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The Kids Apps That Collect The Most Data [Infographic]

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The Kids Apps That Collect The Most Data [Infographic]

One of the more concerning side effects of the pandemic has been the increased reliance on digital connection amongst youngsters, and the potential exposure to harmful elements as a result.

Without the option to go outside, or even go to school to talk to friends in person, kids have missed out on crucial social development time, and most parents have at least some concerns about overuse of the internet, and the use of social media specifically.

But what option do you have? As more and more of our interactions are moving online, kids are invariably going to spend more time there either way, and as their friends become active on certain platforms, they’ll soon follow suit, which could expose them to harm if unsupervised.

And even if you trust the apps that they use, there’s also their personal data, and how that’s being used to track and target them, potentially, in different ways. Which is what this report from The Toy Zone looks at – to get a gauge on what types of trackers and data gathering tools each kids app uses, The Toy Zone has provided a comparative listing of the various data taken in by each of the most popular apps.

With the Easter break coming up, and your kids likely to be glued to their apps once again, it could be a valuable read – you can check out the full study here.


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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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