloween, Meta says that these new customization options will provide more capacity for users to express themselves in different themes, like, for example, to showcase their sports fandom.

“Want to express your love of the game during football season? Your avatar can sport body paint, a jersey, and a helmet. Reinventing your image? Use your avatar to try out new identities. In the mood for some roleplaying? Be an astronaut! The sky’s the limit for how you can reinvent yourself in the metaverse.”

See, even though it’s talking about the metaverse a lot less, Meta is still high on the concept, and these additions are all designed to guide users toward the next stage of digital interaction.

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On that front, Meta also recently added mobile access for Horizon Worlds, which will enable VR and non-VR users to engage in selected experiences.

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As this type of integration expands, your avatar will become an increasingly important representation of your digital self, and a port key into the next stage, which, really, is more focused on the next generation of users.

Because the metaverse is still a way off, but youngsters, who already conduct a lot of their social interactions via character avatars in game worlds, will be more accustomed to this type of engagement.

And if Meta can create a next-level gaming experience that draws people in, that could be the most effective advertisement for its VR worlds, and its expanding metaverse space.

It’s still a way off, and things will evolve a lot in the coming years. But this is the metaverse roadmap, away from the initial hype.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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