SOCIAL
Snapchat Makes a Splash During LA Rams Home Game

For the 2023 NFL season, Snapchat and the Los Angeles Rams debuted an in-stadium augmented reality experience in SoFi Stadium sponsored by Princess Cruises. The experience premiered during the LA Rams home game against the San Francisco 49ers on Sept. 17.
Powered by visual experience platform disguise, the AR activation will play on the SoFi Stadium Infinity Screen during all Rams home games this season. The activation digitally transforms the football field into the Pacific Ocean and shows three virtual Rams players competing in a 3D surfboard race.
Disguise’s creative and technical services division, Meptik, created the activation’s AR visuals in Snap’s Lens Studio and integrated them with the Infinity Screen and the stadium’s cameras.
The experience runs for roughly one minute and allows attendees to enter to win a seven-day cruise from Princess Cruises.
According to Snapchat, the SoFi Stadium Infinity Screen is the largest videoboard ever created in the world of sports, and features 70,000 square feet of digital LED.
“As the Rams Official Cruise Vacation Partner, we’re thrilled to be part of this amazing in-game augmented reality experience that virtually recreates the excitement of a Princess Cruise at SoFi Stadium,” said John Padgett, president of Princess Cruises. “Princess is known for being on the cutting edge of cruise technology and this fun and engaging game takes the in-stadium experience to another level.”
This isn’t the Rams’ first foray into the world of augmented reality. In 2020, the Rams were the first NFL team to create a Snapchat AR experience that allowed fans to virtually try on the team’s new uniform. The Rams have also used Snap’s Camera Kit technology to bring AR experiences to fans in SoFi Stadium.
“Over the years, Snap and the LA Rams have pushed the envelope of AR in sports to bring truly innovative experiences to fans,” said Konstantinos Papamiltiadis, vp of platform partnerships at Snap, Inc.
In addition to this AR activation from Princess Cruises, Snap and the Rams have introduced three additional AR Lenses fans can experience through the Infinity Screen during home games this season.
The SoFi “Take It To the Bank” Lens challenges fans to wave their arms to collect virtual tokens that appear on the Infinity Screen for a chance to win a Rams VIP gameday experience, while a Lens from American Airlines brings a virtual blimp into the stadium and gives attendees a chance to win airline miles. Finally, the Rams worked with Snapchat to create a Lens that shows a virtual version of the Rams mascot, Rampage, dancing on the field with the real-world mascot. This mascot Lens will also be available in the Snapchat app for people inside SoFi Stadium during game days.
SOCIAL
TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

A new report by The Information shows the company’s recent efforts to convince
creators to put out longer videos in order to provide more room for ad placements.
According to the …
SOCIAL
X Adds Option To Embed Videos in Isolation From Posts

Next time you go to embed an X post, you may notice a new step:
Now, X will enable you to choose whether you want to embed the video element in isolation, or the whole post, as normal.
And if you do choose to embed just the video (or GIF), it’ll look like this:
Which could be a helpful way to present X-originated video on third-party websites, and add context to, say, your blog post, without the clutter of the full X framing.
But it could also reduce brand exposure for X, which is likely why Twitter didn’t enable this before, though it did once provide an “embedded video widget” which essentially served the same purpose.

Twitter gradually seemed to phase that out as the platform evolved, and there’s no specific reason that I can find as to why it removed it as an option. But either way, now, it’s back, so you have more options for using X-originated content, and putting more focus on video elements specifically.
Though I don’t know why they didn’t also take the opportunity to remove the ‘Tweet’ reference. Since the re-brand to X, the platform seems to have gone to little effort to weed out all the tweet and bird terminology, but then again, with 80% fewer staff, that’s probably understandable as well.
SOCIAL
TikTok stars are using Fanova to generate income from social media

Image courtesy of Fanova
Opinions expressed by Digital Journal contributors are their own.
In recent years, Latin American influencers and content creators have witnessed a remarkable surge in popularity. Despite boasting substantial and highly engaged fan bases, these influencers often find themselves in the shadows, overlooked for lucrative brand deals and partnerships. This oversight is especially pronounced, given their substantial influence over a diverse, global audience.
The moment is ripe for these creators to carve out a dedicated space where they can effectively monetize their exceptional talents. Such a platform would empower Latin American influencers and create fresh opportunities for profound collaborations and enhanced engagement with audiences worldwide.
This is where Fanova comes into play, revolutionizing the Latin American creator economy. In an environment where the creator market is still in its nascent stage, and many talented individuals remain underserved, Fanova is pioneering a new era for creators to make real money doing what they love.
Latin America’s creative minds have often found their potential hindered by a lack of opportunities. Fanova is here to break the barriers and provide a platform that allows them to monetize their content and recognize the value of their unique talents. The creator economy in the region is brimming with untapped potential, and Fanova seeks to unleash it. Creators with massive, loyal followings often find themselves unable to monetize their social media presence effectively or are overlooked by brand deals. Fanova aims to change that narrative.
With Fanova, creators have the freedom to set their monthly subscription prices, giving them the ability to provide exclusive content to their most devoted fans while ensuring a steady, reliable income month after month. Additionally, they have the flexibility to establish their own pricing for direct messages, creating a direct avenue for intimate one-on-one interactions with their followers.
By using Fanova, creators can deepen their connection with their audience by sharing a wide range of captivating content, such as behind-the-scenes glimpses, travel adventures, workout routines, insightful blogs, engaging podcasts, exclusive photos, and much more. It’s a dynamic platform that enables creators to monetize their craft and foster a stronger, more personal bond with their fan base.
Fanova is attracting top talent in the Latin American creator economy. Melissa Andress recently joined the platform. Renowned as @melissaandress on Instagram and @melipandaa on TikTok, Melissa boasts a significant and dedicated following of 1.6M and 13.7M followers, respectively. She uses Fanova to share daily behind-the-scenes of her life with her followers, treating it like a private story.
“I was immediately interested in the general concept of this platform: having a place to document behind-the-scenes content and not relying solely on brand deals seemed great to me,” Melissa explained.
Her impressive online presence has contributed to Fanova’s success in a significant way. Her engagement and credibility have introduced countless new creators and users to the platform.
Fanova is already leaving its mark in the Latin American creator economy, having attracted 150 creators. Even more impressive, Fanova has paid out over $100,000 to these creators. This is not just a promise; it’s a proven reality.
Fanova is a clean subscription platform, so nudity and explicit content is not permitted. The platform employs a team of moderators as well as artificial intelligence to monitor content.
For creators in Latin America, Fanova represents a new beginning. It’s an opportunity to be part of a transformative journey where your passion can be your paycheck. It’s a place where talent meets technology, and creators are valued. The new application is leading the charge to monetize content in Latin America, one passion at a time. For more information, visit www.fanova.io.
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