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TikTok Shares New Insights into How SMBs are Maximizing Their On-Platform Presence



TikTok has released the second element of its new ‘Behind the Business’ series, which provides tips and insights for SMBs that are looking to utilize the platform within their digital marketing approach.

The first part of the series highlighted video tips and techniques to help make your TikTok clips stand out, while this new set takes a more in-depth look at how small business owners are really using TikTok to increase audience connection, and boost their market presence.

The first video, for example, looks at whether TikTok is a fit for your business.

Other videos provide posting best practices and community-building tips, while there’s also a collection of direct insights from SMB owners as to what they believe are the true keys to TikTok success.

It’s worth checking out the clips, which are all around a minute and a half long, if you have any interest in building a presence on TikTok, or are just wondering what other brands are getting from the platform, and how they’re using it.

And while most of the advice is fairly broad, there are some good notes – and the fact that they come from businesses that are actually posting on the platform adds some extra value to the insights shared.

TikTok is still on the rise, and remains at the top of the app store charts, with predictions that it will reach a billion active users at some stage this year. That’s why it’s the platform that the most SMBs want to learn more about, and if you’re in that boat, then this new video series is definitely worth your time.


You can watch all the TikTok ‘Behind the Business’ videos here.

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New Screenshots Highlight How Snapchat’s Coming ‘Family Center’ Will Work



New Screenshots Highlight How Snapchat's Coming 'Family Center' Will Work

Snapchat’s parental control options look close to launch, with new screenshots based on back-end code showing how Snap’s coming ‘Family Center’ will look in the app.

As you can see in these images, shared by app intelligence company Watchful (via TechCrunch), the Family Center will enable parents to see who their child is engaging with in the app, along with who they’ve added, who they’re following, etc.

That could provide a new level of assurance for parents – though it could also be problematic for Snap, which has become a key resource for more private, intimate connection, with its anti-public posting ethos, and disappearing messages, helping to cement its place as an alternative to other social apps.

That’s really how Snap has embedded its niche. While other apps are about broadcasting your life to the wider world, Snap is about connecting with a small group of friends, where you can share your more private, secret thoughts, without concern of them living on forever, and coming back to bite you at a later stage.

That also, of course, means that more questionable, dangerous communications are happening in the app. Various reports have investigated how Snap is used for sending lewd messages, and arranging hook-ups, while drug dealers reportedly now use Snap to organize meet-ups and sales.

Which, of course, is why parents will be keen to get more insight into such, but I can’t imagine Snap users will be so welcoming of an intrusive tool in this respect.

But if parents know that it exists, they may have to, and that could be problematic for Snap. Teen users will need to accept their parents’ invitation to enable Family Center monitoring, but you can see how this could become an issue for many younger users in the app.


Still, the protective benefits may well be worth it, with random hook-ups and other engagements posing significant risks. And with kids as young as 13 able to create a Snapchat account, there are many vulnerable youngsters engaging in the app.

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But it could reduce Snap’s appeal, as more parents become aware of the tool.

Snapchat hasn’t provided any further insight into the new Family Center, or when it will be released, but it looks close to launch based on these images.  

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