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Social Media Predictions For 2020, According to 3 Experts

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What will 2020 look like in the social media space? Over the course of the decade, social platforms including Instagram and Pinterest launched and were swiftly integrated into personal and professional social media marketing. During the last couple years, micro video app TikTok hit 1.5 billion downloads while Facebook breached data protection laws in the Cambridge Analytica scandal.

The motto for social media moving forward may be to expect the unexpected, but are there any trends we can anticipate in 2020? I spoke to a few social media influencers and professionals to see what they predict will be on the rise next year — and what won’t.

1. IGTV will be the next TV.

Jenay Rose is a business coach and social media professional who teaches women how to become online entrepreneurs. Rose excels at teaching women how to start and scale six-figure online businesses because she has done it herself. Within the last twelve months, Rose built a six-figure business on Instagram. She has over 80k followers on Instagram, and is able to reach hundreds of thousands of women daily across her social media accounts.

In 2020, Rose says that social media will move into video. IGTV, Instagram’s standalone video app, will be at the forefront of this pivot.

“There’s such a huge push for educational content now, with most viral content becoming funny quotes or meaningful graphics,” Rose says. “Video is going to quickly follow this trend.”

2. Subscribe, rate, and download (more) podcasts.

Video aside, get ready to subscribe to more podcasts. Rose also hosts her own weekly podcast, Align Your Life, and says podcasts are a higher way to convert because you’re quite literally in someone’s ear.

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“Once, content only needed to be pretty,” Rose says. “Now, it needs to keep the viewer and listener’s attention for longer spans, as creators who get someone to stay on the platform longer are rewarded.”

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3. TikTok will be the next big social media platform.

Technically, TikTok is already a massive platform with adults and Gen Z. Launched by Chinese developer ByteDance, the site launched in 2016. More than 500 million users actively use the app worldwide and over one million videos are viewed every day. In 2020 and beyond, it’s safe to say global brands will likely establish TikTok presences of their own. These accounts will be used to establish a brand voice, engage with audiences, and attract younger consumers.

4. Sea changes for influencer partnerships.

In November 2019, Instagram began testing removing “likes” from their platform. The shift may benefit mental health and relieve the pressure of judgement for site users, but for social media influencers it means re-strategizing their influencer marketing efforts.

Rachel Ford, President of boutique content marketing agency Ford Media Lab, is forecasting that whether or not likes are here to stay, influencer partnerships with brands will change.

Ford compares it to the engagement drop business marketers felt without an ad spend.

“It can be speculated that influencer partnership performance will turn similarly into pay-to-play,” Ford predicts.

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Does this mean that influencer partnerships are over? Not at all. “We anticipate that companies will seek new and creative ways to partner with influencers to prove ROI,” Ford says.

What about the influencer? With or without likes, how can they pivot forward? Ford anticipates that influencers will adapt to find new ways to offer value and earn brand partnerships. “Brands can adapt to this change by seeking more integrated partnerships. This utilizes the influencer’s influence on and off of their owner social channels, and allows brands to work more closely with agencies that vet influencer partners to deliver strategic results.”

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Kara Freedman is a marketing and eCommerce manager for Conrad New York Downtown, a luxury hotel based in New York City. Her prediction is that in 2020, brands will end working with influencers on a one-off basis. Instead, they’ll regularly work alongside well-known and respected influencers.

“When brands work with influencers on a consistent basis, their followers have a better feel for the product, know they endorse it, and want to follow along to see what’s next,” Freedman says.

Socialmediatoday.com

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MARKETING

Excellent Tips To Optimize Your Sales Funnel With The Help Of Heatmap Tools

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Excellent Tips To Optimize Your Sales Funnel With The Help Of Heatmap Tools

The lives of enterprises are growing increasingly tough as people’s lifestyles change. People are increasingly turning to internet retailers to meet their needs, resulting in increased market rivalry.

Continuous conversion funnel and conversion rate optimization have become critical for the successful functioning of online enterprises, which is no longer as simple as it may appear.

Don’t worry, you can learn how to perform this optimization procedure quickly and easily with the help of heatmap tools in the sections below.

A few words about the conversion funnel

The conversion funnel depicts the journey from a casual visitor to a paying customer. Consider it a funnel or filter through which all of your visitors pass, with just the consumers emerging at the other end.

It’s vital to remember that just 4-9% of your visitors will make it to the end of the funnel on average, so don’t be alarmed if your measures reveal that you have considerably fewer customers than visitors. This is very normal.

There are three parts of the conversion funnel:

  • The top of the funnel
  • The middle funnel
  • And the lower funnel

However, various tactics must be used in each part. It makes no difference whether you use a top-down or bottom-up marketing strategy or analytic procedure.

If you don’t take these factors into consideration, you’ve already committed the most basic mistake in the optimization process.

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You can find a different segment in each stage.

Simple visitors are found in the top funnel. They may have arrived with the goal of making a purchase, but they could also want to read your blog post. Of course, even if they didn’t mean to, you want them to purchase from you.

