Connect with us

SOCIAL

TikTok Looks to Expand Content Horizons with New, Integrated ‘Stories’ Test

Published

on

TikTok Looks to Expand Content Horizons with New, Integrated 'Stories' Test


As TikTok continues its rapid ascent, with the app now on track to reach 1.5 billion users in 2022, it’s also seeking to expand its content horizons, with a view to increased monetization of that collective attention, and providing more capacity for creators to generate revenue from their clips.

Which is where this latest test comes in. As highlighted by social media expert Matt Navarra (via Kev Adriano), TikTok is making a change to its still experimental Stories feature, which would integrate TikTok Stories into the main ‘For You’ and ‘Following’ feeds in the app, as opposed to keeping its Stories element in its own separate space.

As you can see in this image, TikTok’s looking to integrate Stories creation into the main feed, which would essentially make Stories another content option, enabling users to create multi-frame sequences of clips and still images that users would then be able to view in-stream, just like any other clip.

Which is a big shift from how TikTok Stories were initially presented in August last year, with Stories added to a new left of screen sidebar, giving them a dedicated space, but also shifting users out of the main feed experience.

TikTok Stories

This updated format essentially merges Stories presentation into the focal stream, which seems like a much better way to go, as it doesn’t obscure the main screen with an intrusive side bar, while it would also expand Stories viewing, as they’d be included in your regular display, instead of an alternate element.

Users will also be able to view Stories from their connections and users that they don’t follow, adding a new content consideration in the app.

See also  How to Promote Your Business on TikTok Using Influencers [Infographic]

You can see in the below example how the new Stories format looks in-stream, with a blue ‘Story’ marker on the first frame, and an indicator at the bottom of the screen as to how many total frames are in the Story.

Users would then tap on the video to move to the next frame, which could take a moment for TikTok users to re-adjust to, with a new UI merged into the experience. But it could be a good way to maximize user engagement, while as noted, it would also add another way to build on TikTok’s content opportunities, with a view to expanded monetization potential in the app.

Advertisement

Stories would also be marked as such on user profiles, with a counter as to the total frames in each.

TikTok Stories

It still seems a little clunky, with the presentation looking more like a placeholder in some respects, but the feature is still in early testing, as TikTok works on integrating these new options with a view to an expanded launch some time in future.

If it makes it that far. It’s hard to say whether the format will work within the TikTok experience, or whether it will just annoy users with an alternative process for viewing content. Which is no doubt what TikTok is working to determine right now, and while it does seem like it could take a moment of adjustment, it may well be a good addition, which, as noted, could help TikTok broaden its content offerings in order to provide more opportunities for creators in the app.

See also  Facebook Has Launched Another Teen Focused App, This Time to Make Memes

TikTok has also expanded the maximum length for TikTok clips several times, while it’s also developing its live-stream commerce tools, providing more ways to reach its growing audience, and keep them engaged beyond the short clips that dominate the main feed. Which is one of the platform’s key focal points – while short clips are clearly the trend of the moment, if TikTok wants to capitalize on its opportunities, it needs to become more than just Vine 2.0.

Essentially, TikTok needs to become a fully-fledged social network, catering to a range of users, with a range of content options. That will ensure that can expand its appeal even further, while also increasing its ad surfaces.

Stories is just the latest experiment, but you can bet that TikTok is also testing a range of other content formats and options as it eyes the next phase of its global expansion.

Worth noting – the Chinese version of TikTok, ‘Douyin’, recently began testing ‘paid short dramas, allowing users to pay for individual episodes of longer, in-stream shows, as part of its own content expansion plans.

Maybe that’ll be TikTok’s next step.





Source link

Advertisement

SOCIAL

LinkedIn Updates Professional Community Policies to Better Reflect What’s Not Allowed in the App

Published

on

LinkedIn Updates Professional Community Policies to Better Reflect What's Not Allowed in the App

LinkedIn has announced an update to its Professional Community Policies, which dictate what’s allowed, and what’s not, within your various LinkedIn communications.

The updated policies aim to provide more insight into specific elements of in-app engagement – because people, especially women, are sick of LinkedIn being used as a hook-up site by overeager users who like the looks of their profile image.

That’s not the only reason, but definitely, reports of harassment via LinkedIn’s InMail have been rising.

As explained by LinkedIn:

“As part of our updated policies, we’re publishing a set of expanded resources for members to better understand our policies and how we apply them, including detailed examples of content that isn’t allowed and how we handle account restrictions. While harassment, hate speech, and other abusive content has never been allowed on LinkedIn, we’ve added what types of comments and behaviors go against our Professional Community Policies.”

In this updated format, LinkedIn’s new policy overview includes specific sections outlining what’s not allowed in the app, with links that you can click on for more information.

Follow the links and you’ll be taken to the relevant LinkedIn Help article on that topic, which also includes a section that shares more specific explainers on what’s not allowed in the app.

Advertisement
LinkedIn policies

The aim is to provide more direct insight into what you can’t do in the app, and with engagement continuing to rise across LinkedIn, it makes sense that, logically, LinkedIn is also going to see more interactions that violate these terms.

See also  TikTok unveils $200 million fund for U.S. creators

And as noted, women are disproportionately targeted by such activity.

A report by CTV Canada last year found that many female LinkedIn users regularly receive inappropriate messages from men, who’ll often reach out to tell women that they find them attractive. Fast Company reported in 2020 that posts from female users are often targeted with ‘derision, marginalization and even outright hate’, despite LinkedIn being a lass anonymous platform than others, while many other women have reported similar advances or attacks by users in the app.

LinkedIn does have a specific policy against ‘sexual innuendos and unwanted advances’, which now also includes more examples of what’s not allowed.

LinkedIn Community Policies

But the fact that this is even necessary is a little disconcerting – and really, this does seem to be the main focus of this new update, providing more context around what you can’t do in the app, which is really an expansion of general workplace etiquette and ethics.

It seems like that should be a given, and that all users should be able to engage in a professional manner, but of course, as with any widely used platform, there will always be some that push the boundaries, and break the rules, especially if those regulations are unclear.

Which is what LinkedIn’s seeking to clarify, and hopefully, this new format will make it easier for people to understand what they can and can’t do in the app.

You can check out LinkedIn’s updated Professional Community Policies here.

Source link

Advertisement
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending