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Facebook Delays Taking a Cut on Paid Events and Fan Subscriptions till 2023, Criticizes Apple’s Fees

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Facebook CEO Mark Zuckerberg is not happy with Apple, and he’s not afraid to call them out by name in airing his grievances.

As you can see here, Zuckerberg has today announced that its creator revenue tools, including paid online events, fan subscriptions and badges, will remain free for creators to use up until 2023.

Facebook announced that these tools would be free on launch last year, with the understanding that this was a measure put in place to help those impacted by the pandemic, and that Facebook would, eventually, look to take a cut of these paid tools as part of its future revenue strategy.

Which is still the case, but given the ongoing impacts of the pandemic, Facebook’s keeping them free for now, while Zuck has also directly called out Apple’s 30% fee for in-app subscriptions on iOS, noting that Facebook won’t be so greedy in its eventual revenue share strategy.

Tensions have been simmering between the tech giants since last June, when Apple announced its coming IDFA update, which would alert all app users to the data that each app tracks on them, via prominent pop-ups on screen. The prompts then give users the capacity to block data tracking, limiting the insight available for digital advertisers.

Apple ATT prompt

Which is a potentially significant headache for Facebook, which not only tracks a lot of user data within its apps, but also doesn’t have the best reputation for how it uses and protects such info, given the Cambridge Analytica scandal and other similar incidents. 

That will likely see a lot of users cutting Facebook’s data access off in particular, and because of this, Facebook has launched various public attacks on Apple’s new process, even calling on users to oppose the update as it will hurt small businesses.

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As Zuckerberg explained back in January, during a Facebook earnings call:

“Apple has every incentive to use their dominant platform position to interfere with how our apps and other apps work, which they regularly do to preference their own, Apple may say that they’re doing this to help people, but the moves clearly track their competitive interests.”

Apple, of course, says that its new privacy options are merely moving in line with rising public expectation around such, and giving people more control over how their data is used. Which may well be true, but both explanations also fit, in some ways, and Facebook isn’t the only company that’s voiced strong opposition to Apple’s high App Store fees.

Indeed, Epic Games, the maker of the popular FPS game Fortnite, is currently in the midst of a court challenge against Apple over the 30% fee that Apple applies to in-app purchases. Epic’s argument is that Apple has no stake in such purchases once the app has been downloaded, with The App Store no longer playing a role in the transaction. If that the 30% fee were removed, Epic has argued that it would be able to better serve its audience with lower charges, facilitating business growth and expansion, which it claims is being limited by Apple’s policies.

The eventual outcome could see Apple reducing its stake, but the chances of Apple dropping it in any significant way, or eliminating such entirely, appear slim. But with the bigger platforms continuing to make noise, particularly in the case of tools designed to help creators make money, and deal with the impacts of the pandemic, maybe the added pressure will eventually weigh on Apple, or at the least, prompt further scrutiny from regulators.

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Apple did grant a temporary waiver of its 30% fee on funds raised through Facebook’s paid events last Setpember, so there has been some small signs of flexibility in the company’s generally hardline approach.

But it’s still standing firm for the most part, and doesn’t appear to be softening its stance as yet.

In addition to Facebook’s decision to delay taking any cut of its new paid options for the next two years, Zuckerberg also announced a new payout interface, which will show creators how different companies’ fees and taxes are impacting their earnings.

Facebook fees breakdown

As you can see, the new listing will clearly display where every cent of your revenue goes from your Facebook events and subscriptions – which, aside from adding transparency, also seems like a way to re-direct even more anger towards Apple and Google for the cut that they take. 

That, Facebook would be hoping, will help to add more pressure on the company to re-think its approach, but given the history, I wouldn’t be expecting Apple to bend so easy.

Maybe, it’ll just look for more ways to hit Facebook back instead, and the sparring match will continue – or maybe, eventually, it will see a significantly reduced share going to the tech giants, and more money getting into creators’ pockets instead. 

I mean, you can hope for the latter, but the former, right now, seems, more likely.

Socialmediatoday.com

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5 Trends that will Dominate Influencer Marketing in 2022 [Infographic]

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5 Trends that will Dominate Influencer Marketing in 2022 [Infographic]


Is influencer marketing part of your digital marketing strategy for 2022?

With the rise of more creative, more native-aligned platforms and spaces, brands are increasingly relying on influencers to connect with new audiences, while the growing use of AR and other new technologies also necessitates a familiarity with platforms that takes time and knowledge to maximize.

Influencers can be a great avenue in streamlining such process, but you have to know your audience, and what kinds of influencers they’re tuning into, in order to get the most out of your influencer marketing efforts.

To provide some more context on this, the team from SocialPubli has put together this overview of five key influencer marketing trends of note for 2022. And while these notes won’t address all of the info you need, they could help you formulate a better outreach strategy, based on the latest trends and shifts within the creator space.

Check out the full infographic listing below.



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Twitter Publishes New Industry Trend Reports Based on Rising Areas of Tweet Engagement

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Twitter Publishes New Industry Trend Reports Based on Rising Areas of Tweet Engagement


Twitter has published a new range of industry reports, based on rising trends, in order to provide more context as to the key elements of focus among its userbase in each sector.

The new trend reports, which Twitter’s collectively calling its ‘Birdseye Report’, were compiled by Twitter data partners, including Hootsuite, Meltwater, Sprinklr and more. Each partner took on a specific element of expanded Twitter conversation, giving each discussion and industry dedicated focus, providing in-depth insight into the latest key shifts in the app.

