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TikTok Launches Limited Test of New Viewer History Display

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TikTok Launches Limited Test of New Viewer History Display

TikTok has officially launched a limited test of its new ‘post view history’ option, which will enable users to see who among their followers has viewed their TikTok clips, if said viewers opt-in to letting their activity be tracked.

As you can see in this example, shared by social media expert Matt Navarra, some TikTok users are now being notified of the option, which only relates to users that you follow, or who follow you, providing another measure of insight into your TikTok community engagement.

The feature was first spotted in testing in January this year.

Some have expressed surprise at TikTok launching this as an option, given the potential for it causing more angst, if, say, people you’d rather avoid continuously show up in your viewed lists.

But for one, it only relates to people who are already in your TikTok community (so if it’s someone that you’re looking to avoid, you’ve likely already blocked them anyway). While also, TikTok actually used to share similar info, as a means to increase connections in the app.

TikTok post view history notification

TikTok stopped sending these notifications early last year, amid various investigations into its data sharing processes (and several high-profile cases of TikTok stalkers). But given that it was once an option, it’s not a huge surprise to see it come back, albeit in a different form.

Though what the actual, practical value of such might be is debatable

Maybe there’s something in this for aspiring influencers, in reaching out to potential collaborators who’ve checked out their stuff, or maybe it could work for hook-ups, if that’s what you want to use TikTok for.

But much like the same feature on LinkedIn, mostly, it seems pretty useless. I mean, it’s somewhat interesting to know that somebody from a company that you’d like to work for has checked out your profile – but if they did, and they didn’t feel compelled to get in touch, does it really matter?

The value seems of such even more limited on TikTok – but again, maybe there is something there in terms of potential business connections, and establishing contact with collaborators based on interest.

Either way, I can imagine a lot of people will opt in, though it’ll only lead to more questions about reach (maybe they’re not seeing my posts) and friendships (she’s not even checking out my clips).

Also, there is still the stalker element, which could lead to more potential angst and conflict.

TikTok has confirmed that this is in testing, with no plans for a full rollout as yet.



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‘Stop the hate’ online, UN chief pleads on Holocaust Day

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A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek

The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.

Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”

“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”

He accused social media platforms and advertisers of profiting off the spread of hateful content.

“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”

Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.

“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”

He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.

“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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The Most Visited Websites in the World – 2023 Edition [Infographic]

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The Most Visited Websites in the World - 2023 Edition [Infographic]

Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?

The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.

As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect – though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.

But there is a reason for that – this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.

In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.

You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.

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