SOCIAL
Facebook Adds New Personalization Tools for Watch, Flags New Organic Video Performance Insights

Is Facebook Watch really a significant video platform?
It’s hard to say how successful Watch is, or will be, based on its performance thus far, but as per Facebook, it is seeing more usage over time:
“Today, more than 1.25 billion people visit Watch every month to discover and share videos from millions of creators and publishers.”
Which sounds impressive, right? 1.25 billion people is almost half of Facebook’s 2.7b monthly active user base.
That’s pretty good, right?
Well, kind of.
As with Facebook’s previous reporting of Watch viewership, the actual engagement figure is slightly diluted by the way in which Facebook counts its active viewership. In June last year, Facebook reported that 720 million people were spending “at least one minute in Watch” each month. That figure has almost doubled, which is significant, but a minute per month is hardly indicative of solid engagement.
Facebook hasn’t clarified if this new stat is based on the same ‘minute per month’ measurement, but we can assume that it’s the same count, and as such, it’s not really as impressive as Facebook’s main statement sounds.
But still, it is increasing, Facebook is successfully encouraging more people across to its Watch platform. How you view that will come down to your own perspective, but clearly, there is significant engagement with Facebook’s original video content. It’s just hard to say exactly how much, and how engaged they actually are.
Statistical anomalies aside, Facebook continues to push ahead with Watch, and has this week outlined some new tools to help users discover more relevant Watch content, based on their interests.

As per Facebook:
“We’ve made it easier for people to find more videos they’ll like with better navigation, expert curation and smarter machine learning. And we’re working on ways to connect people with videos that match their interests.”
Facebook recently began rolling out a new topics selection option within Watch to help users better define their content recommendations.

In addition to this, Facebook has also added a new, dedicated section within Watch for live videos, which it recently used to host the UEFA Champions League final.
“Across Latin America, more than 13.7 million people tuned in to watch the UEFA Champions League final, making it the most-watched football broadcast on Facebook. Events like these are more than a stream of a game, they’re a way for fans to share in the moment by interacting in real time with the broadcaster and others.”
Facebook also recently added a new section for music videos in the US and India, which had previously only been available in Thailand.
“The music destination in Watch lets people explore music videos by genre, artist or mood, and features themed playlists. Last month, Katy Perry debuted her new music video, “Smile,” the title track of her just released fifth album, exclusively on Facebook to millions of fans.”
Debuts like that could end up playing a key role in the development of Watch. Music videos are huge on YouTube, with seven of the top 10 most viewed YouTube videos of all time being music clips from popular artists. If Facebook can get some of those as Watch exclusives instead, that could bring more viewers across, and form a launching point, of sorts, for more people to discover Watch content.
In addition to these new curation options, Facebook also continues to develop its creator tools for the platform, including fan subscriptions, Stars and in-stream ads.
And in welcome news for both creators and marketers, Facebook’s also developing new analytics options to help maximize your Watch uploads.
“We’re in the early stages of rolling out a new Organic Video Post Testing tool to help partners A/B test aspects of a post, including thumbnails, titles, descriptions and video content so they can better determine what works best for their audience.”
With videos the best performing content type on the platform, insights like this could be hugely valuable, and it’ll be interesting to see what exactly, Facebook comes up with on this front.
As noted, it’s hard to say how successful Facebook Watch is, really, but the numbers show that it is gaining momentum. And as it does, it opens up more opportunities for marketers.
How successful your campaigns will be will depend on your brand, your campaign and your targeting, but Watch may well provide new opportunities for those looking to reach audiences via the platform.
SOCIAL
How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]
![How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic] How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]](https://articles.entireweb.com/wp-content/uploads/2023/12/1702266964_How-to-Train-ChatGPT-to-Write-in-Your-Brands-Tone.jpg)
Are you looking for ways to improve your ChatGPT output? Want to train it to write in a more unique tone of voice, in order to better suit your branding?
The Creative Marketer shares his ChatGPT prompt tips in this infographic. To enact these, add “Write like [INSERT CHARACTER]” at the start of your ChatGPT instructions.
TCM breaks things down into the following categories:
- Innocent
- Sage
- Explorer
- Ruler
- Creator
- Caregiver
- Lover
- Hero
- Everyman
- Magician
- Jester
- Outlaw
Check out the infographic for more information.
A version of this post was first published on the Red Website Design blog.
SOCIAL
Elon Musk reinstates far-right conspiracy theorist Alex Jones on X

Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk – Copyright GETTY IMAGES NORTH AMERICA/AFP/File Joe Buglewicz
Elon Musk, the billionaire owner of X, on Sunday reinstated far-right conspiracy theorist Alex Jones on the social media platform, a year after vowing never to let him return.
Jones, who claimed that a December 2012 school shooting in Newtown, Connecticut that killed 20 children and six educators was a hoax, was banned from the platform — then still known as Twitter — in 2018 for violating its “abusive behavior policy.”
He was also sued by families of the victims of the Sandy Hook school shooting and ordered by a judge in the case to pay up more than a billion dollars in damages last year.
Musk had himself promised never to let the Infowars host back on the social media platform, which he bought last year for $44 billion.
But following a poll Musk conducted on X asking whether Jones should be reinstated, to which some two million users responded, he flipped that decision.
“I vehemently disagree with what he said about Sandy Hook, but are we a platform that believes in freedom of speech or are we not?” the SpaceX founder said on X.
But Shannon Watts, founder of the group Moms Demand Action group which pushes for tighter gun laws, said that “defamation is not free speech.”
Musk’s decision comes the same week that the Sandy Hook families commemorate the 11th anniversary of the December 14 shooting, which Jones alleged was staged to allow the government to crack down on gun rights.
Jones’ followers harassed the bereaved families for years, accusing parents of murdered children of being “crisis actors” whose children had never existed.
It also came a week after Musk had responded to advertisers pulling out of X because of far-right posts and hate speech, including an apparent endorsement by Musk himself of an anti-Semitic tweet.
Asked whether he would respond to the advertising exodus, Musk said in an interview with journalist Andrew Ross Sorkin that the advertisers could “go f*** yourself.”
Jones, who has a million followers on X, returned to the site with his first post re-tweeting Andrew Tate, the controversial former kickboxer facing rape and human trafficking charges in Romania, in which he hailed Jones’ “triumphant return”
US media reported that as of Sunday, the account of Jones’ controversial show Infowars was still banned.
SOCIAL
Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users

Not sure if this will be a valuable addition, or another stream that’ll fade out pretty quick, as Meta stops paying attention to it.
Today, Instagram has launched a new podcast called “Close Friends Only”, which it says will present “the latest on culture – from memes and icks, to fashion and friendship – all from your favorite celebrities.”
And they’ve gone big out of the gate, with the first episode featuring Ice Spice in conversation with Doja Cat.
The conversation sees the two stars discuss their favorite memes, their favorite animals, celebrity crushes, experiences in flirting on IG, their juiciest DMs, and more.
Which will no doubt get a heap of attention, and will help make Instagram a bigger focus for youngsters seeking to replicate their idols. But in terms of practical advice or tips, yeah, there might not be a heap there.
But it could be worth tuning in anyway, in order to get the lowdown on the latest trends, from some of the people that are leading the way on cultural shifts.
But then again, as noted, it’ll be interesting to see how IG follows this first episode up, and whether they keep running regular episodes of the podcast with more celebrities.
Either way, it’s an interesting promotional vehicle for IG, especially given that it’s focusing on musicians, as TikTok becomes an even more critical platform for music promotion.
Maybe, then, this will be Instagram’s counter to that, but again, we’ll have to wait and see whether more episodes arrive.
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