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TikTok Adds New ‘Stitch’ Feature to Facilitate Video Responses



TikTok has added a new feature which enables users to re-use snippets of other people’s video clips, in order to create responses and remixes on the theme.

As explained by TikTok:

“Stitch allows users the ability to clip and integrate scenes from another user’s video into their own. Like Duet, Stitch is a way to reinterpret and add to another user’s content, building on their stories, tutorials, recipes, math lessons, and more.”

As you can see from the video example, Stitch is essentially a more directly integrated version of the current Duet functionality, which enables users to respond to a clip with side-by-side playback.

Duets and remixes have become a key part of how users interact and engage on the platform, and the addition of a more solidified response option will add to this capacity – and makes a lot of sense.

But it could also lead to cyberbullying, which is especially concerning when you consider that more than a third of the app’s users in the US are under 14 years of age.

That’s where your privacy settings come in:

“Users can decide in their settings whether or not others can Stitch their content, just like with Duet. The option can be accessed on the Privacy and Safety page under ‘Settings and Privacy,’ where users can enable or disable Stitch for all videos. The option can also be toggled for each individual video uploaded.”

And also important – every video made with Stitch attributes the original creator in the new video’s caption. So it won’t enable people to blatantly rip-off your original content by stealing sections of your clips.


To use the new Stitch functionality:

  1. Open the TikTok app, find a video you’d like to Stitch, and hit the “Send to” button
  2. Press the “Stitch” button
  3. Select up to five seconds from the video. You can trim the clip to your preferred duration
  4. Record your addition to the Stitched clip
  5. Start Stitching together your videos for expanded storytelling

It could be a good option for your clips, and may open up new opportunities for creative collaboration within your community.



WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats



WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:


Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.

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