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TikTok Announces New Live Events and Spotlights for Mental Health Awareness Month

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May is Mental Health Awareness Month, and marking the event, TikTok has announced a range of live stream events and in-app activations to help users find relevant support and assistance, and further de-stigmatize mental health conversations.

TikTok says that it will share a range of content under the main hashtags #MentalHealthAwareness, #SelfCare and #LetsTalkMentalHealth, which users will be able to follow to find helpful content related to different mental health-related concerns and discussions.

TikTok’s also running live programming throughout the month, including:

  • A LIVE discussion on how to set boundaries with your parents, led by psychotherapist Dr. Courtney Tracy and hosted by Cosmopolitan on May 10th at 7pm ET / 4pm PT.
  • A ‘Get Ready with Me’ mental health check-in with Leyna Bloom and Olivia Ponton, hosted by Sports Illustrated on May 19th at 7pm ET / 4pm PT.
  • A broadcast of the 4th Annual Sound Mind Live Music Festival for Mental Health on May 21st at 4pm ET / 1pm PT. The concert will feature performances by KAMAUU, Wrabel, Allison Russell, The Cold War Kids, Big Boi, and American Authors, with proceeds supporting free mental health programs offered by the National Alliance on Mental Illness.
  • A LIVE musical performance by YUNGBLUD, followed by a mental health discussion with the artist on May 23rd at 5pm ET / 2 pm PT.

TikTok will also look to highlight several nonprofits that are working to build a more inclusive future throughout the app, including the Born This Way Foundation, Crisis Text Line, the National Alliance on Mental Illness and the National Eating Disorders Association.

Finally, TikTok also has a range of helpful guides to help users deal with specific mental health concerns, including its Well-Being Guide, which provides tips for those who want to ‘mindfully share their journeys’, and its Eating Disorder Guide, designed to help people struggling with eating or body image concerns.

This is a key area of focus for social media platforms, because as was once again highlighted last year, as part of the Facebook Files leak, various studies have shown that social media usage can have significant mental health impacts, especially on younger users.

As such, it’s important that the platforms themselves look to minimize harm, and support users in need where possible.

TikTok specifically has come under fire in the past over its potentially harmful moderation practices, while various concerns have been raised in regards to how it encourages harmful and exploitative behavior among young users.

As such, initiatives like these are important, and it’s good to see TikTok working to highlight its various support services and tools.

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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Looking to map out your content calendar for the year ahead?

This will help – Twitter has published its annual events calendar, which highlights all of the key dates and celebrations that you need to keep in mind in your planning.

The interactive calendar provides a solid overview of important dates, which could assist in your strategy. You can also filter the list by region, and by event type.

Twitter marketing calendar 2023

You can also download any specific listing, though the download itself is pretty basic – you don’t get, like, a pretty calendar template that you can stick on your wall or anything.

Twitter marketing calendar 2023

Twitter used to publish downloadable calendars, but switched to an online-only display a couple of years back. Which still includes all the same info, but isn’t as cool looking.

Either way, it may help in your process, as you map out your 2023 approach.

In addition to this, Twitter’s also published an overview of some of the major events that it’ll be looking to highlight in the app throughout the year, along with a pitch to advertisers, amid the more recent chaos at the app.

As per Twitter:

We’re moving more quickly than ever, and we’re still the place people turn to see and talk about what’s happening. A great example is the recent FIFA Men’s World Cup. We saw a whopping 147B impressions of event-related content on the platform, up nearly +30% from 2018. We also generated 7.1B views on World Cup video1, with everything from memes to nail-biter outcomes to history being made.”

There’s also this:

Not only is Twitter alive with content and conversation around big moments, but we are also growing. We saw global mDAU acceleration in Q4 to 253.1M, driven by an average sign-up rate of more than 1 million new daily users across Q42.”

That’s the first official usage stat Twitter has shared since Elon Musk took over at the app, and is a significant jump on the 238 million mDAU that Twitter reported in Q2 last year, its last market update before the sale went through.

It’ll be interesting to see if that usage level holds, as Twitter works through its latest changes and updates.

You can check out Twitter’s 2023 marketing calendar here.



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‘Stop the hate’ online, UN chief pleads on Holocaust Day

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A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek

The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.

Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”

“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”

He accused social media platforms and advertisers of profiting off the spread of hateful content.

“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”

Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.

“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”

He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.

“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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