You can download all the Birdseye Reports here, but in this post, we’ll look at some of the key highlights.

First off, the reports are based on a range of key tweet trends over the past year.

Those trends include:

  • Digital First – Digital Ethics, Cyber Individuality and Metaverse dominated the technology conversation on Twitter
  • The Crypto Craze – “Crypto” mentions on Twitter increased 549% in 2021
  • Future of Sports – Tweets around the metaverse + sports rose 6,024%
  • Bring the Sweets Back – Conversations around nostalgia for sweets, chocolate and candy grew 55% between January and October 2021
  • Mental Health Matters – Monthly “mental health” mentions from 2019 to 2021 on Twitter grew 44.7%

As you can see here, you can select the specific sector report you want to read, all of which are available via email sign-up – though you can select not to have Twitter or the providing company contact you as a result of your interest.

Each report covers the top trends in each sector, based on tweet discussion, which points to rising areas of opportunity and focus for your tweet marketing.

Twitter Birdseye Report

As you can see here, the reports include both broad trend results, like these, highlighting bigger shifts in each sector, as well as more specific tweet engagement shifts, relative to key focus elements.

Twitter Birdseye Report

Those insights could help to shape your marketing approach, while each report also includes a range of more in-depth pointers and data points to help guide your understanding of what the Twitter audiences is most interested in. 

Twitter Birdseye Report

There are also demographic insights: 

Twitter Birdseye Report

As well as summary points for each, helping to ensure marketers can make the most of each report:

Twitter Birdseye Report

There’s a heap of great insight here, and if you’re working in any of the highlighted sectors, and are looking to improve your Twitter approach, it’s definitely worth downloading the data and checking out the findings.

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Even if you’re not looking to improve your Twitter strategy, it’s likely worth getting access to the insights and seeing what people are most interested in for each segment.

You can download all the Twitter Birdseye reports here.





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92-year-old Malawian music legend finds fame on TikTok

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92-year-old Malawian music legend finds fame on TikTok


Fame at 92: Malawian music legend Giddes Chalamanda has notched up millions of views on TikTok – Copyright AFP Bertha WANG

Jack McBrams

At 92, Giddes Chalamanda has no idea what TikTok is. He doesn’t even own a smartphone.

And yet the Malawian music legend has become a social media star, with his song “Linny Hoo” garnering over 80 million views on the video-sharing platform and spawning mashups and remixes from South Africa to the Philippines.

“They come and show me the videos on their phones, but I have no idea how it works,” Chalamanda told AFP at his home on the edge of a macadamia plantation, about 20 kilometres (12 miles) from Malawi’s main city Blantyre.

“But I love the fact that people are enjoying themselves and that my talent is getting the right attention,” he said, speaking in Chewa.

Despite his grey hair and slight stoop, the nonagenarian singer and guitarist, who has been a constant presence on the Malawian music scene for seven decades, displays a youthful exuberance as he sits chatting with a group of young fans.

He first recorded “Linny”, an ode to one of his daughters, in 2000.

But global acclaim only came two decades later when Patience Namadingo, a young gospel artist, teamed up with Chalamanda to record a reggae remix of “Linny” titled “Linny Hoo”.

The black-and-white video of the recording shows a smiling, gap-toothed Chalamanda, nattily dressed in a white shirt and V-neck sweater, jamming with Namadingo under a tree outside his home, with a group of neighbours looking on.

The video went viral after it was posted on YouTube, where it racked up more than 6.9 million views. Then late last year, it landed on TikTok and toured the globe.

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Chalamanda only learned of the song’s sensational social media popularity from his children and their friends.

Since then he and Namadingo have recorded remixes of several others of his best-known tracks.

His daughter Linny’s 16-year-old son Stepson Austin told AFP that he was proud of his grandfather’s longevity.

“It is good that he has lived long enough to see this day,” said the youngster, who himself aspires to become a hip-hop artist.

Born in Chiradzulu, a small town in southern Malawi, Chalamanda won fame in his homeland with lilting songs such as “Buffalo Soldier” in which he dreams of visiting America and “Napolo”.

Over the past decade, he has collaborated with several younger musicians and still performs across the country.

– ‘Dance around the world’ –

On TikTok, DJs and ordinary fans have created their own remixes as part of a #LinnyHooChallenge.

“When his music starts playing in a club or at a festival, everyone gets the urge to dance. That is how appealing it is,” musician and long-time collaborator Davis Njobvu told AFP.

“The fact that he has been there long enough to work with the young ones is special.”

South Africa-based music producer Joe Machingura attributed the global appeal of a song recorded in Chewa, one of Malawi’s most widely-spoken languages, to the sentiments underlying it.

“The old man sang with so much passion, it connects with whoever listens to it,” he said, adding: “It speaks to your soul.”

Chalamanda, a twice-married father of 14 children, only seven of whom, including Linny, are still alive, said he has no idea how to secure royalties for the TikTok plays.

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Chalamanda and his wife hope to benefit financially from his new-found stardom.

“I am just surprised that despite the popularity of the song, there is nothing for me,” he said. “While I am excited that I have made people dance all around the world, there should be some gain for me. I need the money.”

His manager Pemphero Mphande told AFP that he was looking into the issue and the Copyright Society of Malawi said it was ready to assist.

Arts curator Tammy Mbendera of the Festival Institute in Malawi credited platforms like TikTok with creating new opportunities for African talent.

“With songs from our past especially, they were written with such profoundness that they still can resonate today,” she said.

“All one has to do really, is get the chance to experience it, to acknowledge its significance. I think that’s what happened here.”



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