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TikTok Announces New Live Events and Spotlights for Mental Health Awareness Month

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May is Mental Health Awareness Month, and marking the event, TikTok has announced a range of live stream events and in-app activations to help users find relevant support and assistance, and further de-stigmatize mental health conversations.

TikTok says that it will share a range of content under the main hashtags #MentalHealthAwareness, #SelfCare and #LetsTalkMentalHealth, which users will be able to follow to find helpful content related to different mental health-related concerns and discussions.

TikTok’s also running live programming throughout the month, including:

  • A LIVE discussion on how to set boundaries with your parents, led by psychotherapist Dr. Courtney Tracy and hosted by Cosmopolitan on May 10th at 7pm ET / 4pm PT.
  • A ‘Get Ready with Me’ mental health check-in with Leyna Bloom and Olivia Ponton, hosted by Sports Illustrated on May 19th at 7pm ET / 4pm PT.
  • A broadcast of the 4th Annual Sound Mind Live Music Festival for Mental Health on May 21st at 4pm ET / 1pm PT. The concert will feature performances by KAMAUU, Wrabel, Allison Russell, The Cold War Kids, Big Boi, and American Authors, with proceeds supporting free mental health programs offered by the National Alliance on Mental Illness.
  • A LIVE musical performance by YUNGBLUD, followed by a mental health discussion with the artist on May 23rd at 5pm ET / 2 pm PT.

TikTok will also look to highlight several nonprofits that are working to build a more inclusive future throughout the app, including the Born This Way Foundation, Crisis Text Line, the National Alliance on Mental Illness and the National Eating Disorders Association.

Finally, TikTok also has a range of helpful guides to help users deal with specific mental health concerns, including its Well-Being Guide, which provides tips for those who want to ‘mindfully share their journeys’, and its Eating Disorder Guide, designed to help people struggling with eating or body image concerns.

This is a key area of focus for social media platforms, because as was once again highlighted last year, as part of the Facebook Files leak, various studies have shown that social media usage can have significant mental health impacts, especially on younger users.

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As such, it’s important that the platforms themselves look to minimize harm, and support users in need where possible.

TikTok specifically has come under fire in the past over its potentially harmful moderation practices, while various concerns have been raised in regards to how it encourages harmful and exploitative behavior among young users.

As such, initiatives like these are important, and it’s good to see TikTok working to highlight its various support services and tools.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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