Because this stage comprises a huge number of people, you must pay special care to pique their interest and establish confidence. You risk failing at the first hurdle if you don’t examine these variables.

People that are interested in your goods and are familiar with you and your purpose are generally present in the middle part. This is one of the most difficult assignments since it has the highest chance of failure.

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Information retrieval is frequently the most important aspect of this stage of the conversion funnel. Your prospective clients will compare you to your competition and seek reviews and information.

People that wish to buy your goods are in the bottom funnel. They have already made a choice, nevertheless, a terrible action might cause them to reconsider.

Here, strive for genuineness. You must structure everything so that potential purchasers are not put off from making a purchase.

But how you can optimize these stages? What analytics tool do you have to use and how?

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Let’s see the answer.

Heatmap tools in the optimization process

Let’s take a look at how it works in practice now that we’ve gone over the basic components and functionalities.

Continuous measuring is a necessary aspect of the procedure. Unfortunately, the procedure cannot be carried out successfully without it.

When you think about analytics, you probably think of a big chart or a lot of statistics, but you’ll need a far more creative and efficient approach here. Heatmaps are a good way to do this.

Heatmap analysis is a method for determining how effective a website is. You may use heatmaps to see how your visitors interact with your website, which subpages they visit, and which buttons they click.

Warm colors indicate high-performing areas of your website, whereas cold colors indicate low-performing elements. If you want to optimize your conversion funnel, you’ll need this information.

But, because you’re probably curious about how heatmap tools may be used in the optimization process, let’s get right in.

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Upper funnel part

You must reach three elements at the top of the funnel:

  • A structure that is visible
  • Content of high quality
  • Personal information

Let’s get this party started. You must offer your website a clear structure in order for your visitors to spend more time on it and not depart after a few seconds.

We suggest that you examine the most popular portions of your website with heatmaps and then put each of the key subpages accordingly. This is significant because you may post them in a location where your visitors will be likely to locate them.

Also, keep in mind that these visitors will most likely arrive at your landing page first. You must only list subpages that are relevant to the upper funnel group.

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Using heatmaps to discover these might also be a useful approach to do so since the analysis will reveal which pages you visit frequently. You can rely on this information.

You should disclose as much information about yourself as possible at this point of the conversion funnel. You should be able to tell who you are, what your aim is, and what you’re dealing with right away on the landing page.

By doing so, you establish trust and assist your visitors in becoming prospective clients from the start. But where should you store this data?

Don’t worry, a heatmap will tell you all you need to know.

When it comes to optimizing your upper funnel, one last thing to think about is displaying high-quality content. Based on the facts you provide, visitors may figure out what you’re doing and how you evaluate your items. But how can they be sure it’s true?

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Share some blog post data about you and your items on your landing page to give your visitors the impression that you’re speaking the truth.

If you don’t want this to happen, create a subpage on your blog where your readers may find these articles.

Feel free to utilize a heatmap to assist you to put this as well, since this will allow you to place your blog’s subpage in the best possible location.

As you can see, improving the top of your conversion funnel is a quite involved procedure. However, don’t panic you’ve already completed the most difficult of the three sections.

Middle funnel part

The deeper down the conversion funnel you go, the more specialized work you’ll have to undertake. This implies that while the number of jobs you have will reduce, you will have to cope with an increasing number of them.

Visitors have already turned into prospective consumers by the time they reach the middle stage. In this step, the most crucial thing is to persuade them to buy your goods.

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In this instance, there are two little things you should keep in mind:

  • Your products’ location
  • Building a foundation of trust

Use heatmap tools to make some basic analysis before you cut into it.

Determine which of your items is the most popular. Put these items or services near the top of your subpage so that potential purchasers don’t have to scroll too far to locate them.

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We have the items and have been provided everything we need to purchase them. What may the issue be?

The danger. When making purchases, keep in mind that this influence is constantly there.

Make a scroll heatmap analysis of your website and put customer reviews depending on the measurement to remove this.

The scroll heatmap displays how long customers spend scrolling across your website, allowing you to strategically post reviews. This will lower the perceived risk and make it easier for your goods to be added to the cart.

Lower funnel part

Your product is already in the cart at the bottom of the funnel. The only thing that separates a potential buyer from being a buyer is this one stage. What kind of issue might arise?

If a potential buyer refuses to buy or cannot pay, the response is straightforward.

In the study of the cart, the use of heatmap tools is quite important. Examine how your customers utilize your cart, where they frequently click, and what they do.

Based on this data, you can set the payment CTA in the appropriate location and provide a clear, safe structure to your cart. If you want your conversion funnel to be well-optimized, these criteria are critical.

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Also, make sure to include cash-on-delivery, as some consumers are still wary of online payment methods.

Conclusion

Heatmap tools are used throughout the conversion funnel optimization process, as you can see. Do not begin the procedure in any way unless you have this tool.

Other measuring methods, such as session replays, can, of course, be used in addition to a heatmap. This can also improve process efficiency.

We hope we can help.

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