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The Kids Apps That Collect The Most Data [Infographic]

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The Kids Apps That Collect The Most Data [Infographic]

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One of the more concerning side effects of the pandemic has been the increased reliance on digital connection amongst youngsters, and the potential exposure to harmful elements as a result.

Without the option to go outside, or even go to school to talk to friends in person, kids have missed out on crucial social development time, and most parents have at least some concerns about overuse of the internet, and the use of social media specifically.

But what option do you have? As more and more of our interactions are moving online, kids are invariably going to spend more time there either way, and as their friends become active on certain platforms, they’ll soon follow suit, which could expose them to harm if unsupervised.

And even if you trust the apps that they use, there’s also their personal data, and how that’s being used to track and target them, potentially, in different ways. Which is what this report from The Toy Zone looks at – to get a gauge on what types of trackers and data gathering tools each kids app uses, The Toy Zone has provided a comparative listing of the various data taken in by each of the most popular apps.

With the Easter break coming up, and your kids likely to be glued to their apps once again, it could be a valuable read – you can check out the full study here.

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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