SOCIAL
TikTok Announces New Changes to EU Users, Which Will Could Impact Usage

TikTok’s implementing some new changes for EU users, in alignment with the EU Digital Services Act, which imposes new operating conditions for digital platforms in order to better protect user privacy.
And the changes could significantly alter the EU user experience.
First off EU users will soon be able to switch off personalization in the app, meaning that their For You and LIVE recommendations will no longer be based on their activity.
As explained by TikTok:
“This means that For You and LIVE feeds will instead show popular videos from both the places where the user lives and around the world, rather than recommending content to them based on their personal interests. Similarly, when using non-personalized search, [EU users] will see results made up of popular content from their region and in their preferred language. Their Following and Friends feeds will continue to show creators they follow, but in chronological order rather than based on the viewer’s profile.”
TikTok’s almighty feed algorithm is what’s fueled its massive success, and it’ll be interesting to see if the loss of those recommendations leads to a drop-off in EU usage.
It will be optional, and EU users won’t have to switch off personalization necessarily. But it could spark a big change in TikTok usage, which could increase the importance of users following creators they like in the app, as opposed to TikTok being able to show them the most relevant clips, based on their usage.
TikTok’s also switching off personalized advertising for EU users aged 13-17, while it’s also adding a new option for EU users to report content that they believe is illegal in the app.
“[Users] will be able to choose from a list of categories, such as hate speech, harassment, and financial crimes. Content that‘s reported for being illegal will first be reviewed against our Community Guidelines, and removed globally if it violates TikTok’s policies. If it does not, then our new dedicated team of moderators and legal specialists will assess whether it violates the law and we will restrict access to the content in that country only.”
TikTok says that it will also inform users when their content has been reported, and give them the opportunity to appeal any decision.
Finally, TikTok will also facilitate more transparency over its moderation actions.
“For example, if we decide a video is ineligible for recommendation because it contains unverified claims about an election that is still unfolding, we will let users know. We will also share more detail about these decisions, including whether the action was taken by automated technology, and we will explain how both content creators and those who file a report can appeal a decision.”
The EU DSA is designed to “create a safer digital space”, in which user rights are better protected, and businesses are able to operate “on a level playing field”. It’s the latest in Europe’s fast-evolving digital protection rules, which take into account the importance of your online presence, and how your personal data is used, in various ways.
In many ways, Europe is leading the legal reformation around digital activity, but such rules also require significant re-thinking from digital providers, in order to adhere with the evolving requirements.
Indeed, the evolving DSA and Digital Markets Act regulations are why Meta’s new Threads app is not available to EU users as yet, because Meta isn’t confident that the new platform meets all of the updated parameters set out in the rules. Every other platform has also had to review and update its approach, along similar lines to these changes at TikTok, and it’ll be interesting to see how such shifts impact overall EU usage.
That’s especially relevant when you also consider that several apps are already seeing a slowdown among European audiences. Facebook and Pinterest monthly active users in EU declined in the most recent quarter, while Snapchat only saw very slight growth (+1m DAU).
Given this, these updated requirements could further exacerbate existing trends, as more users end up seeing less relevant recommendations in-stream.
SOCIAL
TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

A new report by The Information shows the company’s recent efforts to convince
creators to put out longer videos in order to provide more room for ad placements.
According to the …
SOCIAL
X Adds Option To Embed Videos in Isolation From Posts

Next time you go to embed an X post, you may notice a new step:
Now, X will enable you to choose whether you want to embed the video element in isolation, or the whole post, as normal.
And if you do choose to embed just the video (or GIF), it’ll look like this:
Which could be a helpful way to present X-originated video on third-party websites, and add context to, say, your blog post, without the clutter of the full X framing.
But it could also reduce brand exposure for X, which is likely why Twitter didn’t enable this before, though it did once provide an “embedded video widget” which essentially served the same purpose.

Twitter gradually seemed to phase that out as the platform evolved, and there’s no specific reason that I can find as to why it removed it as an option. But either way, now, it’s back, so you have more options for using X-originated content, and putting more focus on video elements specifically.
Though I don’t know why they didn’t also take the opportunity to remove the ‘Tweet’ reference. Since the re-brand to X, the platform seems to have gone to little effort to weed out all the tweet and bird terminology, but then again, with 80% fewer staff, that’s probably understandable as well.
SOCIAL
TikTok stars are using Fanova to generate income from social media

Image courtesy of Fanova
Opinions expressed by Digital Journal contributors are their own.
In recent years, Latin American influencers and content creators have witnessed a remarkable surge in popularity. Despite boasting substantial and highly engaged fan bases, these influencers often find themselves in the shadows, overlooked for lucrative brand deals and partnerships. This oversight is especially pronounced, given their substantial influence over a diverse, global audience.
The moment is ripe for these creators to carve out a dedicated space where they can effectively monetize their exceptional talents. Such a platform would empower Latin American influencers and create fresh opportunities for profound collaborations and enhanced engagement with audiences worldwide.
This is where Fanova comes into play, revolutionizing the Latin American creator economy. In an environment where the creator market is still in its nascent stage, and many talented individuals remain underserved, Fanova is pioneering a new era for creators to make real money doing what they love.
Latin America’s creative minds have often found their potential hindered by a lack of opportunities. Fanova is here to break the barriers and provide a platform that allows them to monetize their content and recognize the value of their unique talents. The creator economy in the region is brimming with untapped potential, and Fanova seeks to unleash it. Creators with massive, loyal followings often find themselves unable to monetize their social media presence effectively or are overlooked by brand deals. Fanova aims to change that narrative.
With Fanova, creators have the freedom to set their monthly subscription prices, giving them the ability to provide exclusive content to their most devoted fans while ensuring a steady, reliable income month after month. Additionally, they have the flexibility to establish their own pricing for direct messages, creating a direct avenue for intimate one-on-one interactions with their followers.
By using Fanova, creators can deepen their connection with their audience by sharing a wide range of captivating content, such as behind-the-scenes glimpses, travel adventures, workout routines, insightful blogs, engaging podcasts, exclusive photos, and much more. It’s a dynamic platform that enables creators to monetize their craft and foster a stronger, more personal bond with their fan base.
Fanova is attracting top talent in the Latin American creator economy. Melissa Andress recently joined the platform. Renowned as @melissaandress on Instagram and @melipandaa on TikTok, Melissa boasts a significant and dedicated following of 1.6M and 13.7M followers, respectively. She uses Fanova to share daily behind-the-scenes of her life with her followers, treating it like a private story.
“I was immediately interested in the general concept of this platform: having a place to document behind-the-scenes content and not relying solely on brand deals seemed great to me,” Melissa explained.
Her impressive online presence has contributed to Fanova’s success in a significant way. Her engagement and credibility have introduced countless new creators and users to the platform.
Fanova is already leaving its mark in the Latin American creator economy, having attracted 150 creators. Even more impressive, Fanova has paid out over $100,000 to these creators. This is not just a promise; it’s a proven reality.
Fanova is a clean subscription platform, so nudity and explicit content is not permitted. The platform employs a team of moderators as well as artificial intelligence to monitor content.
For creators in Latin America, Fanova represents a new beginning. It’s an opportunity to be part of a transformative journey where your passion can be your paycheck. It’s a place where talent meets technology, and creators are valued. The new application is leading the charge to monetize content in Latin America, one passion at a time. For more information, visit www.fanova.io.
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