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Rio to host top tech conference Web Summit

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Web Summit CEO Paddy Cosgrave delivers a speech on the opening day of the tech conference in Lisbon in November 2021 – © AFP/File Saeed KHAN

The head of Web Summit, the huge technology conference dubbed the “Davos for geeks,” announced Tuesday that Rio de Janeiro will host the first edition of the event outside Europe.

The iconic Brazilian beach city will host the conference from May 1 to 4, 2023 — supplementing, not replacing, the annual event currently held in Lisbon, Portugal, said Web Summit chief executive Paddy Cosgrave.

“We are delighted to bring a brand new Web Summit event to one of the most iconic cities in the world,” the Irish tech guru told an online news conference.

“Rio is widely seen as one of the hottest destinations for the tech industry. International investors are looking at Latin America, and Brazil, in particular, attracted by some of the hottest startups in the region.”

Under Rio’s contract with organizers, the city will host the event for the next three years, with an option to extend, he said.

The Lisbon event will continue to be held at least through 2028.

Rio Mayor Eduardo Paes said the 2023 event alone was forecast to draw 10,000 participants and generate an economic impact of at least one billion reais ($200 million) for the city.

“But it’s much, much bigger than that,” he told the news conference.

“This positions Rio as the innovation hub of Latin America.”

Launched in 2009, Web Summit was first held in Dublin, Ireland, then moved to Lisbon in 2016.

Organizers have launched spinoff events in other parts of the world, such as Collision in Toronto and RISE in Hong Kong.

Web Summit speakers typically include tech titans such as Tesla and SpaceX chief executive Elon Musk and celebrities such as U2 frontman Bono.

Cosgrave said the idea behind the Rio event was to leverage the breakneck growth of startups in Latin America.

He cited a Miami Herald article reporting the region received $19.5 billion in investments in startups in 2021, triple the previous year.

Nearly half went to Brazil, home to 27 “unicorns,” or startups valued at $1 billion or more.

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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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