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Rio to host top tech conference Web Summit

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Rio to host top tech conference Web Summit

Web Summit CEO Paddy Cosgrave delivers a speech on the opening day of the tech conference in Lisbon in November 2021 – © AFP/File Saeed KHAN

The head of Web Summit, the huge technology conference dubbed the “Davos for geeks,” announced Tuesday that Rio de Janeiro will host the first edition of the event outside Europe.

The iconic Brazilian beach city will host the conference from May 1 to 4, 2023 — supplementing, not replacing, the annual event currently held in Lisbon, Portugal, said Web Summit chief executive Paddy Cosgrave.

“We are delighted to bring a brand new Web Summit event to one of the most iconic cities in the world,” the Irish tech guru told an online news conference.

“Rio is widely seen as one of the hottest destinations for the tech industry. International investors are looking at Latin America, and Brazil, in particular, attracted by some of the hottest startups in the region.”

Under Rio’s contract with organizers, the city will host the event for the next three years, with an option to extend, he said.

The Lisbon event will continue to be held at least through 2028.

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Rio Mayor Eduardo Paes said the 2023 event alone was forecast to draw 10,000 participants and generate an economic impact of at least one billion reais ($200 million) for the city.

“But it’s much, much bigger than that,” he told the news conference.

“This positions Rio as the innovation hub of Latin America.”

Launched in 2009, Web Summit was first held in Dublin, Ireland, then moved to Lisbon in 2016.

Organizers have launched spinoff events in other parts of the world, such as Collision in Toronto and RISE in Hong Kong.

Web Summit speakers typically include tech titans such as Tesla and SpaceX chief executive Elon Musk and celebrities such as U2 frontman Bono.

Cosgrave said the idea behind the Rio event was to leverage the breakneck growth of startups in Latin America.

He cited a Miami Herald article reporting the region received $19.5 billion in investments in startups in 2021, triple the previous year.

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Nearly half went to Brazil, home to 27 “unicorns,” or startups valued at $1 billion or more.

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

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LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.

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