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TikTok Publishes New Marketing Playbook for Auto Dealers

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TikTok Publishes New Marketing Playbook for Auto Dealers

When you think of the key promotion platforms for cars, TikTok likely doesn’t immediately spring to mind. But according to research more than 40% of TikTok users are planning to buy or lease a car in the next six months, which actually makes it a valuable consideration for automakers and marketers in connecting with relevant, engaged and viable consumers.

With this in mind, TikTok has released a new Auto Dealers Playbook, which provides key insights and notes for auto dealers looking to maximize their promotional efforts in the app.

You can download the 78-slide Auto Dealers’ Playbook here (with email sign-up), but in this post, we’ll take a look at some of the highlights.

First off, TikTok provides some overall notes on the platform’s cultural influence and usage.

That’s a lot of time spent in-app, and it’s this larger shifting of consumption process that makes TikTok a bigger consideration in reaching engaged, active audiences.

TikTok also notes that it has reach to key auto buyer segments.

TikTok auto playbook

As well as key influencers of the same.

TikTok auto playbook

Again, you might not immediately think of TikTok as a critical platform for connecting with auto buyers, but these stats show that there is significant, influential power in the app.

The guide then provides some notes on TikTok marketing strategy, and how to build your in-app presence.

TikTok auto playbook

There’s also a range of creative best practice tips and approaches.

TikTok auto playbook

Along with case study examples to inform your thinking.

TikTok auto playbook

Finally, TikTok also outlines more specific elements to help guide your approach, including essential tips, ad formats, bidding options and more.

TikTok auto playbook

There’s a heap more advice and notes in the full guide, which you can download here, and it’s definitely worth a look for auto dealers, or even those not in the auto sector who are looking for new ways to build a TikTok presence.

Some interesting food for thought for your strategic planning.

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Persuading Anyone Is as Simple as this Technique Proven by a Leading Psychologist. It Comes Down to 4 Simple Words

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Persuading Anyone Is as Simple as this Technique Proven by a Leading Psychologist. It Comes Down to 4 Simple Words

You can read this article to find out — but, of course, it’s your choice. Much of what we do in life is an act of persuasion. As a father to two small children, I can tell you that at any moment in my day-to-day life, I am trying (usually failing) to convince the two little ones to do something: …

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Snapchat Provides Posting Tips on How to Maximize Your Platform Presence

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Snapchat Provides Posting Tips on How to Maximize Your Platform Presence

Looking to build your organic presence on Snapchat, and maximize your reach and resonance with Snap users?

This might help – this week, Insider got hold of a pitch deck that Snap has been sending to users that have been selected for its ‘Snap Stars’ influencer promotion program.

Snap Stars, as Snapchat describes, are:

…public figures or creators who bring some of the best and most entertaining content to Snapchat. Through their unique perspectives, Snap Stars give their audiences unprecedented access into a diverse and global set of interests, including the arts, beauty, news, gaming, music and more.”

By joining the program, Snap Stars are eligible to have their content featured across the app, and once creators are accepted into the program, Snapchat provides them with a range of notes on how to make more effective, app-specific images and clips.

As per Insider, those tips include:

  • Focusing on ‘day in the life experiences’ by posting 20 to 50 Snap stories a day, so that subscribers are engaged for longer
  • Posting directly to the Snap Map, a feature that allows Snapchat users to see each other’s location, so that users who aren’t subscribed can easily discover your content
  • Making a strong ‘tile’ on your feed, which is the most recent Snapchat photo or video taken
  • Captivating viewers in the first one to three snaps so they watch the whole story
  • Encouraging non-subscribers to subscribe a few times a week, and subscribers to turn on story notifications
  • Using captions, since a lot of people watch stories with sound off
  • Balancing commercial content with authentic personal content

So, that’s a lot – 20 to 50 Snaps every day is a big commitment, and it’s likely going to be hard for most people or businesses to provide consistently entertaining content at that scale.

But as with all social platforms, maintaining consistency, and building presence is important, and showing up is a big part of that. As such, it’s not surprising that Snap’s pushing regular posting. But even then, it’s a lot.

And do people really like that ‘day in the life’ stuff – like ‘Going to the shops’, ‘At the shops’, etc.?

I’ve seen many wannabe Snapchat do this, and it feels like overkill – but I guess, if you’re entertaining, and you know the platform, that could help to further ingratiate your profile with your audience.

Posting direct to the Snap Map is another interesting tip, which could help to improve discovery, while managing how your profile appears in the app is another opportunity to get attention.

Most of the tips here are pretty straightforward, and what you’ve likely read before. But the output rate that Snap recommends is significant.

Then again, this is for users that Snap wants to turn into platform-specific influencers, so it may not relate to people not in that category. Still, some interesting food for thought.

Time to start Snapping your every activity throughout the day.

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LinkedIn Adds New Option to Share a Post with Multiple Members at Once

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LinkedIn Adds New Option to Share a Post with Multiple Members at Once

LinkedIn has added a new option to forward a LinkedIn feed post to multiple members at once, while you’ll also now be able to create a new group message when forwarding a post.

As you can see in this sequence, you’ll now be able to select multiple recipients when sharing a LinkedIn post, with the capacity to either forward the post to each member separately, or create a new chat group with the selected users. You can also add a personal note to your message to include your own thoughts or points.

It could be a good way to spark more in-depth discussions in the app, and encourage engagement, while you could also use this to introduce connections to each other over shared interests.

With more social media interactions switching to DMs, every platform is now working to optimize DM sharing, and provide additional ways to lean into more private engagement behavior.

LinkedIn also recently added new DM tagging options, to help categorize your messages, along with itsFocused Inbox’ approach, which separates your Inbox messages into ‘Featured’ and ‘Other’ folders, which can also help to streamline engagement.

LinkedIn recently reported that conversations in the app are up nearly 20% year-over-year, which is why it’s now looking to improve its DM options, and facilitate even more of these conversations.

And again, the broader usage shift has seen more and more people shying away from public posting, and the angst that can come with it, to enclosed group sharing – which LinkedIn is looking to better facilitate with this update.

LinkedIn’s rolling out the new multi-forwarding option to all users from this week.

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