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New Report Highlights TikTok’s Rising Value as a Promotional Option for SMBs

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New Report Highlights TikTok's Rising Value as a Promotional Option for SMBs

Facebook remains the main social media platform of focus for SMB promotions, but TikTok is on the rise, as more businesses look to the short-form video app to expand their opportunities.

That’s according to a new study by SMB support service Hello Alice, which surveyed over 7,000 small business owners to glean more insight into how they’re approaching their marketing in 2022.

You can read Hello Alice’s full study here, but in this post, we’ll take a look at some of the highlights.

First off, as noted, the survey looked at which social platforms businesses are using for marketing and outreach right now, which looks pretty much as you’d expect.

Facebook and Instagram remain the key platforms, with TikTok and Snapchat lower down the list. Twitter isn’t listed, but it looks like Twitter wasn’t mentioned in the survey question, so it’s only relative to the five platforms displayed.

The study also looked at how SMBs are gaining traction in each app, with Instagram coming out on top as the best option for organic promotion.

Hello Alice SMB report

Individual results will vary, but the reach and engagement potential of IG still offers a lot of value, even if it has gotten more cluttered of late.

But TikTok is clearly on the rise, and in another element, respondents indicated that TikTok is actually the best app for creative expression and storytelling.

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Hello Alice SMB report

Word is also getting around, with more SMBs now considering TikTok, based on other brand experiences.

Hello Alice SMB report

Indeed, among those that have been using TikTok for marketing, 58% indicated that the platform has positively affected their businesses, while 78% plan to increase their TikTok marketing investment. 

TikTok is also driving new creative uses of social media, which is another key consideration.

Hello Alice SMB report

There are some interesting notes here – nothing overly surprising, but it is interesting to see how TikTok is altering marketing approaches, not just as a rising, popular platform, but also in terms of creativity, and changing the way brands consider their efforts.

And with projections that the app will surpass 1.5 billion users this year, and user behaviors changing as a result of TikTok engagement, all brands should, at the least, be considering short-form content, and how TikTok may help them connect with their target market.

You can read Hello Alice’s full SMB digital marketing report here.

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

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LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.

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