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Instagram Launches Initial Test of New ‘Creator Marketplace’ Influencer Discovery Platform

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It’s been in development for some time, and today, Instagram has launched an initial test of its Creator Marketplace for Instagram specifically.

As you can see in this screenshot, much like Facebook’s Brand Collabs Manager platform, Instagram’s Creator Marketplace will enable advertisers to search for potential creators to partner with on campaigns.

As explained by Instagram:

Instagram’s creator marketplace is a new destination that allows brands to find creators they may want to connect with. They can use the desktop experience within Meta Business Suite to filter creators by gender, age, number of followers and interests. They’ll also be able to filter for creators based on the demographics of their engaged audience, using filters including gender, age, interests, country and city; see creators who have expressed interest in working with them, have tagged them or follow them; see similar creators to those they’ve already found through the filters; and add creators to saved lists.”

In other words, it’s a comprehensive tool for finding potential creative partners for campaigns, which could be hugely valuable, especially given the increasing focus on Reels, which requires in-depth knowledge of trends and usage behaviors to maximize appeal and resonance.

Through the new Creator Marketplace, brands will be able to manage the full campaign process, in partnership with their chosen creators, including details like desired deliverables, payment, and other information.

“Any messages brands send creators will land in a newly created Partnerships Messages inbox. Creators can respond to brands and coordinate with them directly within the Instagram app.”

That could make it much easier to manage your Instagram influencer campaigns – and as noted, with new creative trends and usage behaviors in the app, it may well be an essential pathway to maximizing your marketing performance in the app.

But it’s not widely available yet. Instagram says that the Creator Marketplace platform is currently being tested on an invite-only basis with brands active in the US.

So you can’t sign-up just yet. But it’s coming soon, and it could well become a key tool in your Instagram marketing toolkit.



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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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