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Trump social network expects February 21 launch

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Trump social network expects February 21 launch


Former US president Donald Trump’s ‘Truth Social’ app is expected to be available on February 21, 2022, according to a listing at Apple’s App Store – Copyright AFP/File Asif HASSAN

Former US president Donald Trump’s media group is aiming to launch its long-promised social network in February, according to a listing at Apple’s App Store.

A “Truth Social” app is “expected” to be available on February 21, the listing showed, and will have features similar to online connection tools found at Facebook.

The 75-year-old was thrown off Twitter — his preferred communication conduit while president — as well as Facebook and YouTube after last year’s January 6 insurrection, in which a mob of Trump supporters, riled up by his repeated false claims that the November 2020 election was stolen from him, assaulted the US Capitol.

Trump says the new platform will be an alternative to Silicon Valley internet companies that he says are biased against him and other conservative voices.

The social network is currently being used by invited guests as it readies for public launch, according to Trump Media and Technology Group.

President Joe Biden on Thursday savaged Trump’s “lies” and attempt to overturn the 2020 election, vowing on the first anniversary of the January 6 Capitol riot that he would let no one put a “dagger at the throat of democracy.”

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After largely ignoring Trump for a year, Biden took off the gloves, describing the Republican as a cheat whose ego wouldn’t let him accept defeat and whose supporters almost shattered US democracy when they stormed Congress to prevent certification of the election.

Trump, who has spent the last year spreading conspiracy theories about his election loss to millions of followers, quickly fired back with a series of statements doubling down on his lie about the “rigged” election and dismissing Biden’s speech as “political theater.”

Truth Social will join an already crowded market of social networks popular among conservatives and members of the far-right.

Gettr was launched in early July by a former Trump adviser, while Parler and Gab are already favored by the real estate mogul’s supporters.



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Social media: Past failures provided the steps for today’s giants to climb

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Social media threatening press freedom: Nobel laureate

Social media operators face a conundrum dealing with content labeled satire, which may also be harmful misinformation. — © AFP

When you consider successful social media there is a tendency to veer towards platforms like TikTok that have seen astronomical success in their short availability, or perhaps YouTube and the ability it has given creators to generate a steady income from uploading content.

However, not all social media is successful. Some platforms were successful for a period; others straightforward ‘failures’, although each arguably paved the way to establish what the collective entity of social media.

Recently the firm Higher Visibility analyzed social media sites over the past thirty years in a bid to discover those that ‘failed’ by losing popularity or ceased to exist altogether. Following this, Higher Visibility monitored where these sites sat when compared to modern social media platforms that continue to be widely used. By social media, this refers to platforms that enable users to create and share content or to participate in social networking.

After assessing the social media sites over the past thirty years, High Visibility gathered information from Statista and site information pages to discover the year they were created, the year they closed down or lost popularity (if applicable), and their highest monthly active users.

Whether any social media platform truly failed is contentious, since  many of these platforms offered learning opportunities and paved the way for the platforms in common use today. 

Taking some examples, Vine, a platform launched in 2013 saw rapid growth due to 6-second looping videos that could be experimented with to achieve creative results. Yet what was once the attraction point of the platform quickly became its downfall, with former executives citing the introduction of Instagram’s 15-second video clips in 2013 as one of the big issues. Vine came in as the 15th most successful social media on the Higher Visibility list, despite its ‘failing’.

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One of the apps born from this new preoccupation with video content was Musical.ly. The platform allowed users to create videos lip-syncing to popular music, and there was a great emphasis on the promotional aspect of these through the app. Musical.ly was ultimately wildly successful despite ‘failing’ due to closing down, as it went on to be acquired by ByteDance and eventually merged into TikTok.

Friendster is often touted as an ‘early version’ of Facebook, boasting 51,010,000 monthly active users at its highpoint, paving the way for the platform that would come. The platform took off in 2003, reaching up to 4,470,000 members, and received a 30 million dollar offer from Google to buy the site. The founder, Jonathan Abrams decided instead to pursue venture capital investment. Users fell out of favour with the platform as it was not able to manage the pace of new subscribers.

MySpace followed Friendster as the brainchild of Tom Anderson, Chris DeWolfe and their friends. They modelled the site on Friendster, removing redundant features and centring the site around personal communities. MySpace was purchased in 2005 for 580 million dollars, however, later suffered due to the rising popularity of Facebook.

Of all the ‘successful’ social media platforms of the past 30 years within the full study, Facebook continues to have the highest monthly active users.

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