Connect with us

SOCIAL

TikTok Suspends Planned Data Usage Policy Change Amid New EU Investigation

Published

on

TikTok Updates Ad Policies to Limit Unwanted Exposure Among Younger Users in Europe

This doesn’t look great for TikTok, which is already under scrutiny in several regions.

Today, TikTok has confirmed that it has suspended a planned change to its privacy policy relating to the use of user insights for targeted advertising, amid questions over whether the change is actually legal under the latest EU provisions for data protection and control.

Last month, TikTok began showing users in Europe, the UK and Switzerland new, in-app notifications informing them of the upcoming change to its data collection policies.

As you can see, within these new pop-up alerts, TikTok explained that, as of July 13th (i.e. tomorrow), it would look to use ‘legitimate interests’ as a legal basis for ad personalization, as opposed to seeking explicit user consent for utilizing personal data within its ad targeting process.

The difference here is significant – under EU law, the ‘legitimate interest’ provision comes under a different category to personalized data tracking, and avoids the need to ask users for explicit consent to use their personal info. That would essentially enable TikTok to continue serving personalized ads without having to ask for user permission, which is what the EU’s ePrivacy Directive is designed to facilitate, giving people more control over how their data is used.

The ‘legitimate interest’ provision is somewhat similar to ‘fair use’ within press coverage, with media outlets able to use certain content and references if it’s arguably within the public interest. Legitimate interest is the same, in that a company can argue that it’s within the interests of both the company and users that it utilizes such insights.

Targeted advertising is not what this provision was designed to cover, but TikTok was hoping to use the loophole to ensure optimal performance of its ads.

Indeed, in a statement on its decision to pause the update, pending an EU investigation, TikTok said that:

“We believe that personalized advertising provides the best in-app experience for our community and brings us in line with industry practices, and we look forward to engaging with stakeholders and addressing their concerns.

Of course, TikTok knows full well that this was not what the ‘legitimate interest’ provision was designed for, and it was trying to sneak it in under the radar. Which makes some sense, in a certain reading of the law as it stands – but it’s not exactly a great way for the platform to endear itself to regulators, and ensure ongoing partnership within the sector.

As noted, amid TikTok’s ongoing rise, questions continue to swirl around the safety of the app, and how it uses people’s data, both in terms of targeted ads and, potentially, with respect to requests for info from the Chinese Government.

Last month, an FCC Commissioner in the US called on both Apple and Google to ban TikTok from their app stores, due to concerns that the app could be used as a surveillance tool, of sorts, by the Chinese Government. TikTok has since sought to reassure US users that their data is safe.

Also last month, TikTok was found to be failing in its duty to protect children from hidden advertising and inappropriate content, in breach of EU rules, another concern for the app in the European region.

This latest issue will not help to improve relations between the app and EU regulators, and could well spark a new round of scrutiny on its other business practices and impacts, which could again put its future in jeopardy.

It seems unlikely TikTok would be fully banned, given its rising presence and usage around the world. But as the CCP continues to bristle with various other governments, questions will remain – while issues and violations like this do nothing to help the app establish better working relationships with relevant authorities, who could decide on its ultimate fate.

It seems unlikely, but also not impossible. TikTok is the app of the moment, and the key place to be in many respects. But its future may still be questionable in a broader sense.



Source link

SOCIAL

Things May Finally Be Looking Up for Meta Stock

Published

on

Things May Finally Be Looking Up for Meta Stock

Last year was brutal for Meta Platforms (META 3.01%). The Facebook, Instagram, WhatsApp, and Messenger parent’s ad revenue suffered as a weak macroeconomic environment and changes to ad tracking and measurement on Apple‘s mobile operating system combined to create a significant headwind.

This headwind wreaked havoc on the stock, with shares of the tech company declining 65% last year. But The Wall Street Journal reported on Friday that there may be some signs of improvement in Meta’s business — something that could prove to be a catalyst for the stock.

Here’s a look at why 2023 could be a decent year for Meta’s business and possibly its stock, too.

Meta’s nightmare 2022

It’s not surprising that Meta’s stock took a beating last year. The bad news started early in 2022, when Meta reported its fourth-quarter 2021 results and said first-quarter revenue growth would slow dramatically due to Apple’s iOS changes, a weak macroeconomic environment, and a shift of user engagement within the company’s apps to its TikTok-like Reels format, which was monetizing at a lower rate than its more mature formats. 

These trends largely persisted throughout 2022, as revenue growth decelerated dramatically in Q1 and turned negative by Q2. Revenue growth continued to decline on a year-over-year basis in Q3, and management said it expected fourth-quarter revenue to decline between 3% and 11% year over year. The midpoint of this range would be worse than the company’s 4% revenue decline in Q3.

A turnaround may be underway

While Meta’s performance was dismal last year, management emphasized on several occasions that it was confident it could turn things around eventually. In particular, the social media company believed it would be able to build out solutions to make its ad tracking and measurement less reliant on Apple’s mobile operating system’s capabilities. Further, Meta said throughout the year that even though its Reels format may be a headwind today, it would become a tailwind as the company improved its monetization.

Based on a report from WSJ on Friday, Meta has been making progress on these fronts. Investment in artificial intelligence tools to improve ad-targeting and forecasting and a shift to ad products that are less reliant on Apple’s mobile operating system are paying off, WSJ reports. “Executives told employees in October that Meta expected to begin rebounding from Apple’s change as soon as that quarter, which ended Dec. 31,” wrote WSJ‘s Jeff Horwitz and Salvador Rodriguez, citing “internal documents” at Meta.

Of course, it’s still impossible to know what Meta’s fourth-quarter results may look like. We’ll find out when the company reports fourth-quarter results on Feb. 1. It’s worth noting that Meta’s third-quarter report was released toward the end of October — the same month WSJ said executives reported these improvements to employees, and almost a month into Q4. Management, therefore, likely attempted to conservatively bake in any improvements it was seeing into its fourth-quarter revenue guidance.

While it’s possible Meta surprises to the upside for its fourth-quarter 2022 results, the internal documents WSJ cites at least provide an encouraging backdrop for a potential turnaround in the company’s top-line trajectory in 2023.

Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool’s board of directors. Daniel Sparks has no position in any of the stocks mentioned. His clients may own shares of the companies mentioned. The Motley Fool has positions in and recommends Apple and Meta Platforms. The Motley Fool recommends the following options: long March 2023 $120 calls on Apple and short March 2023 $130 calls on Apple. The Motley Fool has a disclosure policy.

Source link

Continue Reading

SOCIAL

Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Published

on

Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Looking to map out your content calendar for the year ahead?

This will help – Twitter has published its annual events calendar, which highlights all of the key dates and celebrations that you need to keep in mind in your planning.

The interactive calendar provides a solid overview of important dates, which could assist in your strategy. You can also filter the list by region, and by event type.

Twitter marketing calendar 2023

You can also download any specific listing, though the download itself is pretty basic – you don’t get, like, a pretty calendar template that you can stick on your wall or anything.

Twitter marketing calendar 2023

Twitter used to publish downloadable calendars, but switched to an online-only display a couple of years back. Which still includes all the same info, but isn’t as cool looking.

Either way, it may help in your process, as you map out your 2023 approach.

In addition to this, Twitter’s also published an overview of some of the major events that it’ll be looking to highlight in the app throughout the year, along with a pitch to advertisers, amid the more recent chaos at the app.

As per Twitter:

We’re moving more quickly than ever, and we’re still the place people turn to see and talk about what’s happening. A great example is the recent FIFA Men’s World Cup. We saw a whopping 147B impressions of event-related content on the platform, up nearly +30% from 2018. We also generated 7.1B views on World Cup video1, with everything from memes to nail-biter outcomes to history being made.”

There’s also this:

Not only is Twitter alive with content and conversation around big moments, but we are also growing. We saw global mDAU acceleration in Q4 to 253.1M, driven by an average sign-up rate of more than 1 million new daily users across Q42.”

That’s the first official usage stat Twitter has shared since Elon Musk took over at the app, and is a significant jump on the 238 million mDAU that Twitter reported in Q2 last year, its last market update before the sale went through.

It’ll be interesting to see if that usage level holds, as Twitter works through its latest changes and updates.

You can check out Twitter’s 2023 marketing calendar here.



Source link

Continue Reading

SOCIAL

‘Stop the hate’ online, UN chief pleads on Holocaust Day

Published

on

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek

The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.

Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”

“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”

He accused social media platforms and advertisers of profiting off the spread of hateful content.

“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”

Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.

“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”

He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.

“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”

Source link

Continue Reading

Trending

en_USEnglish