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Snapchat Renews Content Deals with Disney, Viacom and NBCUniversal, Securing Exclusive Programming for the Platorm

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Snapchat Adds New Limits on Adults Seeking to Connect with Minors in the App


Snapchat has announced that it’s renewed its ongoing content deals with Disney, Viacom and NBCUniversal, which will see exclusive shows and programming broadcast to Snapchat Discover over the coming year.

The deals are another endorsement of the value of Discover, and Snapchat more broadly, in aligning with consumer trends, and connecting with the next generation of viewers.

As explained by Snap:

These renewals are a strong validation that Discover continues to be an incredibly important platform for some of the biggest consumer media brands in the world – and these agreements affirm their long-term confidence in Snap and our ability to deliver meaningful outcomes to drive reach, relevance and revenue.” 

Discover has been one of the big winners for Snap, with over 100 million Snapchatters now tuning in to watch Discover content each month.

Last year, Snap also reported that over 90% of the US Gen Z population watched Discover shows and publisher content in 2020, while many Snap Originals now see tens of millions of viewers on average, including programs like ‘Ryan Doesn’t Know’ starring Hollywood star Ryan Reynolds, which was watched by more than 20 million users.

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Programming like this caters to evolving consumption habits, with shorter episodes, created with the vertical device screen in mind, and in partnership with recognized celebrities, who are keen to use Snap as a vehicle to maintain connection with a wider audience.

More recently, Snap’s also been looking to evolve its originals even further, which could be another key step in maintaining engagement.

These new agreements will see ESPN (under Disney) continue to broadcast sports content in the app, which has been hugely popular, while Viacom and NBC are both bringing new shows, including AwesomenessTV’s Next Influencer, American Song Pickers, syndicated episodes of SNL, highlights from existing programming and more.

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It’ll be interesting to see how Snap’s Discover content grows, or not, over the next couple of years. The rise of TikTok has caused a new shift in digital consumption habits, which does pose a challenge for the offering. But again, the numbers thus far show that Snap is on a winner, and can help expand the audience for these providers among younger groups.

And with traditional consumption habits shifting significantly, all publishers are looking at how to best align with that shift.

Snapchat Discover is another avenue to try, and it could be an important one, especially if Snap can continue to evolve its tools, and remain a key connective platform for young audiences.

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Murdered rapper’s song pulled from YouTube in India

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Sidhu Moose Wala's murder sparked anger and outrage from fans from across the world

Sidhu Moose Wala’s murder sparked anger and outrage from fans from across the world – Copyright AFP Narinder NANU

YouTube has removed a viral music video in India released posthumously by murdered Sikh rapper Sidhu Moose Wala following a complaint by the government.

The song “SYL” talks about the Sutlej-Yamuna Link (SYL) canal which has been at the centre of a long-running water dispute between the late Sikh rapper’s home state of Punjab and neighbouring Haryana.

The track, released posthumously on Thursday, also touches on other sensitive topics such as deadly riots targeting the Sikh community that broke out in India in 1984 and the storming of an important Sikh temple in Amritsar by the army the same year.

It had garnered nearly 30 million views and 3.3 million likes on the singer’s YouTube page before it was pulled down over the weekend.

“This content is not available on this country domain due to a legal complaint from the government,” said a message posted on the song link.

The song is still available in other countries.

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In an email to AFP, a YouTube spokesperson said it had only removed the song in “keeping with local laws and our Terms of Service after a thorough review”.

The government did not immediately respond to enquiries.

Moose Wala’s family termed the removal of the song “unjust” and appealed to the government to take back the complaint, local media reports said.

“They can ban the song but they cannot take Sidhu out of the hearts of the people. We will discuss legal options with lawyers,” uncle Chamkaur Singh was quoted as saying by the Hindustan Times daily.

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Moose Wala — also known by his birth name Shubhdeep Singh Sidhu — was shot dead in his car in the northern state of Punjab last month.

The 28-year-old was a popular musician both in India and among Punjabi communities abroad, especially in Canada and Britain.

His death sparked anger and outrage from fans from across the world.

Last week, Indian police arrested three men accused of murdering Moose Wala and seized a cache of weaponry including a grenade launcher.

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The men had allegedly acted at the behest of Canada-based gangster Goldy Brar and his accomplice Lawrence Bishnoi who is currently in jail in India.

Moose Wala rose to fame with catchy songs that attacked rival rappers and politicians, portraying himself as a man who fought for his community’s pride, delivered justice and gunned down enemies.

He was criticised for promoting gun culture through his music videos, in which he regularly posed with firearms.

His murder also put the spotlight on organised crime in Punjab, a major transit route for drugs entering India from Afghanistan and Pakistan.

Many observers link the narcotics trade — mostly heroin and opium — to an uptick in gang-related violence and the use of illegal arms in the state.

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