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New Report Highlights the Rise of Social Media Shopping [Infographic]

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New Report Highlights the Rise of Social Media Shopping [Infographic]


While eCommerce has seen a big rise over the past two years as a result of the pandemic, social media platforms have also been working to get in on the action, by providing more direct buying options in-stream, helping users to both find and buy items without ever leaving their apps.

But are consumers getting more comfortable with in-stream shopping, and providing their payment details direct to each platform?

It would seem that they are, according to the latest research from The Influencer Marketing Factory, which surveyed over 1000 US consumers in early December last year to get their perspectives on social commerce – which, as IMF notes, is direct, in-stream buying, not referring users to a third-party website for purchase.

Of specific note – 57% of respondents indicated that they have made a purchase during a live-stream. That’s another indicator as to why Instagram, Facebook, YouTube, Pinterest, and TikTok are all investing in live-stream commerce as a way to push their own shopping options.

Evolving user behaviors is key, getting people so used to paying money within social apps that shopping becomes second nature. Expect to see a bigger push on in-stream payments, in varying form (subscriptions, donations, etc.) as each platform looks to prompt more in-app spending, with a view towards encouraging direct shopping.

And based on these stats, that push will indeed yield benefits.

You can check out the infographic summary below, while you can download The Influencer Marketing Factory’s full report here.

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New Screenshots Highlight How Snapchat’s Coming ‘Family Center’ Will Work

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New Screenshots Highlight How Snapchat's Coming 'Family Center' Will Work

Snapchat’s parental control options look close to launch, with new screenshots based on back-end code showing how Snap’s coming ‘Family Center’ will look in the app.

As you can see in these images, shared by app intelligence company Watchful (via TechCrunch), the Family Center will enable parents to see who their child is engaging with in the app, along with who they’ve added, who they’re following, etc.

That could provide a new level of assurance for parents – though it could also be problematic for Snap, which has become a key resource for more private, intimate connection, with its anti-public posting ethos, and disappearing messages, helping to cement its place as an alternative to other social apps.

That’s really how Snap has embedded its niche. While other apps are about broadcasting your life to the wider world, Snap is about connecting with a small group of friends, where you can share your more private, secret thoughts, without concern of them living on forever, and coming back to bite you at a later stage.

That also, of course, means that more questionable, dangerous communications are happening in the app. Various reports have investigated how Snap is used for sending lewd messages, and arranging hook-ups, while drug dealers reportedly now use Snap to organize meet-ups and sales.

Which, of course, is why parents will be keen to get more insight into such, but I can’t imagine Snap users will be so welcoming of an intrusive tool in this respect.

But if parents know that it exists, they may have to, and that could be problematic for Snap. Teen users will need to accept their parents’ invitation to enable Family Center monitoring, but you can see how this could become an issue for many younger users in the app.

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Still, the protective benefits may well be worth it, with random hook-ups and other engagements posing significant risks. And with kids as young as 13 able to create a Snapchat account, there are many vulnerable youngsters engaging in the app.

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But it could reduce Snap’s appeal, as more parents become aware of the tool.

Snapchat hasn’t provided any further insight into the new Family Center, or when it will be released, but it looks close to launch based on these images.  

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