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Facebook Adds More Ways to Export Photos and Videos as Part of Data Portability Initiative

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After giving users to capability to export their posted photos and videos to Google Photos last December – the first step in its broader Data Portability initiative – Facebook is now also facilitating the transfer of your Facebook visual content to Dropbox and Koofr, as it continues to explore new options in this respect.

As explained by Facebook:

We’ve long believed that if you share data with one service, you should be able to move it safely and securely to another. […] For almost a decade, we’ve enabled people to download their information from Facebook. Earlier this year, we rolled out a photo and video transfer tool with Google Photos and, based on feedback from users and experts, we’ve started to make it easy to transfer to other platforms.”

Facebook photo video transfer

As you can see here, now, when you go to transfer your Facebook visual content, you’ll be able to choose from the three options as to where you want to download your content to.

As noted, the update is part of Facebook’s push to improve data portability – last September, Facebook published a new white paper which outlined the challenges of the process, with a view to establishing a more uniform, industry-standard practice for facilitating data transfers between digital properties.

Facebook refers to that paper in its new announcement, and the ongoing discussion of the process:

“We hope this tool can advance conversations with experts, developers and policymakers on the privacy questions we identified in our data portability white paper and recent submission to the Federal Trade Commission.”

Indeed, Facebook says that it can’t build such a framework on its own, it needs the backing of legislators in order to make data portability a more definitive right for all users.

But, for Facebook, now you have more options. Not everyone will care, but it’s important that the platforms provide options for you to be able to claim your content, especially with respect to industry competition and the capacity for users to move to other apps and tools, if they so choose.

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The new options are now available within Facebook.

Socialmediatoday.com

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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