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TikTok Adds New Screen Time Breaks, Usage Tracking Tools to Improve Digital Wellbeing

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TikTok Adds New Screen Time Breaks, Usage Tracking Tools to Improve Digital Wellbeing

TikTok has added some new tools to help users track and manage the time they spend in the app, with break reminders to limit the endless scrolling in feed, and a new dashboard for monitoring screen time.

It’s also implementing compulsory reminders for younger users after a certain time period in the app.

First off, on ‘Scheduled Breaks’ – as it sounds, TikTok’s new ‘Scheduled Breaks’ option will prompt users to implement break reminders in 10, 20 or 30 minute intervals in order to avoid spending too much time in the app.

As you can see here, you can also set manual break reminders, which, at the least, will ensure that you maintain some awareness of the amount of time that you’re flipping through clips.

The new screen time summary, meanwhile, serves a similar purpose, by showing exactly how many hours you’re wasting away on memes and trending videos.

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TikTok screen time summary

That’s probably not an element that a lot of TikTok users are going to want to check out, given the compulsive nature of its algorithmic matching, but you may also need to confront the charts at some stage in order to recognize just how much those short clips are eating into your free time.

Though that is the main limitation here. In order for these tools to be effective, people actually have to go the effort of using them.

Which is where this element comes in:

We’ll also be introducing weekly digital well-being prompts for younger members of our community. When someone aged between 13 and 17 has used the app for more than 100 minutes in a single day, we will remind them of our screen time limit tool the next time they open the app.

That doesn’t, of course, make people implement reminders or limits, but it goes a little further in prompting users about their activity, which could help to reduce addiction and related issues.

In addition to this, TikTok’s also launching a new digital well-being guide to underline the potential harms of overuse.

TikTok wellbeing tools

The updates come amid rising concerns about the negative impacts of online interaction, particularly among younger users.

Last year, The Wall Street Journal published an internal research report from Meta which showed that Instagram usage can be harmful for teenage girls, especially given the addictive nature of the app.

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China, meanwhile, is currently considering an expansion of its restrictions on online gaming for minors. Last year, the CCP implemented limits which give people under the age of 18 only three hours per week of play time for online video games. A proposed update to this would see the inclusion of livestreaming and social media services in these bans, while all apps operating in the region will also be required to provide a ‘youth mode’ with variable limits on usage time and content.

In some ways, TikTok may be working to get ahead of this next shift, which has become a bigger point of focus in the wake of the pandemic, which forced many youngsters to spend more and more time online.

Enhanced screen time tracking and reminder tools provide good, manual solutions on this front – and given how easy it is to lose hours at a take scrolling through your For You feed, it could well be a highly utilized tool, for users of all ages.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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