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New Report Highlights TikTok’s Rising Value as a Promotional Option for SMBs

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New Report Highlights TikTok's Rising Value as a Promotional Option for SMBs

Facebook remains the main social media platform of focus for SMB promotions, but TikTok is on the rise, as more businesses look to the short-form video app to expand their opportunities.

That’s according to a new study by SMB support service Hello Alice, which surveyed over 7,000 small business owners to glean more insight into how they’re approaching their marketing in 2022.

You can read Hello Alice’s full study here, but in this post, we’ll take a look at some of the highlights.

First off, as noted, the survey looked at which social platforms businesses are using for marketing and outreach right now, which looks pretty much as you’d expect.

Facebook and Instagram remain the key platforms, with TikTok and Snapchat lower down the list. Twitter isn’t listed, but it looks like Twitter wasn’t mentioned in the survey question, so it’s only relative to the five platforms displayed.

The study also looked at how SMBs are gaining traction in each app, with Instagram coming out on top as the best option for organic promotion.

Hello Alice SMB report

Individual results will vary, but the reach and engagement potential of IG still offers a lot of value, even if it has gotten more cluttered of late.

But TikTok is clearly on the rise, and in another element, respondents indicated that TikTok is actually the best app for creative expression and storytelling.

Hello Alice SMB report

Word is also getting around, with more SMBs now considering TikTok, based on other brand experiences.

Hello Alice SMB report

Indeed, among those that have been using TikTok for marketing, 58% indicated that the platform has positively affected their businesses, while 78% plan to increase their TikTok marketing investment. 

TikTok is also driving new creative uses of social media, which is another key consideration.

Hello Alice SMB report

There are some interesting notes here – nothing overly surprising, but it is interesting to see how TikTok is altering marketing approaches, not just as a rising, popular platform, but also in terms of creativity, and changing the way brands consider their efforts.

And with projections that the app will surpass 1.5 billion users this year, and user behaviors changing as a result of TikTok engagement, all brands should, at the least, be considering short-form content, and how TikTok may help them connect with their target market.

You can read Hello Alice’s full SMB digital marketing report here.

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Instagram’s Testing New DM Labels to Help Manage Customer Interactions in the App

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Instagram’s Testing New DM Labels to Help Manage Customer Interactions in the App

This could be handy – Instagram’s developing a new set of message labels for business accounts, which would make it easier to manage customer interactions in your DMs.

As you can see in this example, posted by Sachin Shah, Instagram’s looking to add five new labels for your IG Direct messages, in order to help businesses better manage their interactions in the app.

Those five labels are:

  • Flag
  • Booked
  • Ordered
  • Paid
  • Shipped

That could be particularly helpful for SMBs who don’t have access to more complex CRM features, providing a simple way to stay on top of critical interactions for your brand.

The new labels would add to Instagram’s existing business DM features, including welcome messages and saved replies. Businesses on Facebook can also add similar labels to their chats, though they’re slightly different in application to these more specific tags.

And with over a billion people messaging businesses across Meta’s apps every week, and Meta looking to provide more ways to maximize connection and opportunity through its platforms, it makes sense for IG to lean into these behaviors where it can, and provide more tools to facilitate commerce and business engagement.

The new labels are in limited testing at present – we’ll keep you updated on any progress.



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