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TikTok Launches ‘Creative Solutions’ Guide to Building Effective TikTok Campaigns



As TikTok continues its meteoric rise, many more marketers are now looking the app’s way, and considering how they can tap into the platform to boost their brand reach and discovery.

But TikTok requires a dedicated approach – you have to understand what works with the TikTok community, and align with organic trends. Re-purposing ad campaigns from other platforms won’t be effective, while polished, edited, professional-quality ads likely won’t gain significant traction either.

The best way to approach TikTok is to learn from the organic videos posted in the app – which is the key message of TikTok’s latest creative guide for brands, which is essentially a 101 of building a business TikTok presence.

TikTok Creative Solutions logo

As explained by TikTok:

“To win on TikTok, businesses should tailor creative to the platform’s unique characteristics. But TikTok creative doesn’t have to be complicated. In fact, it can be much more simple and cost-effective than other channels. This “how-to” guide provides background, best practices, and tips and tricks to help you get the most out of TikTok’s creative solutions.”

The guide includes notes on how to build authentic TikTok content, including specific tips on creative approaches and posting frequency.

TikTok Creative Solutions guide

As per the guide:

On TikTok, everyone can be a creator simply by capitalizing on trends, getting involved in conversations, and expressing themselves in a genuine way. A diverse mix of music, voiceovers, and effects drives storytelling on our platform. Brands do best when they find their niche, actively listen to their audience, and engage with the latest trends.”

The guide covers all the key aspects of effective TikTok clips, with a basic overview of every element.

TikTok Creative Solutions guide

There are also links to relevant resources and tools – including template examples of TikTok ‘safe zones’ for your video clips (i.e. the areas not obscured by in-app UI elements).

TikTok Creative Solutions guide

It also includes links to TikTok’s various brand features, including its Creator Marketplace and audio tools.

It’s a good, quick summary of all the key elements of TikTok creative, and if you’re considering whether TikTok might fit into your strategy, it’s definitely worth a look.


And with the holiday season approaching, now may be the time to take the plunge, and test the waters with TikTok ads. It won’t be for all brands, but given the platform’s continued growth, and its resonance with young users, in particular, it may well be an important addition to your digital marketing approach.  

You can check out the full TikTok Creative Solutions guide here.



WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats



WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:


Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.

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