INFOGRAPHICS
The Marketing Calendar for 2021 [Infographic]
Given the disruption of 2020, it may feel a little presumptive, even foolish, to start planning for what may or may not be coming in the year ahead.
Almost every plan you would have had in place for this year would have been thrown out by the pandemic, and/or other unforeseen shifts that seem to have conspired against any sort of strategic thinking. But the key dates and events remain, even in uncertain times, and with the end of the COVID-19 outbreak seemingly in sight, now is the time to start mapping out a tentative plan, and thinking over your approach for 2021.
To help with this, the team from Linqia have published a new, 2021 events calendar to help you stay on top of all the key happenings.
Some things might change, might shift around, not everything listed here will play out as expected. But the hope is that, at least at some stage, we can merge back into some degree of normal, which could make those events in the second half of the year especially meaningful.
Either way, a handy resource for your reference.
You can download a larger version of the calendar here.
INFOGRAPHICS
How to Design Infographics Specifically to Get Backlinks [Infographic]
Are you looking for ways to generate backlinks for your SEO campaign? Want to know how to create infographics that act as linkable assets?
The team from New Reach Agency share their tips for success in this infographic.
They break things down as follows:
- Research
- Outline, mockup wireframe and mood board
- Design
Check out the infographic for more detail.
A version of this post was first published on the Red Website Design blog.
INFOGRAPHICS
An Overview of Google’s Algorithm Updates in 2021 [Infographic]
Are you across all the latest Google Search Updates, which could be impacting your SEO performance?
Google’s always looking to evolve its algorithms to improve its user experience, and deliver more relevant results. And within that, sometimes those changes can alter the way your pages rank for certain keywords and terms.
If you’ve noted a drop-off in your search referral traffic, one of these changes could be the culprit – but how do you know which changes went into effect, and when, in order to correlate each with your search traffic peaks and troughs?
This visual overview from the team at OnCrawl will help. The graphic outlines all of Google’s major search algorithm updates from the past year, which you can then match-up to your results.
Of course, the pandemic, and the related impacts, have had such a big impact on consumption behaviors that it’s hard to pin down any specific cause for most changes in recent times. But maybe, through cross-examination, you can get a better indicator of potential impacts – while you can also ensure you stay up to date with Google’s algorithm changes by following the Google Search Central blog.
8 SEO Mistakes Weakening Your Google Ranking in 2022 and Beyond [Infographic]
Are you struggling to get your website to rank well on Google? Want to know the common mistakes that could be limiting your SEO success?
The team from Red Website Design share 8 SEO mistakes that weaken your ranking on Google in this infographic.
Here’s a quick summary:
- Your target keyword is not in your domain/subdomain
- You’re not writing enough quality content
- You haven’t secured your website with https
- You don’t have an optimized image on your page
- Your page load speed is too slow
- Your bounce rate is too high
- You have duplicate content on your page
- Your content is not optimized for your target keywords
Check out the infographic for more detail.
A version of this post was first published on the Red Website Design blog.
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