Connect with us

SOCIAL

TikTok Announces New Changes to EU Users, Which Will Could Impact Usage

Published

on

EU Officials Told to Remove TikTok From Official Devices Due to Security Concerns

TikTok’s implementing some new changes for EU users, in alignment with the EU Digital Services Act, which imposes new operating conditions for digital platforms in order to better protect user privacy.

And the changes could significantly alter the EU user experience.

First off EU users will soon be able to switch off personalization in the app, meaning that their For You and LIVE recommendations will no longer be based on their activity.

As explained by TikTok:

This means that For You and LIVE feeds will instead show popular videos from both the places where the user lives and around the world, rather than recommending content to them based on their personal interests. Similarly, when using non-personalized search, [EU users] will see results made up of popular content from their region and in their preferred language. Their Following and Friends feeds will continue to show creators they follow, but in chronological order rather than based on the viewer’s profile.

Advertisement

TikTok’s almighty feed algorithm is what’s fueled its massive success, and it’ll be interesting to see if the loss of those recommendations leads to a drop-off in EU usage.

It will be optional, and EU users won’t have to switch off personalization necessarily. But it could spark a big change in TikTok usage, which could increase the importance of users following creators they like in the app, as opposed to TikTok being able to show them the most relevant clips, based on their usage.  

TikTok’s also switching off personalized advertising for EU users aged 13-17, while it’s also adding a new option for EU users to report content that they believe is illegal in the app.

“[Users] will be able to choose from a list of categories, such as hate speech, harassment, and financial crimes. Content that‘s reported for being illegal will first be reviewed against our Community Guidelines, and removed globally if it violates TikTok’s policies. If it does not, then our new dedicated team of moderators and legal specialists will assess whether it violates the law and we will restrict access to the content in that country only.”

TikTok says that it will also inform users when their content has been reported, and give them the opportunity to appeal any decision.

Finally, TikTok will also facilitate more transparency over its moderation actions.

Advertisement

“For example, if we decide a video is ineligible for recommendation because it contains unverified claims about an election that is still unfolding, we will let users know. We will also share more detail about these decisions, including whether the action was taken by automated technology, and we will explain how both content creators and those who file a report can appeal a decision.

The EU DSA is designed to “create a safer digital space”, in which user rights are better protected, and businesses are able to operate “on a level playing field”. It’s the latest in Europe’s fast-evolving digital protection rules, which take into account the importance of your online presence, and how your personal data is used, in various ways.

In many ways, Europe is leading the legal reformation around digital activity, but such rules also require significant re-thinking from digital providers, in order to adhere with the evolving requirements.

Indeed, the evolving DSA and Digital Markets Act regulations are why Meta’s new Threads app is not available to EU users as yet, because Meta isn’t confident that the new platform meets all of the updated parameters set out in the rules. Every other platform has also had to review and update its approach, along similar lines to these changes at TikTok, and it’ll be interesting to see how such shifts impact overall EU usage.

That’s especially relevant when you also consider that several apps are already seeing a slowdown among European audiences. Facebook and Pinterest monthly active users in EU declined in the most recent quarter, while Snapchat only saw very slight growth (+1m DAU).

Given this, these updated requirements could further exacerbate existing trends, as more users end up seeing less relevant recommendations in-stream.

Advertisement

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

on

By

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

Advertisement

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

on

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

Advertisement



“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Instagram Tests Live-Stream Games to Enhance Engagement

Published

on

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Advertisement



Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS